Insights
AI-Assisted Advertising
AI-Assisted Advertising
Gen Z Marketing 101: 7 Winning Strategies Reveled
Explore the intricacies of Generation Z's preferences and unlock the secrets to market to them in a way that actually works.
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People-First Marketing
People-First Marketing
5 Ways a Digital Marketing Agency Can Grow Your Business
Ready to maximize your business growth? Explore comprehensive digital marketing services and see the difference they can make for your success.
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AI-Assisted Advertising
AI-Assisted Advertising
What is OTT Advertising in 2024: Benefits, Strategy & How to Buy
Television viewing habits have changed a lot over the past decade as cable television providers have slowly been losing subscribers to internet-based streaming [...]
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Data-Driven Decisions
People-First Marketing
6 Best Practices for Online Reputation Management
Explore the critical strategies and techniques essential for mastering Online Reputation Management. Navigate the digital landscape with confidence as you learn [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Cookieless Advertising Strategies: Pros and Cons
In this comprehensive blog post, we'll delve into the pros and cons of cookieless advertising strategies, exploring their implications for marketers and busines [...]
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People-First Marketing
People-First Marketing
10 Steps Guide to Crafting Effective Online Reputation Strategy
Discover the keys to mastering your online reputation with our step-by-step guide. Elevate brand credibility and engagement as you confidently navigate the digi [...]
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AI-Assisted Advertising
AI-Assisted Advertising
OTT Advertising: Pricing Models & Performance Metrics
Dive into the world of OTT advertising as we unravel its pricing structures and performance metrics, equipping marketers with essential insights for navigating [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Streaming TV Advertising: 2024 Marketer’s Guide
Maximize ROI in digital streaming ads with this expert guide for performance marketers. Unlock the potential of streaming tv advertising with tailored insights [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Marketing Automation: Streamlining your Marketing Efforts
Discover how leveraging marketing automation can streamline your marketing efforts, enhance efficiency, and drive better results in today's competitive landscap [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Voice Search & Mobile Optimization: Marketing Strategies
Have you heard the buzz about voice search and mobile optimization? It's not just a trend anymore – it's a game-changer in digital marketing. In this article, [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Digital Media Buying: Targeting Strategies Unveiled
In the ever-evolving digital marketing landscape, businesses strive to make their mark in the online world. Central to this endeavor is the art and science of m [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Integrating OTT Advertising with Multi-Channel Marketing
In the world of digital marketing, where the competition is constantly evolving, it is necessary to stay ahead of the curve. As consumers continue to explore di [...]
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People-First Marketing
People-First Marketing
Geofencing vs Geotargeting: Understanding the Differences and Benefits
Location-based marketing has transformed the way businesses engage with their audience, enabling precise targeting based on users' physical locations. Two promi [...]
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People-First Marketing
People-First Marketing
14 Effective Strategies for Law Firm Digital Marketing
Establishing a robust digital presence is no longer a luxury but a necessity for law firms. As clients increasingly turn to the internet to find legal services, [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Optimizing OTT Advertising Campaigns
As the digital advertising market continues to grow, Over-The-Top (OTT) platforms have emerged as major game-changers. This transformation in the way users cons [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Different Types of Ad Formats in Digital Media Buying
Advertising is all about reaching the right audience in the right place at the right time. With the evolution of digital media, advertisers have a variety of ad [...]
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AI-Assisted Advertising
AI-Assisted Advertising
The Power of Geofencing: Boost Local Sales with Mobile Advertising Strategies
Among the innovative methods that businesses are seeking to connect with their target audience, one powerful tool gaining traction is geofencing.
In this blog, [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Contextual Targeting: Effective Advertising without Cookies
As the digital marketing industry adapts to a cookieless future, contextual targeting is poised to play a crucial role in delivering targeted and personalized a [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Content Marketing Agency
In the dynamic and competitive world of digital marketing, content is king. Crafting compelling and relevant content can make or break a brand's online presence [...]
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Data-Driven Decisions
Data-Driven Decisions
How to Find Your Target Audience | Identifying Ideal Customers
In the dynamic world of business and marketing, finding your target audience is the cornerstone of success. Whether you're an experienced entrepreneur or launch [...]
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AI-Assisted Advertising
People-First Marketing
What is Content Marketing?
