# New Path Digital

> Digital Marketing Agency | High Point, NC

> Admin Email: support@newpathdigital.com


## Posts

- [New Path Digital Pricing: How We Build Your Custom Plan](https://newpathdigital.com/new-path-digital-pricing/)
- [Grow Your Home Services Business: A Practical Playbook](https://newpathdigital.com/grow-your-home-services-business/)
- [Triad and Greensboro Marketing Agency for Growth-Minded Businesses](https://newpathdigital.com/greensboro-marketing-agency/)
- [Digital Marketing Agency for Small Business Growth](https://newpathdigital.com/digital-marketing-agency-for-small-business/)
- [2026 Martech Upgrades: Automation, Analytics, and ROI](https://newpathdigital.com/martech-upgrades/)
- [New Path Digital vs WebFX: Best Choice for SMB Growth](https://newpathdigital.com/new-path-digital-vs-webfx/)
- [2026 Paid Media Playbook](https://newpathdigital.com/paid-media-playbook/)
- [Google Ads Quality Score Hacks: Ad Relevance, CTR, Landing Pages](https://newpathdigital.com/google-ads-quality-score-hacks/)
- [From SEO to AEO: How Growing Law Firms Get Chosen by AI Platforms](https://newpathdigital.com/seo-to-aeo-for-law-firms/)
- [Home Services Marketing: 5 Ways to Grow Without More Staff](https://newpathdigital.com/home-services-marketing-growth/)
- [Hyperlocal Marketing for Law Firms](https://newpathdigital.com/hyperlocal-marketing-for-law-firms/)
- [3 Ad Budget Mistakes Personal Injury Firms Make (and Fixes)](https://newpathdigital.com/ad-budget-mistakes-personal-injury-firms/)
- [Brand vs Leads: The Mistake Home Services Firms Make](https://newpathdigital.com/brand-vs-leads-home-services-mistakes/)
- [OTT/CTV Advertising for Personal Injury Law Firms](https://newpathdigital.com/ott-ctv-advertising-for-personal-injury-law-firms/)
- [Personal Injury Law Firms: Digital Ad Strategies](https://newpathdigital.com/personal-injury-law-firms-digital-ad-strategies/)
- [Local Domination Blueprint: Outrank Competitors](https://newpathdigital.com/local-domination-blueprint/)
- [OTT & CTV Ad's Role in Digital Media Mix](https://newpathdigital.com/ott-ctv-ads-role-in-digital-media-mix/)
- [Ad Frequency: How Often is Enough?](https://newpathdigital.com/ad-frequency-how-often-is-enough/)
- [Full Funnel Marketing for PI Law Firms](https://newpathdigital.com/full-funnel-marketing-for-pi-law-firms/)
- [How to Plan an OTT/CTV Ad Campaign: Step by Step](https://newpathdigital.com/how-to-plan-an-ott-ctv-ad-campaign/)
- [Crack the CPM Code: Smarter Ads, Better ROI](https://newpathdigital.com/crack-the-cpm-code-smarter-ads-better-roi/)
- [Top Digital Advertising Platforms for 2025](https://newpathdigital.com/top-digital-advertising-platforms/)
- [What Do Media Planning and Buying Agencies Do?](https://newpathdigital.com/what-do-media-planning-and-buying-agencies-do/)
- [Media Planning & Buying: A Beginner’s Guide](https://newpathdigital.com/media-planning-and-buying-guide/)
- [How to Track ROI from Your OTT Advertising Campaigns](https://newpathdigital.com/how-to-track-roi-from-your-ott-advertising-campaigns/)
- [OTT Ads for Law Firms: 2025 Guide](https://newpathdigital.com/ott-ads-for-law-firms/)
- [OTT Advertising for Local Businesses](https://newpathdigital.com/ott-advertising-for-local-businesses/)
- [Best OTT Ad Platforms Compared: 2025 Buyer's Guide](https://newpathdigital.com/best-ott-ad-platforms-compared/)
- [Case Study: Website Redesign for a Nonprofit Organization  ](https://newpathdigital.com/case-study-website-redesign-for-a-nonprofit-organization/)
- [Disney+ vs. MNTN vs. Amazon: OTT Ad Platforms (2025)](https://newpathdigital.com/disney-vs-mntn-vs-amazon-ott-ad-platforms/)
- [Beyond Vanity Metrics: What to Track in Your Marketing Dashboard](https://newpathdigital.com/beyond-vanity-metrics/)
- [Case Study: Creative Execution’s Role in Digital Ad Success](https://newpathdigital.com/creative-execution-role-in-digital-ad-success/)
- [How to Use Marketing KPIs for Better Campaigns](https://newpathdigital.com/marketing-kpis-for-better-campaigns/)
- [Aligning Ads with Marketing Goals: Smarter Digital Campaigns](https://newpathdigital.com/aligning-ads-with-marketing-goals/)
- [SEO vs. SEM: Differences, Benefits, and Strategies](https://newpathdigital.com/seo-vs-sem-differences/)
- [Turn Ad Spend into Revenue with Data Warehouse Tools](https://newpathdigital.com/turn-ad-spend-into-revenue-with-data-warehouse-tools/)
- [Personal Injury Lawyer SEO: Convert Visitors Into Clients](https://newpathdigital.com/personal-injury-lawyer-seo/)
- [Google Ads: Which Ad Extensions Serve Automatically](https://newpathdigital.com/which-ad-extensions-serve-automatically/)
- [What Are the 5 Ps of Marketing? Key Elements Explained](https://newpathdigital.com/what-are-the-5-ps-of-marketing/)
- [How Virtual Reality (VR) is Revolutionizing Marketing](https://newpathdigital.com/how-virtual-reality-vr-is-revolutionizing-marketing/)
- [How SEO and UX Work Together to Boost Your Website Traffic](https://newpathdigital.com/how-seo-and-ux-work-together/)
- [How to Build Customer Trust Online in Digital Marketing](https://newpathdigital.com/how-to-build-customer-trust-online-in-digital-marketing/)
- [Small Business Digital Marketing Tactics That Work](https://newpathdigital.com/small-business-digital-marketing-tactics/)
- [B2B SEO Campaigns: Smarter Advertising Strategies](https://newpathdigital.com/b2b-seo-campaigns/)
- [Best Bang for Your Buck: NPD’s Ad Platform Explained](https://newpathdigital.com/new-path-digitals-ad-platform-explained/)
- [CRO for Law Firms: Turn Website Traffic into Clients](https://newpathdigital.com/cro-for-law-firms/)
- [What is OTT Advertising? [2025 Guide]](https://newpathdigital.com/what-is-ott-advertising/)
- [OTT Advertising Strategies for Digital Marketing Success](https://newpathdigital.com/ott-advertising-strategies-for-digital-marketing/)
- [How New Path Increased E-Commerce Sales by 37%](https://newpathdigital.com/how-new-path-increased-e-commerce-sales-by-37/)
- [Marketing Budget Planning for 2025: Key Steps](https://newpathdigital.com/2025-marketing-budget-planning/)
- [Instagram for Lawyers: Strengthen Your Law Firm’s Brand](https://newpathdigital.com/instagram-for-lawyers/)
