Southeastern Health System Sees 38% Lift in Brand Awareness
Case Study
  • regional health system case study

Objective

Establish awareness of a new unified system-wide brand and symbol to reflect a new healthcare experience

Solutions

  • Developed and executed multi-state integrated online advertising campaign with the following parameters:
    • Measurable KPIs
    • Cross-channel touch points
    • High-impact, interactive creative
    • Tactics included:
      • Paid Search
      • Display Advertising – mobile, video, desktop
      • Social Advertising

 

Results

  • Brand studies showed a brand awareness lift in real-time:
    • 14% lift for Flight #1
    • 38% lift for Flight #2

 

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By | 2017-11-09T12:16:20+00:00 August 4th, 2017|Case Study|0 Comments