Businesses are always looking for new and creative methods to draw in their target audience in the dynamic and fast-paced world of digital marketing. Content ma [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Video Advertising Buying 101
For brands trying to draw in their target audience, video advertising has become an indispensable tool. Video content is a great medium for spreading informatio [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Mastering E-commerce Analytics
The world of e-commerce is a bustling marketplace where businesses are constantly seeking an edge to stay competitive. In this digital era, data is the most val [...]
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AI-Assisted Advertising
People-First Marketing
How to Get More Impressions on LinkedIn?
LinkedIn is the go-to platform for individuals seeking to connect, collaborate, and advance their careers. Among the metrics that gauge one's impact on this pla [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Social Media Advertising 101
Social media has become an integral part of people's lives. Businesses cannot afford to overlook the immense potential that social media advertising offers. It [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Dynamic Ad Creative Optimization
In the ever-evolving world of digital advertising, creativity is the driving force behind successful campaigns. But creativity alone is not enough. It must be c [...]
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People-First Marketing
People-First Marketing
Building a Strong Online Reputation for Your Law Firm | Strategies for Success
Building a strong online reputation for your law firm involves a strategic approach that encompasses various elements such as maintaining an informative and use [...]
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AI-Assisted Advertising
AI-Assisted Advertising
How Often Should You Change Digital Marketing Creatives
Digital marketing demands creativity. Your digital marketing assets, social media posts, website banners, email campaigns, and advertisements are significant i [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Understanding the Basics of Paid Search Marketing
Paid search marketing has evolved as a powerful tool for businesses to engage with their target audience and drive meaningful website traffic in today's digital [...]
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Data-Driven Decisions
Data-Driven Decisions
Building Web Pages That Convert Prospective Online Students
Educational institutions are increasingly relying on web pages to attract, engage, and ultimately convert prospective online students. The competition for stude [...]
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People-First Marketing
People-First Marketing
8 Common SEO Mistakes to Avoid | A Guide to Online Visibility
The power of effective Search Engine Optimization is paramount. A well-executed SEO strategy can improve your online visibility, drive traffic to your website, [...]
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Data-Driven Decisions
People-First Marketing
Crafting compelling content for law firm websites
Today, Law firms must have a professional and informational website to increase their online presence and attract new clients. However, having just a website is [...]
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People-First Marketing
People-First Marketing
Top 10 Landing Page Essentials: Converting Clicks into Customers
Today, every website click is a potential customer. Hence, creating successful landing pages is critical for businesses looking to convert web visitors into loy [...]
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People-First Marketing
Tech-Forward Development
SEO Website Audit | A Comprehensive Guide with Checklist
A robust SEO website audit is the cornerstone of a successful digital strategy. It helps locate optimization opportunities, improves user experience, and raises [...]
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People-First Marketing
People-First Marketing
Marketing Lead Generation and Inbound Leads : Beginner’s Handbook
Marketing lead generation is the process of discovering and attracting potential consumers (leads) who have demonstrated an interest in a company's products or [...]
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People-First Marketing
People-First Marketing
Local Listings
In this bustling digital marketplace, there's a growing need for businesses to stand out in their niche. This is where local listings play a crucial role. Offer [...]
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AI-Assisted Advertising
AI-Assisted Advertising
YouTube Advertising Costs [2024]: Cost Models, Strategies & Tips
YouTube is a powerful platform for businesses to connect with their target audience through compelling video ads. As a result, understanding YouTube advertising [...]
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AI-Assisted Advertising
AI-Assisted Advertising
What Is Native Advertising and How Does it Work?
In today's fast-paced digital world, traditional advertising methods may be less effective in capturing the attention of modern consumers. As businesses seek in [...]
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AI-Assisted Advertising
People-First Marketing
What is Search Engine Marketing?
Search engine marketing (SEM) has become a vital strategy for businesses to gain online visibility and drive targeted traffic to their websites. With components [...]
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Data-Driven Decisions
Data-Driven Decisions
How to Build a Winning Lead Generation Strategy
In today's competitive business landscape, lead generation has become an essential component of any successful marketing strategy. It involves identifying and a [...]
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People-First Marketing
People-First Marketing
TikTok Advertising Agency 101
Social media marketing has proven to be a game-changer for businesses looking to reach wider audiences and engage with potential customers innovatively. Among t [...]
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People-First Marketing
Tech-Forward Development
Embracing Growth-Driven Design for Better Digital Marketing
As marketers, we’re tasked with navigating through what can seem like endless trends, strategies, and technologies to capture the attention of our target audi [...]