- [Building a Data Driven Culture with a Marketing Data Warehouse](https://newpathdigital.com/data-driven-culture-with-a-marketing-data-warehouse/)
- [SEO Competitor Analysis Template: A Step-by-Step Guide](https://newpathdigital.com/seo-competitor-analysis-template/)
- [5Cs of a Marketing Data Warehouse: From Cost to Conversions](https://newpathdigital.com/5cs-of-a-marketing-data-warehouse/)
- [How Many Ads Should Be Implemented Per Ad Group](https://newpathdigital.com/how-many-ads-should-be-implemented-per-ad-group/)
- [Best Demand Side Platforms for Advertising Success](https://newpathdigital.com/best-demand-side-platforms/)
- [How Media Mix Modeling Increased ROAS for a Regional Law Firm](https://newpathdigital.com/how-media-mix-modeling-increased-roas-for-a-regional-law-firm/)
- [Small Businesses, Big Data: Why a Marketing Data Warehouse Makes Sense for Everyone](https://newpathdigital.com/small-businesses-big-data-why-a-marketing-data-warehouse-makes-sense-for-everyone/)
- [Marketing Mix Distribution Strategy](https://newpathdigital.com/marketing-mix-distribution-strategy/)
- [Growth Driven Design for Websites - A Must Read Ebook](https://newpathdigital.com/growth-driven-design-for-websites-a-must-read-ebook/)
- [Why Do Search Ad Extensions Matter in Google Ads](https://newpathdigital.com/why-do-search-ad-extensions-matter-in-google-ads/)
- [Language Targeting: Make Your Website Multilingual](https://newpathdigital.com/language-targeting-make-your-website-multilingual/)
- [Humanizing Your Brand: Build Trust and Connection](https://newpathdigital.com/humanizing-your-brand/)
- [How Mobile-Friendly Sites Boost Business Growth Today](https://newpathdigital.com/mobile-friendly-sites/)
- [Advanced Marketing Strategies to Grow Small Businesses](https://newpathdigital.com/advanced-marketing-strategies-to-grow-small-businesses/)
- [Chatbots for Law Firms: Enhance Client Communication](https://newpathdigital.com/chatbots-for-law-firms/)
- [Customer Journey Mapping for Personalization](https://newpathdigital.com/customer-journey-mapping/)
- [Seamless Customer Experience: Key to Brand Loyalty & Conversions](https://newpathdigital.com/seamless-customer-experience/)
- [2025 Checklist: Successful Digital Creative on Meta](https://newpathdigital.com/checklist-for-successful-digital-creative-on-meta-platforms/)
- [How CTV and OTT Ads Redefine Reach: Beyond Cable](https://newpathdigital.com/how-ctv-and-ott-ads-redefine-reach/)
- [Video Ads That Convert: Boost Attention & Generate Leads](https://newpathdigital.com/video-ads-that-convert-boost-attention-generate-leads/)
- [Dominate Search: SEO & PPC Strategies for Lawyers](https://newpathdigital.com/seo-and-ppc-strategies-for-lawyers/)
- [Real-Time Decision Making: Overcoming Data Lag Challenges](https://newpathdigital.com/real-time-decision-making/)
- [Is Your Marketing Running Blind? Uncover Hidden ROI and Insights](https://newpathdigital.com/is-your-marketing-running-blind/)
- [Understanding Marketing Data Warehouse ROI: Beyond the Hype](https://newpathdigital.com/understanding-marketing-data-warehouse-roi/)
- [Empowering Non-Technical Teams with Marketing Insights](https://newpathdigital.com/empowering-non-technical-teams-with-marketing-insights/)
- [Maximizing Budgets: Smart Marketing for Cost-Effective Growth](https://newpathdigital.com/maximizing-budgets-smart-marketing-for-cost-effective-growth/)
- [Google My Business Tips to Boost Your Law Firm](https://newpathdigital.com/google-my-business-tips-to-boost-your-law-firm/)
- [Digital Marketing Funnel: A Step-by-Step Guide](https://newpathdigital.com/digital-marketing-funnel-guide/)
- [Social Impact Marketing: Build Brand Loyalty Through Change](https://newpathdigital.com/social-impact-marketing/)
- [Employee Advocacy: Amplify Brand Reach & Build Trust](https://newpathdigital.com/employee-advocacy-amplify-brand-reach-build-trust/)
- [How CRM Reveals Customer Secrets for Personalized Marketing](https://newpathdigital.com/crm-customer-secrets-for-personalized-marketing/)
- [Why Marketing is a Catalyst for Business Success](https://newpathdigital.com/why-marketing-is-a-catalyst-for-business-success/)
- [Streamlining Decision Making: Executive Insights by Centralizing Data](https://newpathdigital.com/streamlining-decision-making-by-centralizing-data/)
- [Ethical Considerations in Digital Marketing for Law Firms](https://newpathdigital.com/ethical-considerations-in-digital-marketing-for-law-firms/)
- [Master Google Reviews for Law Firms: Boosting Visibility and Reputation](https://newpathdigital.com/master-google-reviews-for-law-firms/)
- [Unlocking Innovation: Outsourcing Marketing for Fresh Perspectives](https://newpathdigital.com/outsourcing-marketing-for-fresh-perspectives/)
- [PPC Precision: Maximize Growth with PPC Ad Strategies](https://newpathdigital.com/ppc-precision-maximize-growth-with-ppc-ad-strategies/)
- [How Data-Driven Innovation Helps Overcome Growth Barriers](https://newpathdigital.com/how-data-driven-innovation-helps-overcome-growth-barriers/)
- [Conversational Marketing: Chatbots & Voice Assistants Explained](https://newpathdigital.com/conversational-marketing-chatbots-voice-assistants/)
- [Gut Instinct vs. Data: Marketing Success Needs Analytics](https://newpathdigital.com/gut-instinct-vs-data-why-marketing-success-needs-analytics/)
- [Paid Ads for Law Firms: What Works Best PPC or Retargeting?](https://newpathdigital.com/paid-ads-for-law-firms-what-works-best-ppc-or-retargeting/)
- [Privacy and Data Ethics](https://newpathdigital.com/privacy-and-data-ethics/)
- [Legal Sector Content Marketing: Engage and Convert Clients](https://newpathdigital.com/legal-sector-content-marketing/)
- [Google Ads for Legal Services: Attract More Clients](https://newpathdigital.com/google-ads-for-legal-services/)
- [E-Commerce Essentials: Digital Marketing Strategies for Success](https://newpathdigital.com/e-commerce-essentials/)
- [Email Marketing for Law Firms: Proven Best Practices](https://newpathdigital.com/email-marketing-for-law-firms/)
