On-Demand Webinar: From SEO to AEO, How Businesses Get Chosen by AI

Traditional SEO strategies are no longer enough as AI-powered tools reshape how people find businesses and service providers. Instead of typing keywords into Google, potential clients are asking AI assistants direct, conversational questions—and trusting those tools to recommend just a handful of businesses.

In this webinar, Kelly Paul, Vice President of Marketing Operations at New Path Digital, breaks down how this shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) is transforming customer acquisition.

You’ll learn:

• Why waiting to adapt puts businesses at risk of losing future clients
• How AI tools evaluate, rank, and recommend businesses
• The critical signals that influence AI-driven recommendations
• Practical strategies to make your business visible in AI search results
• Immediate, actionable takeaways you can put to work at your business immediately
• A step-by-step roadmap to implementing AEO effectively at your business

Start the Webinar