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Data-Driven Decisions
Data-Driven Decisions
Key Concepts of a Marketing Data Warehouse
Data is the cornerstone of successful marketing strategies. Companies rely on insights from various sources to make informed decisions, optimize campaigns, and [...]
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Data-Driven Decisions
Data-Driven Decisions
Online Video Advertising Trends
Online video advertising has evolved swiftly and taken prominence in the realm of digital marketing. As 2023 draws near an end, a number of changes affect how m [...]
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Data-Driven Decisions
Data-Driven Decisions
Reputation Management for Small Businesses | In-Depth guide
For any business, having a good reputation is critical because reputation is built on trust. A strong reputation can increase trust, customer loyalty, and busin [...]
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Data-Driven Decisions
Data-Driven Decisions
A Comprehensive Guide to the Different Types of YouTube Ads
In today's digital age, video content is supreme. YouTube has established itself as one of the most influential platforms for businesses to connect with their t [...]
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AI-Assisted Advertising
AI-Assisted Advertising
The Future of Native Advertising
Businesses are continuously looking for new methods to connect with their audiences in today's fast-paced digital market, when consumer attention spans are shor [...]
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People-First Marketing
People-First Marketing
Lead Magnets that Convert | Creating Irresistible Offers for Audience Engagement
Lead magnets are free resources, tools, or content pieces offered to website visitors in exchange for their contact information. They serve as the first touchpo [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Why Law Firms Need Paid Search Advertising
Digital presence can make or break businesses, and law firms are no exception. The legal industry, characterized by fierce competition and ever-evolving client [...]
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People-First Marketing
People-First Marketing
Everything You Need to Know about Online Video Advertising
Ever wondered why online video advertising is leaving such a gigantic footprint on the digital landscape? It's a world where storytelling leaps off the page, im [...]
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Data-Driven Decisions
Data-Driven Decisions
Call Tracking on Websites– Why and How to Implement it in Your Business
Struggling to measure your marketing ROI? Learn how call tracking on websites can transform your strategy. Get insights now!
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AI-Assisted Advertising
AI-Assisted Advertising
Facebook Advertising Agency 101
Facebook is a powerful platform for businesses to reach and engage their target audience. Facebook advertising is an essential part of many successful marketing [...]
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AI-Assisted Advertising
Tech-Forward Development
How to Use AI in Content Creation
The integration of artificial intelligence (AI) in several industries has revolutionized the way we conduct business. One area where AI has made significant str [...]
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People-First Marketing
People-First Marketing
Email Marketing for Lead Generation
Email marketing is one of the most potent tools for generating leads and nurturing potential customers. Email lead generation involves capturing prospects' emai [...]
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AI-Assisted Advertising
Data-Driven Decisions
Programmatic Advertising Benefits, Trends, and Processes
Advertising strategies are evolving at breakneck speed, and programmatic advertising is leading the charge. This year alone, it is set to account for 84% of all [...]
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People-First Marketing
People-First Marketing
Best Practices for Video Marketing Creatives
Short-form videos have emerged as a powerful tool for businesses to engage and connect with their target audience. Videos offer a dynamic and compelling way to [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Strategic Use of AI in Marketing
In the rapidly evolving digital landscape, using artificial intelligence (AI) in marketing has become a game-changer for businesses.
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AI-Assisted Advertising
Data-Driven Decisions
Web Performance Benefits of Server-Side Tagging
Server-side tagging refers to the practice of moving the execution of website tags and tracking scripts from the client-side (user's browser) to the server-side [...]
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Data-Driven Decisions
Data-Driven Decisions
Guide to Marketing Data Warehouse Guidelines
In today's fast-paced, data-driven world, businesses are constantly seeking new ways to gain a competitive edge. Marketing has evolved into a multifaceted disci [...]
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AI-Assisted Advertising
Data-Driven Decisions
Server-Side Tagging Toolbox – Everything You Need to Know
Welcome to the enchanting realm of digital marketing, where the influence of data is unparalleled and the authority of tags is unmatched. Ah, tags! Those minusc [...]
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Data-Driven Decisions
Data-Driven Decisions
An Overview of Conversion Rate Optimization Audits
Conversion Rate Optimization (CRO) has become crucial for businesses looking to gain a competitive edge and maximize their online presence.
