With more than 197 million OTT subscribers in the US, and recent data from Kantar showing that 85% of US households have a video subscription service, OTT advertising is becoming a great method of increasing reach and building frequency.
You can reach viewers beyond the traditional TV marketing landscape with OTT advertising. Bringing together the targeting precision of digital with the high impact of TV viewership, advertisers can engage the right audience at the right time.
In this ebook, we cover:
- Overview and benefits of OTT advertising
- How OTT advertising is bought, served, and priced
- Best practices of OTT advertising
- Measuring OTT advertising success
