Disruption alert: a two-part series on how AI driven voice assistance and the rapid adoption of smart speaker technology is poised to change the marketplace.

The Voice Assistant Landscape

What is a voice assistant?

“A voice assistant is a digital assistant that uses voice recognition, natural language processing, and speech synthesis to provide aid to users through phones and voice recognition applications.”

The most common voice assistants are:

46% of Americans use digital voice assistants.

Voice assistants are found across multiple devices we, as consumers, use every day:

  • Smartphones
  • Computers
  • Smart Speakers
  • Cars
  • Wearable devices

Most commonly voice assistants are used via smartphone, but we are quickly seeing an increase in the use of smart speakers – speakers and voice command devices with an integrated virtual assistant that offers interactive actions and handsfree activation with the help of a ‘hot word.’

In 2017, households with smart speakers increased 49% in only 5 months, not including the holiday season, where 4% of Americans got their first smart speaker.

smart speaker penetration

When asked why they use voice assistants, 55% of users say they use the assistant to interact with devices without using their hands. In turn, making everyday interactions easier to complete while working on another task.

I know you can find me using my Amazon Alexa almost daily while cooking, “Alexa, what is my NPR news briefing?”

Has the rise of voice assistants changed the way you interact on a daily basis?

In May, Google announced the new Google AI can have a real life conversation with strangers. How do you see this changing the way you use your phone in the future?

In part two of our series, we will cover the way voice assistants and voice search are changing how we, as marketers, interact with this technology to stay relevant.

And, if you’re looking for a good laugh…

Email Chris, or Laura, to stay ahead of a changing landscape.

Recent Posts

Learn With Us

Get news, case studies, updates, and more delivered straight to your inbox.

Sign Up