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Data-Driven Decisions
Data-Driven Decisions
Ultimate Guide to Server-Side Tagging Platforms
Welcome to the world of server-side tagging, where efficiency, control, and enhanced data processing capabilities come together! In the ever-evolving landscape [...]
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Data-Driven Decisions
Data-Driven Decisions
Unlocking Marketing Success: The Power of Audience Segmentation
In today's highly competitive business landscape, understanding your customers has never been more crucial.
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AI-Assisted Advertising
AI-Assisted Advertising
8 Proven Programmatic Advertising Strategies for 2024
In recent years, programmatic advertising has enabled marketers to display ads on the websites their target demographic frequently visits. There is very little [...]
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AI-Assisted Advertising
Case Studies
Server-Side Tagging Increases University Website Conversions
A strong online presence is paramount to a university's success. However, attracting and retaining students can be challenging when the website fails to engage [...]
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AI-Assisted Advertising
Data-Driven Decisions
Media Mix Modeling | A Comprehensive Guide
Discover the secret formula of success with Media Mix Modeling (MMM), where data-driven insights and strategic allocation of resources converge, delivering unde [...]
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Data-Driven Decisions
Data-Driven Decisions
What’s the Difference Between Zero-Party Data and First-Party Data?
In today's data-driven world, businesses rely heavily on customer information to create personalized marketing campaigns and drive successful business strategie [...]
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Data-Driven Decisions
Data-Driven Decisions
What are the Different Types of Marketing Data Warehouses?
In today's data-driven business landscape, marketing departments rely heavily on data to make informed decisions and drive strategic initiatives.
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Data-Driven Decisions
Data-Driven Decisions
Why Server-Side Tagging is Important for E-Commerce
Businesses need to stay ahead of the curve to succeed in the fiercely competitive world of e-commerce. Accurate data collection and analysis are essential to st [...]
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AI-Assisted Advertising
AI-Assisted Advertising
4 Types of Programmatic Advertising
Discover the top 4 types of programmatic advertising, from real-time bidding to audience retargeting, and revolutionize your digital marketing strategy for unpa [...]
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Data-Driven Decisions
Data-Driven Decisions
Are You Hearing What Your Marketing Data is Telling You?
Data plays a crucial role in the success of any marketing strategy. With the help of various analytics tools, businesses can track their performance and gather [...]
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Data-Driven Decisions
Data-Driven Decisions
Best Practices of Marketing Data Warehouses
Unlocking the potential of marketing data is like embarking on a thrilling treasure hunt, where buried within the vast expanse of customer insights and campaign [...]
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AI-Assisted Advertising
Case Studies
Conversion Rate Optimization Increases University Lead Generation by 75%
In today's highly competitive digital landscape, colleges and universities are seeking innovative strategies to generate quality leads and attract prospective s [...]
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Data-Driven Decisions
Tech-Forward Development
5 Questions CMOs Should Ask Their Team about Server-Side Tagging
Server-side tagging is an increasingly popular approach to improving effective data collection and accurate analytics. Marketers can unlock numerous benefits by [...]
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People-First Marketing
People-First Marketing
How Digital Creators are Changing the Face of Marketing
Marketing has come a long way from traditional tactics such as print ads and billboards. With the rise of social media, digital marketing has become an essentia [...]
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People-First Marketing
People-First Marketing
What Does a TikTok Ban Mean for Marketing to Teens?
The recent bans of the TikTok app on government devices at the federal level and across several states, in addition to Montana banning TikTok from doing busines [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Mastering the Art of YouTube Advertising Campaigns
YouTube is the world's largest video-sharing platform with over 2 billion monthly active users. With such a massive audience, it's no wonder that YouTube advert [...]
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People-First Marketing
People-First Marketing
How to Ask Clients for Google Reviews
Online reviews from customers are an essential part of any business's online presence. Google reviews, in particular, are crucial in today's digital world. They [...]
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AI-Assisted Advertising
Data-Driven Decisions
OTT Campaign Planning: Tips and Best Practices
Over-the-top (OTT) advertising has seen tremendous growth in modern advertising as more consumers opt to stream video content online instead of consuming tradit [...]
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Data-Driven Decisions
Data-Driven Decisions
Master Facebook Ads Benchmarks for Better Marketing Results
Mastering Facebook Ads benchmarks is an essential strategy to improve marketing performance. With Facebook's expansive user base and range of targeting possibil [...]