- [Scaling Your Business? Discover the Role of Outsourced Marketing](https://newpathdigital.com/scaling-your-business-with-outsourced-marketing/)
- [Conversion Rate Optimization (CRO): Turning Clicks into Business Growth](https://newpathdigital.com/conversion-rate-optimization-guide/)
- [Drowning in Data? Why You Need a Life Preserver](https://newpathdigital.com/drowning-in-data-why-you-need-a-life-preserver/)
- [CTV and OTT Ads: Should You Buy Programmatically?](https://newpathdigital.com/ctv-and-ott-ads-should-you-buy-programmatically-or-directly/)
- [How Voice Search Is Revolutionizing Legal Marketing](https://newpathdigital.com/voice-search-in-legal-marketing/)
- [Email Marketing Checklist: Tips for Campaign Success](https://newpathdigital.com/email-marketing-checklist/)
- [Smart Marketing Strategies: Stop Guessing, Start Winning](https://newpathdigital.com/smart-marketing-strategies/)
- [LinkedIn Marketing for Lawyers: Grow Your Legal Practice](https://newpathdigital.com/linkedin-marketing-for-lawyers/)
- [Streamline Data Management: Say Goodbye to Spreadsheets](https://newpathdigital.com/streamline-data-management/)
- [Case Study: Driving Service Business Growth with Paid Search](https://newpathdigital.com/case-study-transforming-growth-with-paid-search-for-a-service-business/)
- [Social Proof & Reviews: Key to Business Growth](https://newpathdigital.com/building-trust-with-social-proof-and-reviews/)
- [Creative Brief Template for Digital Advertising Campaigns](https://newpathdigital.com/creative-brief-template-for-digital-advertising-campaigns/)
- [Understanding SEO: The Ultimate Guide to Search Engine Optimization](https://newpathdigital.com/understanding-seo-the-ultimate-guide-to-search-engine-optimization/)
- [Reputation Management for Small Businesses: An In-Depth Guide](https://newpathdigital.com/reputation-management-for-small-businesses-an-in-depth-guide/)
- [How to Build an Effective Digital Marketing Budget](https://newpathdigital.com/how-to-build-an-effective-digital-marketing-budget/)
- [Types of YouTube Ads : 2025 Guide [Download]](https://newpathdigital.com/comprehensive-guide-to-different-types-of-youtube-ads/)
- [Website Accessibility Checklist](https://newpathdigital.com/website-accessibility-checklist/)
- [Website SEO: Keys to Boosting Your Business Growth](https://newpathdigital.com/website-seo-keys-to-boosting-your-business-growth/)
- [Harness Social Media Marketing for Entrepreneurial Success](https://newpathdigital.com/social-media-marketing-for-entrepreneurial-success/)
- [The Power of Online Presence for Law Firms](https://newpathdigital.com/the-power-of-online-presence-for-law-firms/)
- [Lost in Data Maze? How Unconnected Info Impacts Business Growth](https://newpathdigital.com/how-unconnected-info-impacts-business-growth/)
- [Leveraging CTV and OTT for Brand Visibility](https://newpathdigital.com/ctv-and-ott-for-brand-visibility/)
- [The Role of Video Marketing in Legal Services](https://newpathdigital.com/role-of-video-marketing-in-legal-services/)
- [Pay-per-Click Advertising: A Business Owner's Guide to ROI](https://newpathdigital.com/pay-per-click-advertising-for-business-owners/)
- [ROI of Digital Marketing: What's in it for Your Business](https://newpathdigital.com/roi-of-digital-marketing/)
- [Maximizing Business Growth: A Comprehensive Guide for Business Owners](https://newpathdigital.com/business-growth-guide-for-business-owners/)
- [Local SEO: An Entrepreneur's Guide to Local Dominance](https://newpathdigital.com/local-seo-guide-to-local-dominance/)
- [Marketing Strategies for New Business Owners: Navigating the Transition](https://newpathdigital.com/marketing-strategies-for-new-business-owners/)
- [How Digital Marketing Can Drive Success for Your Business](https://newpathdigital.com/how-digital-marketing-can-drive-success-for-your-business/)
- [Making Smarter Decisions with Actionable Data: A Comprehensive Guide](https://newpathdigital.com/making-smarter-decisions-with-actionable-data/)
- [Turn Data Into a Weapon: Outsmart Your Competition with Unified Marketing Insights](https://newpathdigital.com/outsmart-your-competition-with-unified-marketing-insights/)
- [Website Design for Law Firms: Tips and Best Practices](https://newpathdigital.com/website-design-for-law-firms/)
- [Outsourcing Your Marketing: The Ultimate Game-Changer](https://newpathdigital.com/outsourcing-your-marketing/)
- [Is Your Data Holding You Back? 5 Signs to Rethink Your Marketing Strategy](https://newpathdigital.com/signs-to-rethink-your-marketing-strategy/)
- [How a Unified Data Approach Boosts Marketing ROI](https://newpathdigital.com/unified-data-approach-boosts-marketing-roi/)
- [Role of Marketing in Business Expansion: Winning Formulas](https://newpathdigital.com/role-of-marketing-in-business-expansion/)
- [6 SEO Strategies for Law Firms](https://newpathdigital.com/seo-strategies-for-law-firms/)
- [On-Page SEO Mastery: 10 Essential Checklist](https://newpathdigital.com/on-page-seo-checklist/)
- [Gen Z Marketing 101: 7 Winning Strategies Revealed](https://newpathdigital.com/gen-z-marketing/)
- [5 Ways a Digital Marketing Agency Can Grow Your Business](https://newpathdigital.com/ways-a-digital-marketing-agency-can-grow-your-business/)
- [6 Best Practices for Online Reputation Management](https://newpathdigital.com/best-practices-for-online-reputation-management/)
- [Cookieless Advertising Strategies: Pros and Cons](https://newpathdigital.com/cookieless-advertising-strategies-pros-and-cons/)
- [10 Steps Guide for Effective Online Reputation Strategy](https://newpathdigital.com/guide-to-creating-online-reputation-strategy/)
- [OTT Advertising: Pricing Models & Performance Metrics](https://newpathdigital.com/ott-advertising-pricing-models-performance-metrics/)
- [Streaming TV Advertising: 2024 Marketer's Guide](https://newpathdigital.com/streaming-tv-advertising/)
- [Marketing Automation: Streamlining your Marketing Efforts](https://newpathdigital.com/marketing-automation/)
- [Voice Search & Mobile Optimization: Marketing Strategies](https://newpathdigital.com/voice-search-mobile-optimization-strategies/)
- [Digital Media Buying: Targeting Strategies Unveiled](https://newpathdigital.com/digital-media-buying-targeting-strategies/)
