Large and small companies use AI tools and marketing strategies to promote their brands. Include them in your business plan so you can compete in today’s digital marketing landscape. AI marketing tools can take your digital marketing to the next level.
What is an AI Marketing Tool?
AI marketing tools are software or platforms that use artificial intelligence technology to help create automated decisions. These decisions are based on collected and analyzed data, making predicting customer behaviors easier.
AI tools can collect massive amounts of data across marketing channels like social media and email. These tools save businesses time and money so organizations can use staff on other crucial projects. They also help businesses optimize campaigns, increase engagement, and drive sales.
Top AI Marketing Tools
1. Jasper (Writing Tool)
Jasper is an AI copywriting tool that creates persuasive and engaging copy in various tones and styles. It uses natural language processing to produce human-like content. In minutes, you can create multiple content types. Start writing blogs, social media posts, emails, advertisements, and web copy.
How you can use Jasper for your marketing needs:
- Brainstorm unique marketing ideas
- Generate social media content
- Improve readability of long-form content
2. Copy.ai (Writing Tool)
Another great AI-writing tool, Copy.ai can help you create engaging content for social media, blogs, and emails. Since it requires minimal context, it generates content quickly so you can spend more time on critical work. Including a library of 90+ templates, from script outlines to follow-up emails.
How you can use Copy.ai for your marketing needs:
- Repurpose content across channels
- Generate product descriptions
- Create attention-grabbing subject lines
3. Grammarly (Editing Tool)
Grammarly is one of the most widely used free AI marketing tools available. The AI-powered writing assistant checks your copy for spelling, punctuation, grammar, and flow. Meaning you’ll consistently deliver clean, professional content. At the same time, a Google Chrome extension allows you to check emails, messages, texts, and more.
How you can use Grammarly for your business:
- Use it as your proofreading tool
- Refine copy for tone and clarity
- Collaborate and edit content as a team
4. Chatfuel (Chatbot Tool)
A well-designed chatbot can help you build stronger customer relationships. Chatfuel, an AI-powered marketing tool, lets you create a personalized chatbot with drag-and-drop functionalities. Set up pre-made answers to FAQs to handle your customer inquiries quickly and efficiently.
How to use ChatFuel for your marketing needs:
- Integrate payment options directly in the chat
- Display relevant offers to increase lead generation
- Collect lead data for future segmentation
5. Seventh Sense (Content Marketing Tool)
Seventh Sense is an AI-powered email marketing tool that ensures your emails are delivered at the right time. Personalized and flexible, you pick your delivery window, and Seventh Sense schedules the most optimal delivery time.
It’s designed to work with HubSpot and Marketo. As a HubSpot partner, New Path Digital can help you navigate the platform while delivering better engagement and ROI.
How to use SeventhSense for your marketing needs:
- Optimize email delivery time
- Increase email deliverability
- Change promotions to align with performance
6. Surfer (SEO AI Tool)
Surfer is an AI-based SEO marketing tool that helps businesses create optimized content and improve their website rankings. You do the writing, and Surfer assesses your content for keyword density, readability, formatting, and other areas that drive your content ranking. Additionally, you can compare your website to your competitors’ sites. Find out what’s working for them and adjust your marketing strategy.
How to use Surfer for your marketing needs:
- Optimize content for search engines
- Identify relevant keywords
- Generate briefs and catchy headlines
7. INK (SEO Tool)
INK provides 2-for-1 benefits as a co-writing and SEO assistant for content generation. Its patented AI system analyzes your content in real-time and offers suggestions to improve SEO performance. While the AI Co-Writer assists users in writing, editing, and simplifying sentences for readability.
How to use INK for your marketing needs:
- Identify profitable keywords
- Create blogs, emails, e-commerce copy, and more
- Generate optimized images
8. Smartly.io (Social Media Tool)
Smartly.io is an AI-based ad marketing tool that allows businesses to plan, test, and launch multi-channel performance ads on a single platform. It integrates with major platforms such as Facebook, Pinterest, Instagram, and Snapchat so that you can analyze and optimize your data in one place. Additionally, you can launch modular ad tests across multiple channels to see which ads perform best.
How to use Smartly.io for your marketing needs:
- Integrate 3rd party data and easily connect the dots
- Incorporate feed-based campaign creation with Automated Ad technologies
- Swap ads based on language, market messaging, and funnel stage
What are the Benefits of AI Marketing Tools?
AI-powered solutions make it easier for businesses to connect with customers effectively and efficiently.
Three key benefits of AI tools are:
- Increase Automation by reducing the work needed by automating mundane, repetitive tasks and providing more accurate insights into customer data.
- Understand Your Target Audience Better with AI tools that help you build detailed customer profiles. Then you can create more meaningful campaigns with higher conversion rates.
- Streamline Processes using AI-driven marketing tools while reaching more customers.
How Are Businesses Using AI Marketing Tools?
AI tools are automating marketing by providing businesses with powerful insights and analytics. Marketers can analyze vast amounts of data and learn about their customers’ behaviors and preferences in real-time. Ultimately, AI lets you create personalized content that caters to each customer’s interests, such as product recommendations and email campaigns.
Additionally, AI-powered chatbots and virtual assistants provide seamless customer service and support. With the power of AI, businesses can deliver targeted marketing campaigns while leaving customers satisfied and generating more revenue for businesses.
AI-Powered Marketing Is Here
As AI advances, there are even more innovative ways your business can connect and serve your customers. At New Path, we combine informed AI insights and best practices to maximize your advertising spend. Let us help you grow your business and reach your target audience better.
Learn more about New Path Digital’s AI-Assisted Advertising services.