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AI-Assisted Advertising
People-First Marketing
Ultimate Guide to Search Engine Optimization: Understanding SEO
Learning the basics of Search Engine Optimization (SEO) can seem daunting, but mastering it can help give your website a competitive edge online.
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AI-Assisted Advertising
Data-Driven Decisions
Leverage Analytics to Maximize Your Social Media Advertising
Do you want to ensure that your social media advertising campaigns are truly effective and worthwhile? If so, leveraging analytics on your social media platform [...]
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Data-Driven Decisions
People-First Marketing
Maximize Your Law Firm’s Reach with Legal Directories
Legal directories are a great way for lawyers and law firms to expand their reach, build visibility, and attract new clients as part of their law firm marketing [...]
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People-First Marketing
People-First Marketing
What are Digital Advertising Agencies and What do they do?
It's becoming increasingly important for businesses to have a strong online presence in order to reach their target audiences and stay competitive.
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AI-Assisted Advertising
AI-Assisted Advertising
Top 13 Benefits of YouTube Advertising
From global reach and targeted precision to visual storytelling and seamless integration with Google Ads, explore the top 13 benefits that make YouTube a must-h [...]
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Tech-Forward Development
Tech-Forward Development
Website Audits in 2023: Types, Importance, and Benefits
As marketers, we are constantly striving to make our websites more effective and efficient. With the ever-changing world of technology, we must understand how b [...]
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Data-Driven Decisions
Data-Driven Decisions
Reasons Why Growing Businesses Need a Marketing Data Warehouse
Marketing Data Warehouses are centralized repositories that store all marketing-related data for a business. It is usually a large data storage warehouse that c [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Improve Your Marketing with Google Ads Callout Extensions
Google Ads Callout Extensions provide additional information about a product or service in a Google search ad. Callout extensions can be used to highlight uniqu [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Top 20 AI Marketing Tools to Grow Your Business in 2024
The integration of Artificial Intelligence into marketing tools has emerged as a game-changer, automating processes, saving time, and enhancing the overall qual [...]
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Tech-Forward Development
Tech-Forward Development
Improve Website Security with Server-Side Tagging
Website security is critical for organizations that collect and process user data. One common approach to website analytics and tag management is client-side ta [...]
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People-First Marketing
People-First Marketing
Google My Business: Your Ultimate Guide
Google My Business (GMB) is a free tool from Google that enables businesses to create and manage their online presence across Google. Whether you own a brick-an [...]
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Data-Driven Decisions
Tech-Forward Development
7 Questions CMOs Should Ask Their Teams About Data Strategy
As a Chief Marketing Officer (CMO), you know that business intelligence (BI) is critical for making informed marketing decisions. A robust data strategy that in [...]
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Data-Driven Decisions
People-First Marketing
How to Grow Your Law Firm’s Caseload with Digital Marketing
Digital marketing helps law firms reach a larger audience than they could through traditional methods. Additionally, with the highly-specific targeting options [...]
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People-First Marketing
People-First Marketing
Acquisition Marketing: Attract New Customers and Scale Your Business
Attracting and acquiring new customers requires thorough planning and execution. This blog will show you how Acquisition Marketing can help your business scale [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Geofencing Advertising: A Strategy for Physical Location Ads
Geofencing advertising is a digital marketing strategy that uses location-based marketing technology to create a virtual boundary around a physical location, su [...]
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Tech-Forward Development
Tech-Forward Development
Live Chat or Chatbot: Which is Best for Your Business
As customer service becomes more and more important in today's business world, companies are looking for ways to streamline their processes and improve customer [...]
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People-First Marketing
Tech-Forward Development
Hyperlocal Social Media Marketing: Connecting with Community
Hyperlocal social media marketing is a targeted marketing strategy. It focuses on promoting a business's product or services to an audience in a localized geogr [...]
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Data-Driven Decisions
Tech-Forward Development
Data Lake or Data Warehouse? Which Should Marketers Choose and Why Does It Matter?
The decentralization of data sounds simple in its purest form and is truly understood by the industry. However, this straightforward term is the cause of many o [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Colleges Must Adapt to Facebook’s New Teen Ad Targeting Changes or Lose Reach
Last week, Facebook changed its advertising policies for teens, which has significant implications for colleges and universities that use Facebook and Instagram [...]
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Data-Driven Decisions
Tech-Forward Development
5 Benefits of Server-Side Tagging
Implementing server-side tagging (SST) can provide many performance improvements for businesses and their marketing and advertising teams, from improved page-lo [...]