- [Integrating OTT Advertising with Multi-Channel Marketing](https://newpathdigital.com/integrating-ott-advertising-with-multi-channel-marketing/)
- [Geofencing vs Geotargeting: Understanding the Differences and Benefits](https://newpathdigital.com/geofencing-vs-geotargeting/)
- [14 Effective Strategies for Law Firm Digital Marketing](https://newpathdigital.com/effective-strategies-for-law-firm-digital-marketing/)
- [Optimizing OTT Advertising Campaigns](https://newpathdigital.com/optimizing-ott-advertising-campaigns/)
- [Different Types of Ad Formats in Digital Media Buying](https://newpathdigital.com/types-of-ad-formats-in-digital-media-buying/)
- [The Power of Geofencing: Boost Local Sales with Mobile Advertising Strategies](https://newpathdigital.com/geofencing-boost-local-sales-with-mobile-advertising/)
- [Contextual Targeting: Effective Advertising without Cookies](https://newpathdigital.com/what-is-contextual-targeting-advertising/)
- [Content Marketing Agency](https://newpathdigital.com/understanding-content-marketing-agency/)
- [How to Find Your Target Audience | Identifying Ideal Customers](https://newpathdigital.com/how-to-find-your-target-audience/)
- [What is Content Marketing?](https://newpathdigital.com/what-is-content-marketing/)
- [Video Advertising Buying 101](https://newpathdigital.com/video-advertising-buying/)
- [Mastering E-commerce Analytics](https://newpathdigital.com/mastering-e-commerce-analytics/)
- [How to Get More Impressions on LinkedIn?](https://newpathdigital.com/how-to-get-more-impressions-on-linkedin/)
- [Social Media Advertising 101](https://newpathdigital.com/social-media-advertising-101/)
- [Dynamic Ad Creative Optimization](https://newpathdigital.com/dynamic-ad-creative-optimization/)
- [Building a Strong Online Reputation for Your Law Firm | Strategies for Success](https://newpathdigital.com/online-reputation-for-your-law-firm-strategies-for-success/)
- [How Often Should You Change Digital Marketing Creatives](https://newpathdigital.com/how-often-should-you-change-digital-marketing-creatives/)
- [Paid Search Marketing 101: A Beginner’s Guide](https://newpathdigital.com/basics-of-paid-search-marketing/)
- [Web Pages That Convert Online Students Effectively](https://newpathdigital.com/building-web-pages-that-convert-prospective-online-students/)
- [8 Common SEO Mistakes to Avoid | A Guide to Online Visibility](https://newpathdigital.com/seo-mistakes-to-avoid/)
- [Crafting compelling content for law firm websites](https://newpathdigital.com/crafting-content-for-law-firm-websites/)
- [Top 10 Landing Page Essentials: Converting Clicks into Customers](https://newpathdigital.com/landing-page-essentials/)
- [SEO Website Audit | A Comprehensive Guide with Checklist](https://newpathdigital.com/seo-website-audit-checklist/)
- [Marketing Lead Generation and Inbound Leads : Beginner's Handbook](https://newpathdigital.com/marketing-lead-generation/)
- [Local Listings](https://newpathdigital.com/local-listings/)
- [YouTube Advertising Costs [2024]: Cost Models, Strategies & Tips](https://newpathdigital.com/youtube-advertising-costs/)
- [What Is Native Advertising and How Does it Work?](https://newpathdigital.com/what-is-native-advertising/)
- [What is Search Engine Marketing?](https://newpathdigital.com/what-is-search-engine-marketing/)
- [How to Build a Winning Lead Generation Strategy](https://newpathdigital.com/how-to-build-a-winning-lead-generation-strategy/)
- [TikTok Advertising Agency 101](https://newpathdigital.com/tiktok-advertising-agency/)
- [Embracing Growth-Driven Design for Better Digital Marketing](https://newpathdigital.com/growth-driven-design-for-better-digital-marketing/)
- [Key Concepts of a Marketing Data Warehouse](https://newpathdigital.com/key-concepts-of-a-marketing-data-warehouse/)
- [Online Video Advertising Trends](https://newpathdigital.com/online-video-advertising-trends/)
- [Reputation Management for Small Businesses | In-Depth guide](https://newpathdigital.com/reputation-management-for-small-businesses/)
- [Types of YouTube Ads : A Comprehensive Guide [2025]](https://newpathdigital.com/different-types-of-youtube-ads/)
- [The Future of Native Advertising](https://newpathdigital.com/the-future-of-native-advertising/)
- [Lead Magnets that Convert | Creating Irresistible Offers for Audience Engagement](https://newpathdigital.com/lead-magnets-that-convert/)
- [Why Law Firms Need Paid Search Advertising](https://newpathdigital.com/paid-search-advertising-for-law-firms/)
- [Everything You Need to Know about Online Video Advertising](https://newpathdigital.com/online-video-advertising/)
- [Call Tracking on Websites– Why and How to Implement it in Your Business](https://newpathdigital.com/call-tracking-on-websites/)
- [Facebook Advertising Agency 101](https://newpathdigital.com/facebook-advertising-agency-guide/)
- [How to Use AI in Content Creation](https://newpathdigital.com/how-to-use-ai-in-content-creation/)
- [Email Marketing for Lead Generation](https://newpathdigital.com/email-marketing-for-lead-generation/)
- [Programmatic Advertising Benefits, Trends, and Processes](https://newpathdigital.com/programmatic-advertising-benefits/)
- [Best Practices for Video Marketing Creatives](https://newpathdigital.com/best-practices-for-video-marketing-creatives/)
- [Strategic Use of AI in Marketing](https://newpathdigital.com/strategic-use-of-ai-in-marketing/)
- [Web Performance Benefits of Server-Side Tagging](https://newpathdigital.com/web-performance-benefits-of-server-side-tagging/)
- [Guide to Marketing Data Warehouse Guidelines](https://newpathdigital.com/marketing-data-warehouse-guidelines/)
- [Server-Side Tagging Toolbox - Everything You Need to Know ](https://newpathdigital.com/server-side-tagging-toolbox/)
- [An Overview of Conversion Rate Optimization Audits](https://newpathdigital.com/conversion-rate-optimization-audits/)
- [Ultimate Guide to Server-Side Tagging Platforms](https://newpathdigital.com/server-side-tagging-platforms/)
- [Unlocking Marketing Success: The Power of Audience Segmentation](https://newpathdigital.com/the-power-of-audience-segmentation/)
