Brands becoming smarter

New Path Digital is a consumer-minded, digital marketing and advertising agency. In 2015, we were born from the single idea that, because of technological advancements in the industry, brands can be smarter in the way they communicate with their potential customers by aligning messaging with advanced marketing and advertising strategies.

We specialize in the development of intelligent path-to-purchase models that learn, adapt, and increase the effectiveness of our clients’ marketing and advertising investment.

While we are a digital-first agency, we value the importance of traditional marketing and advertising and are constantly working to better understand the combined impact of each tactic, across all available delivery channels.

Clients who benefit most from a partnership with us embrace change and, fit one of the following criteria:

  1. Are ready to grow.
  2. Are committed to building a smarter, more efficient marketing model.

“None of us are as smart as all of us.”

Our Values

We keep business personal, our client and partner experiences come first:

  • If our interactions aren’t meeting our client’s expectations, we want to be told, and we will do the same.
  • We believe in 100% transparency, and we trust each other. And, we expect our clients and partners to uphold the same.

We push one another, and stay true to ourselves:

  • We know our strengths, and we know when someone else would be better for the job. We keep our focus within our strengths to give our clients the biggest return for their investment.
  • We are not afraid to try new ideas, we push our clients, partners, and teammates to work outside their comfort zone.

We are confident, but humble.

Join Our Team

Our team is made up of volunteers, parents, outdoor enthusiasts, music lovers, and travelers who are always looking to grow.

Both in and out of the office, we are tech-savvy, driven, smart, focused, rowdy, lifelong learners who have over 40-years of multi-channel media buying, marketing, and advertising experience. Innovation and change drives our excitement to keep creating strategies and plans that help our clients grow.

Living life is important to us, so we focus on working smarter at everything we do.

To learn more about job opportunities, contact:

Chris Whitesell



Meet Our Team

Chris Whitesell
Chris WhitesellPresident, Founder
Chris Whitesell is an experienced interactive marketer, media strategist and consultant. Over the past eight years he’s developed and executed award-winning digital marketing and advertising strategies for clients in over a dozen industry segments.

Chris’ work has been recognized at several industry conferences and award shows where he is also a frequent speaker/presenter, including; PRIMA (Public Relations Information Marketing Association), Greystone.net Healthcare Internet Conference and CHPRMS (Carolina’s Healthcare Public Relations and Marketing Society). His commentary and expertise has been featured in such publications as Ad Age, eHealthcare Industry Trends and The Business Journal.

Chris has lived in the Triad for over 30 years and currently resides in High Point with his wife, Katie, and three daughters. He is a passionate supporter of the YMCA of High Point, where he’s coached, led fundraising efforts and currently serves as the Vice-Chairman of the Board of Directors.

Awards/Certs/Etc.: Triad Business Journal’s 40 Leaders under 40 (2014), Google AdWords Certified (2009), Laredo Groups Intelligent Planning & Buying of Interactive media (2008)

Laura Johnston
Laura JohnstonVice President
Laura Johnston is an experienced integrated marketer and consultant with a passion for digital marketing, advertising, and technology development. She’s worked in building and executing digital marketing and advertising strategies for both B2B and B2C industries for the past eight years.

She completed her MS Integrated Marketing Communications at West Virginia University in 2014 and her undergraduate degree at Appalachian State University. Her specialties include inbound marketing, search engine marketing (paid and organic), analytics and measurement, digital strategy development, and project management.

Laura is a Triad transplant from Bristol, TN. She currently lives in High Point with her husband, Houston, and puppy Greta. She’s an avid supporter of the YWCA High Point, where she serves on the board of directors and facilitates Girls Who Code. She also is a supporter of the Junior League of High Point and Mental Health Associates of the Triad.

Awards/Certs/Etc.: HubSpot Inbound Certified (2017), Google AdWords (2013), Google Analytics (2013)