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Case Studies
Tech-Forward Development
Managed Data Warehousing Leads to 96% Increase in Direct Sales Prospects
A Medicare Advantage provider faced a major challenge in enrolling members within a limited time frame of only 54 days. With a short window to attract and retai [...]
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AI-Assisted Advertising
Data-Driven Decisions
Data Warehousing: The Secret to Business Intelligence
Data warehousing is a critical component of any organization's data management strategy, whether for general business data analysis or for optimizing multi-chan [...]
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Case Studies
People-First Marketing
How We Increased a Landing Page Conversion Rate by 78%
A conversion rate is the percentage of a landing page's users that take the desired action on that page. It's also an excellent way to measure the effectiveness [...]
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Data-Driven Decisions
Tech-Forward Development
Master Your Data: How Server-Side Tagging Can Improve Your Business Insights
Server-side tagging is a powerful tool that addresses a new problem — cookie blocking — and comes with several other benefits to data collection and privacy [...]
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Data-Driven Decisions
Tech-Forward Development
GA4 vs Universal Analytics: What’s the Difference & How to Migrate Your Historical Data
Google Analytics 4 (GA4) is the most recent version of Google Analytics, the widely used tracking software. GA4 is becoming the default analytics system for Goo [...]
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Data-Driven Decisions
Data-Driven Decisions
The 6 Most Important Digital Marketing KPIs (and How to Track Them)
Digital marketing KPIs or Key Performance Indicators are tracking metrics that let you measure the success of your marketing campaigns. In today’s ever-changi [...]
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Case Studies
Data-Driven Decisions
Digital Advertising Leads to 26% Growth in Law Firm Caseload
With competition for clients fierce among North Carolina law firms, our client's investments in traditional marketing had reached peak performance and, as a res [...]
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People-First Marketing
Tech-Forward Development
How to Optimize Your YouTube Channel for Greater Visibility
Want to get more out of your YouTube channel? Learn how to optimize your channel for better search engine visibility; we cover it all from keyword research to v [...]
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Data-Driven Decisions
Data-Driven Decisions
How to Build an Effective Digital Marketing Budget in 2024
In an era dominated by online presence and digital engagement, constructing a well-defined digital marketing budget is paramount for businesses seeking to thriv [...]
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Data-Driven Decisions
People-First Marketing
How to Set Marketing Goals to Align With Your Business Goals
Metrics, benchmarks, and data insights are vital to creating a marketing plan for any business. However, you must keep the overall business objectives in mind [...]
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Data-Driven Decisions
Tech-Forward Development
How a Legal Firm Saved More Than $89,000 in Ad Click Fraud.
Click fraud happens when any person or computer program repeatedly clicks on a pay-per-click (PPC) ad to generate fraudulent charges to the advertiser.
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Agency News
Agency News
Employee Spotlight: Rakesh Siliveru
SEO strategy is an important component of our ida™ website philosophy. Rakesh is the behind-the-scenes technical specialist that creates and executes the SEO [...]
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Agency News
Agency News
New Path Recommends: Business and Marketing Must-Reads
We believe that learning is essential to growth and challenging the status quo in business. Creating change means thinking big and eagerly seeking new ideas. Ne [...]
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Agency News
Agency News
Employee Spotlight: Kelly Paul
Meet Kelly Paul, our Vice President of Marketing Operations. She manages the New Path Team in our day-to-day operations to ensure our clients are taken care of [...]
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Agency News
Agency News
Employee Spotlight: Devvkanth Musunuru
Want to know the influential force behind the data-driven recommendations we give to clients? Meet Devvkanth, our superstar Analytics Project Developer!
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AI-Assisted Advertising
Tech-Forward Development
7 OTT Advertising Trends to Watch in 2024
As more people switch to streaming content, marketers notice and invest in OTT advertising platforms. This article will look at seven of the most significant O [...]
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People-First Marketing
People-First Marketing
In-House Marketing vs. Agency: Which One Should You Hire?
Advertising is crucial to any successful business. To scale up your marketing efforts, you’ll need to hire talented people to help execute your marketing stra [...]
