Same Store Sales Increase for Fast Casual Chain With Geofence Mobile Advertising
Case Study

Summary

A local co-op for a national fast-casual restaurant brand got powerful results when it used geofenced display ads to reach local consumers and party planning enthusiasts on mobile. The campaign reached consumers at key moments — when they were most likely to be planning for upcoming meals (in-store) or party planning needs (catering) – and convert them into customers at nearby stores.

Objective

  • Grow in-store comp sales
  • Grown comp traffic
  • Grow comp catering sales

Solutions

  • Reach target audiences who live, work or shop nearby restaurant locations
  • Focus impressions on key meal decision day-parts
  • Target professional party planners and individuals who are in-market for products applicable to catering

Results

  • 23% YTD comp sales (%) growth
  • 76% YTD comp traffic (%) growth
  • 300% YTD comp catering (%) growth

Related Stories

Learn With Us

Get news, case studies, updates, and more delivered straight to your inbox.

Sign Up
By | 2017-12-12T15:47:19+00:00 December 9th, 2017|Case Study|0 Comments