- [8 Proven Programmatic Advertising Strategies for 2024](https://newpathdigital.com/programmatic-advertising-strategy-explained/)
- [Server-Side Tagging Increases University Website Conversions](https://newpathdigital.com/server-side-tagging-increases-university-website-conversions/)
- [Media Mix Modeling | A Comprehensive Guide](https://newpathdigital.com/media-mix-modeling-a-comprehensive-guide/)
- [What’s the Difference Between Zero-Party Data and First-Party Data?](https://newpathdigital.com/difference-between-zero-party-data-and-first-party-data/)
- [What are the Different Types of Marketing Data Warehouses?](https://newpathdigital.com/different-types-of-marketing-data-warehouses/)
- [Why Server-Side Tagging is Important for E-Commerce](https://newpathdigital.com/server-side-tagging-for-e-commerce/)
- [4 Types of Programmatic Advertising](https://newpathdigital.com/types-of-programmatic-advertising/)
- [Are You Hearing What Your Marketing Data is Telling You?](https://newpathdigital.com/what-your-marketing-data-is-telling-you/)
- [Best Practices of Marketing Data Warehouses](https://newpathdigital.com/best-practices-of-marketing-data-warehouses/)
- [75% Conversion Rate Optimization Increases University Lead Generation](https://newpathdigital.com/conversion-rate-optimization-increases-university-lead-generation-by-75-percent/)
- [5 Questions CMOs Should Ask Their Team about Server-Side Tagging](https://newpathdigital.com/5-questions-cmos-should-ask-about-server-side-tagging/)
- [How Digital Creators are Changing the Face of Marketing](https://newpathdigital.com/how-digital-creators-are-changing-the-face-of-marketing/)
- [What Does a TikTok Ban Mean for Marketing to Teens?](https://newpathdigital.com/what-does-a-tiktok-ban-mean-for-marketing-to-teens/)
- [Mastering the Art of YouTube Advertising Campaigns](https://newpathdigital.com/mastering-the-art-of-youtube-advertising-campaigns/)
- [How to Ask Clients for Google Reviews](https://newpathdigital.com/how-to-ask-clients-for-google-reviews/)
- [OTT Campaign Planning: Tips and Best Practices](https://newpathdigital.com/ott-campaign-planning-tips-and-best-practices/)
- [Master Facebook Ads Benchmarks for Better Marketing Results](https://newpathdigital.com/master-facebook-ads-benchmarks-for-better-marketing-results/)
- [Ultimate Guide to Search Engine Optimization: Understanding SEO](https://newpathdigital.com/ultimate-guide-to-search-engine-optimization-understanding-seo/)
- [Leverage Analytics to Maximize Your Social Media Advertising](https://newpathdigital.com/leverage-analytics-to-maximize-your-social-media-advertising/)
- [Maximize Your Law Firm's Reach with Legal Directories](https://newpathdigital.com/maximize-your-law-firms-reach-with-legal-directories/)
- [What are Digital Advertising Agencies and What do they do?](https://newpathdigital.com/what-are-digital-advertising-agencies-and-what-do-they-do/)
- [Top 13 Benefits of YouTube Advertising](https://newpathdigital.com/the-top-10-benefits-of-youtube-advertising/)
- [Website Audits in 2023: Types, Importance, and Benefits](https://newpathdigital.com/website-audits-in-2023-types-importance-and-benefits/)
- [Reasons Why Growing Businesses Need a Marketing Data Warehouse](https://newpathdigital.com/reasons-why-growing-businesses-need-a-marketing-data-warehouse/)
- [Improve Your Marketing with Google Ads Callout Extensions](https://newpathdigital.com/improve-your-marketing-with-google-ads-callout-extensions/)
- [Top 20 AI Marketing Tools For Business Growth](https://newpathdigital.com/top-artificial-intelligence-marketing-tools-to-grow-your-business/)
- [Improve Website Security with Server-Side Tagging](https://newpathdigital.com/security-benefits-server-side-tagging/)
- [Google My Business: Your Ultimate Guide](https://newpathdigital.com/google-my-business-your-ultimate-guide/)
- [7 Questions CMOs Should Ask Their Teams About Data Strategy](https://newpathdigital.com/questions-cmos-should-ask-their-teams-about-data-strategy/)
- [How to Grow Your Law Firm's Caseload with Digital Marketing](https://newpathdigital.com/digital-marketing-strategies-for-law-firms/)
- [Acquisition Marketing: Attract New Customers and Scale Your Business](https://newpathdigital.com/acquisition-marketing-attract-new-customers/)
- [Geofencing Advertising: A Strategy for Physical Location Ads](https://newpathdigital.com/geofencing-advertising-a-strategy-for-physical-location-ads/)
- [Live Chat or Chatbot: Which is Best for Your Business](https://newpathdigital.com/live-chat-or-chatbot-which-is-best-for-your-business/)
- [Hyperlocal Social Media Marketing in 2025](https://newpathdigital.com/hyperlocal-social-media-marketing-connecting-with-community/)
- [Data Lake or Data Warehouse? Which Should Marketers Choose?](https://newpathdigital.com/data-lake-or-data-warehouse-which-should-marketers-choose-and-why-does-it-matter/)
- [Colleges Must Adapt to Facebook's New Teen Ad Targeting Changes or Lose Reach](https://newpathdigital.com/colleges-must-adapt-to-facebooks-ad-targeting/)
- [5 Benefits of Server-Side Tagging](https://newpathdigital.com/5-benefits-of-server-side-tagging/)
- [Managed Data Warehousing Leads to 96% Increase in Direct Sales Prospects](https://newpathdigital.com/data-analysis-and-data-warehousing-to-increase-leads/)
- [Data Warehousing: The Secret to Business Intelligence](https://newpathdigital.com/data-warehousing-the-secret-to-business-intelligence/)
- [How We Increased a Landing Page Conversion Rate by 78%](https://newpathdigital.com/how-we-increased-a-landing-page-conversion-rate-by-78/)
- [Master Your Data: How Server-Side Tagging Can Improve Your Business Insights](https://newpathdigital.com/server-side-tagging-can-improve-your-business-insights/)
- [GA4 vs Universal Analytics: What’s the Difference & How to Migrate Your Historical Data](https://newpathdigital.com/ga4-vs-universal-analytics/)
- [Top 6 Digital Marketing KPIs: Track and Improve Performance](https://newpathdigital.com/digital-marketing-kpis/)
- [Digital Advertising Leads to 26% Growth in Law Firm Caseload](https://newpathdigital.com/digital-advertising-leads-to-26-growth-in-law-firm-caseload/)