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Agency News
Agency News
Employee Spotlight: Chris Whitesell
Our leader and the reason New Path even exists! Back in 2015, he established New Path Digital to help other businesses. Here are a few fun facts about him:
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AI-Assisted Advertising
Tech-Forward Development
How-To Guide: Measuring Success With OTT Advertising Metrics
Streaming platforms provide incredible benefits, including real-time reporting and hyper-targeting capabilities. Increased technology and intelligence add compl [...]
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People-First Marketing
People-First Marketing
How to Respond to Positive and Negative Reviews in 5 Easy Steps
How do you respond to positive reviews online? How and when should you respond to negative online reviews? Should you respond to all online reviews?
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Agency News
Agency News
Employee Spotlight: Elizabeth Yocum
Account executive, Human Resources, Accounts Payable, Team Mom - you name it and it's part of what Elizabeth Yocum brings to the New Path Team each and everyday [...]
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People-First Marketing
Tech-Forward Development
Three Critical CRM Success Factors You Should Know
Making your CRM work for you is not always an easy task. Here are three critical CRM success factors you should be using to get the most out of your CRM.
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People-First Marketing
People-First Marketing
A Quick Guide to Creating Your Effective Personalization Strategy
An effective personalization strategy doesn’t just mean greeting somebody through email by name. It may have been disruptive fifteen years ago, but the modern [...]
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People-First Marketing
Tech-Forward Development
Benefits of Using a CRM to Power Your Marketing Strategy
Data on its own is useless. For data to be effective, it needs to be collected, stored, and harnessed in such a way it becomes valuable with minimal maintenance [...]
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Tech-Forward Development
Tech-Forward Development
Breaking Down Silos to Improve Your Revenue
Historically, most organizations separate their Marketing, Sales, and Customer Success departments as per the diagram above. But as you can see, this often lead [...]
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People-First Marketing
Tech-Forward Development
Build a Revenue Model with HubSpot CRM: A How-To Guide
By knowing exactly where, when, and how customer handovers will occur and intersect as the prospect moves through your sales cycle, you can reduce friction, spe [...]
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Tech-Forward Development
Tech-Forward Development
7 Common RevOps Challenges and FAQs Answered!!
RevOps is a powerful way to drive more revenue through your business, but as a relatively new operational concept, there are a few potential RevOps challenges y [...]
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Tech-Forward Development
Tech-Forward Development
What is RevOps?
RevOps is a framework to connect your technology, processes, and strategy and create a frictionless revenue-generating machine while delighting your customer at [...]
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Data-Driven Decisions
Tech-Forward Development
Preparing for a Cookieless Future Part 2: Google Topics API
Google Topics API is a new system for interest-based advertising that aligns with the Privacy Sandbox initiative. This is a collection of technologies that prot [...]
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AI-Assisted Advertising
Data-Driven Decisions
OTT Advertising Ad Spend: Deep Dive
Increased popularity in streaming content and OTT advertising has leveled the playing field for SMBs to compete with enterprises in the television advertising s [...]
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People-First Marketing
People-First Marketing
Best Super Bowl Ads 2022: New Path Hot Takes
As a team focused on marketing and advertising, we were more excited for February 13th to roll around for the commercials than the “Big Game.”
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Agency News
Agency News
Employee Spotlight: Caitlyn Banks
Content is critical to every inbound marketing strategy and our digital content manager, Caitlyn Banks, is the one who makes it happen for our clients at New Pa [...]
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AI-Assisted Advertising
Data-Driven Decisions
8 Creative Best Practices for OTT Advertising
When investing in OTT, it's critical that your ads be the greatest they can be - here are some best practices to keep in mind when creating your latest OTT ad.
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Data-Driven Decisions
People-First Marketing
How to Create High-Quality Content for Inbound Marketing
Having an inbound mindset is great, but a key component of a great inbound strategy is outstanding content. If you're in a content creation rut, here are our ti [...]
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Agency News
Agency News
Employee Spotlight: Emily Phillips
Project management is both a skill and an art form. Emily is our master of all things deadlines and scheduling here at New Path. Check out these fun facts about [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Best OTT Advertising Platforms in 2024
The rapid rise in streaming services and viewership is changing how brands advertise to potential customers.
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Agency News
AI-Assisted Advertising
Paid Search Advertising (PPC):
Why You Need It
Connect with your prospects at the exact moment they are looking for your product or service with a paid search campaign.
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Agency News
Agency News
Paid Search Advertising (PPC): How it Works
In today's ever-expanding digital marketing world, there are a plethora of options to reach potential customers. But if you're looking for the most cost-effecti [...]
