NC University Sees Cost-Per-Lead Metric Decrease for Qualified Applicants
Case Study
  • NC University cost per lead case study

Objective

 

  • To increase qualified leads at each point in potential student’s path-to-purchase

 

Solutions

  • Developed integrated digital media plans to segment potential students by level of study and target them throughout each stage of the decision funnel
    • Tactics included:
      • Paid Search
      • Display Advertising – mobile, video, desktop
      • Social Advertising
      • Internet radio advertising
  • Worked in conjunction with University staff and in-house design team to develop ad creative and landing page designs with messaging that was specific to where students were in their decision path

Results

  • Cost-per-lead metric for qualified applicants decreased for both undergraduate and graduate degree programs

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By | 2017-11-09T12:17:18+00:00 August 4th, 2017|Case Study|0 Comments