Facebook Ads: Avoid Under-Delivery This Holiday Season
We’re in the middle of 2017’s holiday shopping season! Every retailer’s goal: to reach the right customers, at the right time, in the right place, to secure purchases.
In a newer post detailing how to avoid under-delivery in your advertising this holiday season, Facebook included some tips, and an overview infographic on the subject.
Because our advertising system is designed to show the most relevant ads to people, a lot goes into determining who sees what on Facebook. Occasionally some factors can cause your ad sets to under-deliver, leading to lost opportunities.
On their blog, Facebook has given some tips to help maximize results:
- Audience size matters.
Bid & Budget
- Set the right bid and bid optimization tool.
- Maintain a consistent response on your messages.
And, while not too in-depth, we think their infographic may provide some help for those advertisers struggling with under-delivery.
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