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AI-Assisted Advertising
AI-Assisted Advertising
5 Ways to Prepare for a Cookieless Future
While Apple and Google’s elimination of third-party cookies has given marketers, ad tech firms, and developers angst, it’s been evident for years that cooki [...]
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AI-Assisted Advertising
Data-Driven Decisions
Third-Party Cookies Crumb to an End
For years, brands have been using cookies to track website visitors, collect data that helps target ads to the right audience, and improve the user experience.
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Data-Driven Decisions
Data-Driven Decisions
Why Digital Marketing Analytics Matter to Your Business
Effective marketing and advertising have always been fueled by a strategic mix of art and science. In the past, the ability to make data-driven decisions was re [...]
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People-First Marketing
People-First Marketing
Online Reputation Management Guide [2024]
Understanding the entire path to purchase will help you grow your business by mastering the consumer experience. It is crucial to interact with your clients con [...]
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People-First Marketing
Tech-Forward Development
Email Marketing: Choosing the Right Platform for Your Business
Email marketing continues to be a fundamental digital marketing channel. It allows you to build your brand, sell your products and services, and maintain a rela [...]
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AI-Assisted Advertising
People-First Marketing
5 SEO Tips for Optimizing your Content and Website
Let's cut to the chase — an optimized website earns more traffic. Proper SEO makes your website more visible, which means more traffic and more opportunities [...]
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AI-Assisted Advertising
People-First Marketing
What is SEO and Why Does it Matter?
SEO aims to drive more relevant traffic, leads, sales, and revenue for a business. Implementing proper SEO tactics into your digital marketing strategy is the m [...]
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Agency News
Agency News
New Path Unveils New Look
While we are excited to unveil our new look, we are even more excited to unpack what it represents – a proactive and thoughtful evolution of our business that [...]
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Agency News
Tech-Forward Development
How to Choose a Digital Marketing Agency
Your brand’s digital presence is a process of development and growth – it doesn’t happen overnight. And, if you’re looking for external help, it doesn� [...]
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Data-Driven Decisions
People-First Marketing
Quality vs Quantity: Your Social Media Followers
We work to help increase clients’ social media follower count but, more followers do not automatically equal new business. In social media, quality trumps qua [...]
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Data-Driven Decisions
People-First Marketing
The Power of the Buyer Persona
The power of a buyer persona lies in its ability to help businesses understand their target audience on a deeper level and create more targeted and effective ma [...]
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AI-Assisted Advertising
Data-Driven Decisions
9 Geofence Mobile Advertising Strategies in 2024 [Tested & Proven]
Geofenced display advertising is proving to be an effective tactic for digital marketers across multiple industries. Read on to learn more about Geofenced displ [...]
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Agency News
Tech-Forward Development
Your Guide to Digital Maturity
Digital maturity is an actionable alternative to digital transformation that focuses on learning, experimenting, and even failing to achieve greatness over time [...]
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People-First Marketing
People-First Marketing
What is Inbound Marketing?
Inbound marketing is a strategy that drives prospective customers to your website at every stage of the buyer’s journey. By creating informative and tailored [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Digital Media Buying 101: A Beginner’s Guide
Digital media buying is the process of purchasing digital advertising. This includes buying ad space or inventory from publishers or ad networks. The goal is to [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Programmatic Media Buying
As machine learning and artificial intelligence technology continues to advance, programmatic media buying is an essential key
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People-First Marketing
People-First Marketing
5 Steps to Inbound Marketing
If you're looking to attract high-quality leads and grow your business, inbound marketing can be a highly effective strategy. Inbound marketing is all about cre [...]
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Agency News
Tech-Forward Development
How to Assess Your Digital Maturity
Technology is just half of the equation; digital maturity is about how your organization uses that technology. It is a constant process of improvement, which is [...]
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Agency News
Tech-Forward Development
3 Roadblocks to Digital Maturity
Like most strategies that save time and money, digital maturity requires an investment of resources; New Path can help guide you safely around the following roa [...]
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Agency News
Tech-Forward Development
5 Steps to Enable Digital Maturity
You can make digital maturity a reality with a strong, consistent vision. Follow these 5 steps to embrace digital maturity at your own organization:
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Agency News
Agency News
Ribbon Cutting Celebration
Our new offices are located at 113 Gatewood Avenue in High Point. If you're in the neighborhood, stop by and say hello!
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