- [YouTube Channel Optimization: Get More Views & Subscribers](https://newpathdigital.com/how-to-optimize-your-youtube-channel-for-greater-visibility/)
- [How to Build an Effective Digital Marketing Budget in 2025](https://newpathdigital.com/effective-marketing-budget/)
- [How to Set Marketing Goals to Align With Your Business Goals](https://newpathdigital.com/how-to-set-marketing-goals/)
- [How a Legal Firm Saved More Than $89,000 in Ad Click Fraud. ](https://newpathdigital.com/how-a-legal-firm-saved-more-than-89000-in-ad-click-fraud/)
- [Employee Spotlight: Rakesh Siliveru](https://newpathdigital.com/employee-spotlight-rakesh-siliveru/)
- [New Path Recommends: Business and Marketing Must-Reads](https://newpathdigital.com/new-path-recommends-business-and-marketing-must-reads/)
- [Employee Spotlight: Kelly Paul](https://newpathdigital.com/employee-spotlight-kelly-paul/)
- [Employee Spotlight: Devvkanth Musunuru](https://newpathdigital.com/employee-spotlight-devvkanth-musunuru/)
- [7 OTT Advertising Trends to Watch in 2024](https://newpathdigital.com/ott-advertising-trends/)
- [In-House Marketing vs. Agency: Which One Should You Hire?](https://newpathdigital.com/in-house-marketing-vs-agency-which-one-should-you-hire/)
- [Employee Spotlight: Chris Whitesell](https://newpathdigital.com/employee-spotlight-chris-whitesell/)
- [OTT Advertising Metrics: How-To Guide for Measuring Success](https://newpathdigital.com/measuring-success-with-ott-advertising-metrics/)
- [How to Respond to Positive and Negative Reviews in 5 Easy Steps](https://newpathdigital.com/how-to-respond-to-positive-and-negative-reviews/)
- [Employee Spotlight: Elizabeth Yocum](https://newpathdigital.com/employee-spotlight-elizabeth-yocum/)
- [Three Critical CRM Success Factors You Should Know](https://newpathdigital.com/three-critical-crm-success-factors-you-should-know/)
- [A Quick Guide to Creating Your Effective Personalization Strategy](https://newpathdigital.com/creating-your-effective-personalization-strategy/)
- [Benefits of Using a CRM to Power Your Marketing Strategy](https://newpathdigital.com/benefits-of-using-a-crm/)
- [Breaking Down Silos to Improve Your Revenue](https://newpathdigital.com/breaking-down-silos-to-improve-your-revenue/)
- [Build a Revenue Model with HubSpot CRM: A How-To Guide](https://newpathdigital.com/build-a-revenue-model-with-hubspot-crm/)
- [7 Common RevOps Challenges & FAQs](https://newpathdigital.com/7-common-revops-challenges-and-faqs/)
- [What is RevOps?](https://newpathdigital.com/what-is-revops/)
- [Preparing for a Cookieless Future Part 2: Google Topics API](https://newpathdigital.com/preparing-for-a-cookieless-future-part-2-google-topics-api/)
- [OTT Advertising Ad Spend: Deep Dive](https://newpathdigital.com/ott-advertising-ad-spend-deep-dive/)
- [Best Super Bowl Ads 2022: New Path Hot Takes](https://newpathdigital.com/best-super-bowl-ads-2022/)
- [Employee Spotlight: Caitlyn Banks](https://newpathdigital.com/employee-spotlight-caitlyn-banks/)
- [8 Creative Best Practices for OTT Advertising](https://newpathdigital.com/8-creative-best-practices-for-ott/)
- [How to Create High-Quality Content for Inbound Marketing](https://newpathdigital.com/create-high-quality-content-inbound-marketing/)
- [Best OTT Advertising Platforms in 2024](https://newpathdigital.com/types-of-ott-advertising-which-is-right-for-your-business/)
- [What is OTT Advertising in 2024: Benefits, Strategy & How to Buy](https://newpathdigital.com/ott-advertising-everything-you-need-to-know/)
- [Paid Search Advertising (PPC): <br> Why You Need It](https://newpathdigital.com/paid-search-why-you-need-it/)
- [Paid Search Advertising (PPC): How it Works](https://newpathdigital.com/paid-search-how-it-works/)
- [5 Ways to Prepare for a Cookieless Future](https://newpathdigital.com/5-ways-to-prepare-for-a-cookieless-future/)
- [Third-Party Cookies Crumb to an End](https://newpathdigital.com/third-party-cookies-crumb-to-an-end/)
- [Why Digital Marketing Analytics Matter to Your Business](https://newpathdigital.com/why-digital-marketing-analytics-matter-to-your-business/)
- [Online Reputation Management Guide [2024]](https://newpathdigital.com/keys-to-successful-online-reputation-management/)
- [Email Marketing: Choosing the Right Platform for Your Business](https://newpathdigital.com/email-marketing-choosing-the-right-platform-for-your-business/)
- [5 SEO Tips for Optimizing your Content and Website](https://newpathdigital.com/5-seo-tips-for-optimizing-your-content-and-website/)
- [What is SEO and Why Does it Matter?](https://newpathdigital.com/what-is-seo-and-why-does-it-matter/)
- [New Path Unveils New Look](https://newpathdigital.com/relaunch-of-the-new-path-brand/)
- [How to Choose a Digital Marketing Agency](https://newpathdigital.com/how-to-choose-your-digital-advertising-agency/)
- [Quality vs Quantity: Your Social Media Followers](https://newpathdigital.com/quality-vs-quantity-your-social-media-followers/)
- [The Power of the Buyer Persona](https://newpathdigital.com/the-power-of-the-buyer-persona/)
- [9 Geofence Mobile Advertising Strategies in 2024 [Tested & Proven]](https://newpathdigital.com/geofence-mobile-advertising-strategies/)
- [Your Guide to Digital Maturity](https://newpathdigital.com/your-guide-to-digital-maturity/)
- [What is Inbound Marketing?](https://newpathdigital.com/what-is-inbound-marketing/)
- [Digital Media Buying 101: A Beginner's Guide](https://newpathdigital.com/digital-media-buying/)
- [Programmatic Media Buying](https://newpathdigital.com/essential-programmatic-media-buying/)
- [5 Essential Steps to Master Inbound Marketing](https://newpathdigital.com/steps-to-inbound-marketing/)
- [How to Assess Your Digital Maturity](https://newpathdigital.com/how-to-assess-your-digital-maturity/)
- [3 Roadblocks to Digital Maturity](https://newpathdigital.com/major-roadblocks-to-digital-maturity/)
- [5 Steps to Enable Digital Maturity](https://newpathdigital.com/how-to-enable-digital-maturity/)
- [Ribbon Cutting Celebration](https://newpathdigital.com/ribbon-cutting-celebration/)


