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With competition for clients fierce among North Carolina law firms, our client's investments in traditional marketing had reached peak performance and [...]

Want to get more out of your YouTube channel? Learn how to optimize your channel for better search engine visibility; we cover it all from keyword res [...]

How much should you spend on your digital marketing budget? It’s an age-old question for companies big and small.

Metrics, benchmarks, and data insights  are vital to creating a marketing plan for any business. However, you must keep the overall business objectiv [...]

Click fraud happens when any person or computer program repeatedly clicks on a pay-per-click (PPC) ad to generate fraudulent charges to the advertiser [...]

Streaming platforms provide incredible benefits, including real-time reporting and hyper-targeting capabilities. Increased technology and intelligence [...]

Increased popularity in streaming content and OTT advertising has leveled the playing field for SMBs to compete with enterprises in the television adv [...]

When investing in OTT, it's critical that your ads be the greatest they can be - here are some best practices to keep in mind when creating your late [...]

Having an inbound mindset is great, but a key component of a great inbound strategy is outstanding content. If you're in a content creation rut, here [...]

The rapid rise in streaming services and viewership is changing how brands advertise to potential customers.

Television viewing habits have changed a lot over the past decade as cable television providers have slowly been losing subscribers to internet-based [...]

Connect with your prospects at the exact moment they are looking for your product or service with a paid search campaign.

For years, brands have been using cookies to track website visitors, collect data that helps target ads to the right audience, and improve the user ex [...]

Digital marketing KPIs or Key Performance Indicators are tracking metrics that let you measure the success of your marketing campaigns. In today’s e [...]