Friday Favorites: Back to the Beginning

Mainly, we are all work and no play (🤪) around here. But we’ve decided on Fridays we will allow ourselves to relax some and give ya’ll some insight into some of our favorite things!

Every other week one of our team members will share some of their favorites – anything from ads to apps to Netflix shows. Hopefully, you’ll find some new favorite things and get a peek at what keeps our juices flowing!

Since we are just learning how to have fun and be relaxed at the office, I’m kicking us off with a favorite…. ad. Yep, an ad. How original, right?

Even more original is the ad I’m picking… two words, Think small.

think small volkswagen ad

Is this ad choosing ‘the easy way out?’ Eh, could be looked at that way by some.

But, I chose this ad as my first Friday favorite because when I was in graduate school (#Mountaineer4Life) we read the book Hey Whipple, Squeeze This. This Volkswagen campaign was one of the first ‘decoded’ and I remember thinking two things to myself:

  1. I’d be intrigued if I saw this ad today.
  2. My car is the bomb.com. (I was driving a Volkswagen Tiguan at the time 😆)

Then I read this quote from Bill Bernbach, founder of Doyle Dane Bernbach (DDB), Volkswagen’s ad agency:

The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.

His words are still true today and shaped my outlook on school at the time and my career.

With that, cheers to the weekend and we are excited to take a break on Fridays and share our favorites!

✌️- Laura

Your favorite, too? Let us know.

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