137% CTR Increase: How Paid Search Fueled Regional Expansion for a Service Business

April 25th, 2025

Results

+2.16% Conversion Rate Increase
Optimized landing pages successfully converted visitors into leads and customers.

+1,911 Clicks
The Paid Search (PPC) campaigns drove significant website traffic, reflecting strong audience engagement.

+137% Click-Through Rate (CTR)
The ads effectively resonated with the target audience, leading to a substantial CTR increase.

Challenge

A service business specializing in residential, commercial, and industrial door installation and maintenance desired to grow in a competitive market. They needed to:

Expand operations from local to regional markets.
Boost website traffic.
Attract new business opportunities.

Solution

New Path Digital developed a targeted paid search (PPC) strategy to drive rapid business growth.

Segmented PPC Campaign
Separate campaigns were created for B2B and B2C audiences, ensuring precise messaging. Geographic targeting focused the ads on desired regional markets.
Optimized Landing Pages
Dedicated landing pages were tailored to different customer segments, enhancing user experience and driving conversions with clear calls-to-action.
Weekly Optimization
Rigorous weekly maintenance included monitoring KPIs, adjusting bids, refining ad copy, and optimizing landing pages based on user behavior.

Outcome

New Path Digital enabled the service business to expand from one location with a one-hour service radius to multiple locations, each with a two-hour radius. The targeted Paid Search (PPC) strategy, effective landing pages, and continuous optimization led to significant growth in traffic and business opportunities.