Brands becoming smarter

New Path is a digital marketing and advertising agency that specializes in People-First Marketing, Data-Driven Decisions, AI-Assisted Advertising and Tech-Forward Development.  Through the pathfinder™ process, New Path helps clients understand where they are and where they want to be on their path to digital maturity, and their roadmap to achieving success.

Clients who partner with New Path are committed to high-impact growth strategies and investment in dynamic path-to-purchase models.  We value trust and transparency between our clients and our teams.

As digital platforms continually evolve, New Path continues to build intelligent models that adapt to increase the effectiveness of your marketing investments.


“None of us are as smart as all of us.”

Join Our Team

Our team is made up of volunteers, parents, outdoor enthusiasts, music lovers, and travelers who are always looking to grow.

Both in and out of the office, we are tech-savvy, driven, smart, focused, rowdy, lifelong learners who have over 40-years of multi-channel media buying, marketing, and advertising experience. Innovation and change drives our excitement to keep creating strategies and plans that help our clients grow.

Living life is important to us, so we focus on working smarter at everything we do.

To learn more about job opportunities, contact:

Chris Whitesell



Meet Our Team

Chris Whitesell
Chris WhitesellPresident, Founder
Chris Whitesell is an experienced interactive marketer, media strategist and consultant. Over the past eight years he’s developed and executed award-winning digital marketing and advertising strategies for clients in over a dozen industry segments.

Chris’ work has been recognized at several industry conferences and award shows where he is also a frequent speaker/presenter, including; PRIMA (Public Relations Information Marketing Association), Greystone.net Healthcare Internet Conference and CHPRMS (Carolina’s Healthcare Public Relations and Marketing Society). His commentary and expertise has been featured in such publications as Ad Age, eHealthcare Industry Trends and The Business Journal.

Chris has lived in the Triad for over 30 years and currently resides in High Point with his wife, Katie, and three daughters. He is a passionate supporter of the YMCA of High Point, where he’s coached, led fundraising efforts and currently serves as the Vice-Chairman of the Board of Directors.

Awards/Certs/Etc.: Triad Business Journal’s 40 Leaders under 40 (2014), Google AdWords Certified (2009), Laredo Groups Intelligent Planning & Buying of Interactive media (2008)

Laura Johnston
Laura JohnstonVice President
Laura Johnston is an experienced integrated marketer and consultant with a passion for digital marketing, advertising, and technology development. She’s worked in building and executing digital marketing and advertising strategies for both B2B and B2C industries for the past eight years.

She completed her MS Integrated Marketing Communications at West Virginia University in 2014 and her undergraduate degree at Appalachian State University. Her specialties include inbound marketing, search engine marketing (paid and organic), analytics and measurement, digital strategy development, and project management.

Laura is a Triad transplant from Bristol, TN. She currently lives in High Point with her husband, Houston, and puppy Greta. She’s an avid supporter of the YWCA High Point, where she serves on the board of directors and facilitates Girls Who Code. She also is a supporter of the Junior League of High Point and Mental Health Associates of the Triad.

Awards/Certs/Etc.: HubSpot Inbound Certified (2017), Google AdWords (2013), Google Analytics (2013)