Regional Oncology Department grows year-over-year market share by 15%
Case Study
  • oncology marketing case study

Objective

 

  • To retain “routine” cancer patients who were being lost to major research facilities in the Triad & Triangle, NC areas

Solutions

  • Rebranded and built microsite
  • Extensive search engine optimization (SEO) work
  • Content planning and mapping for blog + social profiles
  • Executed online advertising campaigns that included paid search and display advertising for lead generation and awareness

Results

  • Achieved local top search engine results rankings for all target keywords within 8 months
  • Saw double-digit search engine results page rankings for all target keywords state-wide
  • Grew year-over-year market share by 15%

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By | 2017-11-09T13:21:54+00:00 May 25th, 2017|Case Study|Comments Off on Regional Oncology Department grows year-over-year market share by 15%