## Pages

- [PPC Audit](https://newpathdigital.com/ppc-audit/)
- [Conversion Rate Optimization Services](https://newpathdigital.com/conversion-rate-optimization-services/)
- [Website Design and Development Services](https://newpathdigital.com/website-design-and-development/)
- [Marketing Glossary](https://newpathdigital.com/marketing-glossary/)
- [Growth-Driven Website Design Services](https://newpathdigital.com/growth-driven-website-design-services/)
- [Competitive Analysis Services](https://newpathdigital.com/competitive-analysis/)
- [Audience and Market Research Services](https://newpathdigital.com/audience-and-market-research/)
- [Strategic Marketing Planning Services](https://newpathdigital.com/strategic-marketing-planning-services/)
- [AI and Chat Visibility Services](https://newpathdigital.com/ai-and-chat-visibility-services/)
- [SEO and Search Visibility Services](https://newpathdigital.com/seo-services/)
- [Traditional Advertising Services](https://newpathdigital.com/traditional-advertising/)
- [Email and Content Strategy Services](https://newpathdigital.com/email-and-content-marketing/)
- [Reputation and Reviews Management Services](https://newpathdigital.com/reputation-and-reviews-management/)
- [Streaming Audio Advertising Services](https://newpathdigital.com/streaming-audio-advertising/)
- [Paid Social Advertising Services](https://newpathdigital.com/paid-social-advertising/)
- [Programmatic Media Buying Services](https://newpathdigital.com/programmatic-buying/)
- [OTT & CTV Advertising Services](https://newpathdigital.com/ott-ctv-advertising/)
- [Paid Search Advertising Services](https://newpathdigital.com/paid-search-advertising/)
- [Budget & Advertising Calculator](https://newpathdigital.com/budget-and-advertising-calculator/)
- [KPI Calculator](https://newpathdigital.com/kpi-calculator/)
- [Advertising Calculators](https://newpathdigital.com/digital-marketing-calculators/)
- [Media Planning Tool](https://newpathdigital.com/media-planning-tool/)
- [Innovative Marketing](https://newpathdigital.com/innovative-marketing/)
- [Local Advertising](https://newpathdigital.com/local-advertising/)
- [Google Marketing Platform Services](https://newpathdigital.com/google-marketing-platform/)
- [Ad Serving With Attribution Services](https://newpathdigital.com/ad-serving-with-attribution/)
- [Campaign Optimization Services](https://newpathdigital.com/ad-campaign-optimization/)
- [Content Creation and Optimization Services](https://newpathdigital.com/content-marketing/)
- [Banner and Display Advertising](https://newpathdigital.com/banner-and-display-advertising/)
- [Video Advertising](https://newpathdigital.com/video-advertising/)
- [Services Overview](https://newpathdigital.com/services-overview/)
- [Why New Path](https://newpathdigital.com/why-new-path/)
- [Resources](https://newpathdigital.com/resources/)
- [Tools](https://newpathdigital.com/tools/)
- [Who We Work With](https://newpathdigital.com/who-we-work-with/)
- [The NPD Client Experience](https://newpathdigital.com/the-npd-client-experience/)
- [Platforms](https://newpathdigital.com/platforms/)
- [Contact Us](https://newpathdigital.com/contact-us/)
- [Site Security & Technical Solutions](https://newpathdigital.com/site-security-technical-solutions/)
- [Digital Marketing](https://newpathdigital.com/digital-marketing/)
- [Data Solutions](https://newpathdigital.com/data-solutions/)
- [Customized Solutions](https://newpathdigital.com/customized-solutions/)
- [Insights](https://newpathdigital.com/insights/)
- [Industries](https://newpathdigital.com/industries/)
- [Media Buying](https://newpathdigital.com/media-buying/)
- [Analytics and optimization](https://newpathdigital.com/analytics-and-optimization/)
- [Home](https://newpathdigital.com/)
- [Privacy Policy](https://newpathdigital.com/privacy-policy/)


## Case Study

- [Law Firm Rejuvenates Recruitment Strategy: 4 New Hires and Soaring Engagement](https://newpathdigital.com/case-study/83-increase-in-engagement-and-new-hire-success-for-law-firm/)
- [Unlocking 40% ROI Growth with Data-Driven Ad Optimization](https://newpathdigital.com/case-study/how-data-optimization-improved-ad-performance/)
- [Increased E-Commerce Sales by 37%](https://newpathdigital.com/case-study/how-new-path-increased-e-commerce-sales-by-37/)
- [78% Increase in Landing Page Conversion Rate](https://newpathdigital.com/case-study/how-we-increased-a-landing-page-conversion-rate-by-78/)
- [24.5% Increase in ROAS for Law Firm with Media Mix Modeling](https://newpathdigital.com/case-study/how-media-mix-modeling-increased-roas-for-a-regional-law-firm/)
- [58% Growth Unlocked: How New Path Digital Supercharged Organic Site Traffic for E-Commerce Client](https://newpathdigital.com/case-study/58-growth-unlocked-how-new-path-digital-supercharged-organic-site-traffic-for-e-commerce-client/)
- [How a Law Firm Saved More Than $89,000 in Ad Click Fraud](https://newpathdigital.com/case-study/89000-saved-from-fraudulent-clicks/)
- [96% Increase in Direct Sale Prospects with Managed Data Warehousing](https://newpathdigital.com/case-study/96-increase-in-direct-sale-prospects/)
- [75% Increase in Lead Generation for University](https://newpathdigital.com/case-study/75-increase-in-lead-generation-5/)
- [Digital Advertising Leads to 26% Growth in Law Firm Caseload](https://newpathdigital.com/case-study/75-increase-lead-generation-1/)
- [137% CTR Increase: How Paid Search Fueled Regional Expansion for a Service Business](https://newpathdigital.com/case-study/75-increase-in-lead-generation-4/)


