Your Most Valuable Employee

Imagine you had just hired the perfect employee.

This individual could effectively engage your buyer personas, creatively communicate your company’s mission and vision, and quickly adapt to any changes your industry experiences. This employee never takes a day off and works ’round the clock 24/7. So, what’s the catch?

You’ve already hired this employee: it’s your website.

Your website allows your business to complete important tasks in an instant while storing all the data for future use. Not only does your website work day and night, but it is often the first impression of your business for potential clients and customers.

We are website personification evangelists here at New Path.

Don’t let the lofty industry speak scare you – that’s just a fancy way for us to say we believe that your website should be looked at, and looked after, as though it is a real live team member.

Outcomes

The only thing constant on the Web is change. Building a website that is intelligent, deliberate, and accountable helps clients continuously evolve and become digitally empowered.

Ida, which means Hardworking in old German, is the name we use to remind ourselves that websites need to be:

Intelligent
Deliberate
Accountable

Outcomes

Outsmarts its Competitors
Increases Visibility & Awareness
Increases Leads for More Sales

An intelligent website is one that is well planned, flawlessly executed, and built with leading-edge tech.

Outcomes

Attracts the Right Audience
Educates and Inspires Action
Increases Customer Loyalty

A deliberate website is designed consciously and intentionally, every page serving a specific purpose.

Outcomes

Reduces Costs
Increases Search Rankings
Improves User Experience

An accountable website is one that can be measured using SMART goals: specific, measurable, attainable, realistic, timely.

Ida™ in Action

An intelligent, deliberate, and accountable website can communicate your effectiveness as a business and build credibility for continued success. Check out the Ida™ websites we’ve built for past and present clients below.

Ready to start treating your website like your most valuable employee? Get started here

Industry: Healthcare and Insurance

HealthTeam Advantage

Increased lead generation through strategic call-to-action (CTA) placements, optimized forms, and improved user experience (UX).

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Legal

Deuterman Law Group

Redesigned and developed a highly-customized legal website to increase search performance, improve user engagement, incorporate compelling storytelling, and optimize lead generation.

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Industry: Commercial Real Estate

DeLille | Field

Reimagined brand identity and lead-optimized website featuring dedicated service pages and targeted lead capture forms to increase client acquisition.

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Industry: Hospice Care