A local co-op for a national fast-casual restaurant brand got powerful results when it used geofenced display ads to reach local consumers and party planning enthusiasts on mobile. The campaign reached consumers at key moments — when they were most likely to be planning for upcoming meals (in-store) or party planning needs (catering) – and convert them into customers at nearby stores.
- Grow in-store comp sales
- Grown comp traffic
- Grow comp catering sales
- Reach target audiences who live, work or shop nearby restaurant locations
- Focus impressions on key meal decision day-parts
- Target professional party planners and individuals who are in-market for products applicable to catering
- 23% YTD comp sales (%) growth
- 76% YTD comp traffic (%) growth
- 300% YTD comp catering (%) growth
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