## Service

- [Answer Engine Optimization (AEO)](https://newpathdigital.com/service/answer-engine-optimization-aeo/)
- [1st Party Data & Audience Management](https://newpathdigital.com/service/first-party-data-audience-management/)
- [Content Marketing](https://newpathdigital.com/service/content-marketing/)
- [Digicore™ Digital Presence Management](https://newpathdigital.com/service/digicore-digital-presence-management/)
- [Email Marketing](https://newpathdigital.com/service/email-marketing/)
- [Inbound Marketing](https://newpathdigital.com/service/inbound-marketing/)
- [Search Engine Optimization (SEO)](https://newpathdigital.com/service/search-engine-optimization-seo/)
- [Ad Serving with Attribution](https://newpathdigital.com/service/ad-serving-with-attribution/)
- [Streaming Audio Advertising](https://newpathdigital.com/service/streaming-audio-advertising/)
- [Banner / Display Advertising](https://newpathdigital.com/service/banner-display-advertising/)
- [Google Marketing Platform](https://newpathdigital.com/service/google-marketing-platform/)
- [Native Advertising](https://newpathdigital.com/service/native-advertising/)
- [Over-the-Top (OTT) Advertising](https://newpathdigital.com/service/over-the-top-ott-advertising/)
- [Paid Search Advertising](https://newpathdigital.com/service/paid-search-advertising/)
- [Programmatic Buying](https://newpathdigital.com/service/programmatic-buying/)
- [Social Media Advertising](https://newpathdigital.com/service/social-media-advertising/)
- [Video Advertising](https://newpathdigital.com/service/video-advertising/)
- [Campaign Optimization](https://newpathdigital.com/service/campaign-optimization/)
- [Analytics Auditing & Management](https://newpathdigital.com/service/analytics-auditing-management/)
- [miDashboard™ Data Visualization](https://newpathdigital.com/service/data-visualization/)
- [Managed SMB Data Warehousing](https://newpathdigital.com/service/managed-smb-data-warehousing/)
- [Website Development](https://newpathdigital.com/service/website-development/)
- [Website Optimization](https://newpathdigital.com/service/website-optimization/)
- [Mobile Speed Audit](https://newpathdigital.com/service/mobile-speed-audit/)
- [Server-Side Tagging (SST)](https://newpathdigital.com/service/server-side-tagging/)
- [Site Security](https://newpathdigital.com/service/site-security/)


## Team

- [Haritha Nadupalli](https://newpathdigital.com/team/haritha-nadupalli/)
- [Chris Whitesell](https://newpathdigital.com/team/chris-whitesell/)
- [Kelly Paul](https://newpathdigital.com/team/kelly-paul/)
- [Devvkanth Musunuru](https://newpathdigital.com/team/devvkanth-musunuru/)
- [Caitlyn Avery](https://newpathdigital.com/team/caitlyn-avery/)
- [Nosh Jones](https://newpathdigital.com/team/nosh-jones/)
- [Rakesh Siliveru](https://newpathdigital.com/team/rakesh-siliveru/)


## Tools

- [Meta (FB/Instagram) Ads Cost Calculator](https://newpathdigital.com/tools/meta-fb-instagram-ads-cost-calculator/)
- [Return on Ad Spend Calculator](https://newpathdigital.com/tools/return-on-ad-spend-calculator/)
- [Cost Per Click (CPC) Calculator](https://newpathdigital.com/tools/cost-per-click-cpc-calculator/)
- [Click Through Rate (CTR) Calculator](https://newpathdigital.com/tools/click-through-rate-ctr-calculator/)
- [Cost Per Mille (CPM) Calculator](https://newpathdigital.com/tools/cost-per-mille-cpm-calculator/)
- [Revenue Generated from Ad Campaign (ROAS) Calculator](https://newpathdigital.com/tools/revenue-generated-from-ad-campaign-roas-calculator/)
- [Google Ads Cost Calculator](https://newpathdigital.com/tools/google-ads-cost-calculator/)
- [YouTube Ads Calculator](https://newpathdigital.com/tools/youtube-ads-calculator/)
- [LinkedIn Ads Calculator](https://newpathdigital.com/tools/linkedin-ads-calculator/)
- [TikTok Ads Calculator](https://newpathdigital.com/tools/tiktok-ads-calculator/)
- [SEO Calculator](https://newpathdigital.com/tools/seo-calculator/)
- [OTT Calculator](https://newpathdigital.com/tools/ott-calculator/)


## Videos

- [Cost-Effective OTT Advertising](https://newpathdigital.com/videos/cost-effective-ott-advertising/)
- [5 OTT Advertising Mistakes to Avoid](https://newpathdigital.com/videos/5-ott-advertising-mistakes-to-avoid/)
- [Do Your Website Forms Have Too Many Fields?](https://newpathdigital.com/videos/do-your-website-forms-have-too-many-fields/)
- [Strategic SEO in 3 Months?](https://newpathdigital.com/videos/strategic-seo-in-3-months/)
- [The Checkout Killer: Why Limited Payment Options are Costing You Sales](https://newpathdigital.com/videos/the-checkout-killer-why-limited-payment-options-are-costing-you-sales/)
- [Why 'Request More Info' is Killing Your Grad School Landing Page](https://newpathdigital.com/videos/why-request-more-info-is-killing-your-grad-school-landing-page/)
- [Are Your Emails Getting Ignored?](https://newpathdigital.com/videos/email-marketing/)
- [Cost-Effective OTT Advertising](https://newpathdigital.com/videos/digital-advertising/)


## Webinars

- [On-Demand Webinar: From SEO to AEO, How Businesses Get Chosen by AI](https://newpathdigital.com/webinars/on-demand-webinar-from-seo-to-aeo-how-businesses-get-chosen-by-ai/)
- [On-Demand Webinar: Turn Your Higher Ed Landing Pages Into a Lead-Generating Machine](https://newpathdigital.com/webinars/on-demand-webinar-turn-your-higher-ed-landing-pages-into-a-lead-generating-machine/)