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Make
Every Market
Your Market.

We’re a senior-led digital marketing agency that works as a growth partner for ambitious midsized businesses, helping them expand through brand & performance media, search, creative, and measurement.

Let’s Talk Strategy
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New Path characters collaborating around a digital marketing agency dashboard.
Deuterman Law Group – Personal Injury Law Firm RCI Doors – Commercial Building Materials High Point Rockers – Minor League Baseball Sirius Talent – Executive Recruitment
Accent Roofing – Regional Roofing Services
UNC Greensboro – Public University
DeLille Field – Sports Venue

Trusted Across Major Industries.

Law Firms • Home Services • Higher Education • E-Commerce

Numbers Agencies Don’t Show You.

Our partnerships last because we keep finding smarter ways to fuel growth, improve efficiency, and turn marketing investment into measurable business impact.

7.5
Year average
client relationship
95%
Client retention
rate
20
Years
longest client relationship

Client Results

A Digital Marketing Agency That Drives Results

As a performance-focused digital marketing agency, we partner with ambitious businesses and organizations across North Carolina and the Southeast that care about the bottom line: sustainable, measurable growth.

$437k

Added Value From 47 Signed Cases

Personal Injury Law Firm•SEO + Content Marketing
82%

Conversion Rate Increase

B2B Field Service•Paid Search + CTV Brand Building

25%

Marketing ROI Growth

Personal Injury Law Firm•Media Mix Modeling•Strategy

Client Testimonials

★★★★★
New Path completely rebranded our company. Their team managed our website build, social media presence, customer data management, and email marketing execution. They introduced us to digital advertising with successful campaigns. New Path has been instrumental in keeping our digital marketing strategy aligned with our sales and operations.
April M.
Furniture E-Commerce
★★★★★
New Path Digital’s holistic approach goes beyond individual campaigns and truly supports overall company growth and success. The team is wonderful to work with—knowledgeable, proactive, and responsive. They bring strategic thinking to every engagement.
Hannah W.
Healthcare Technology
★★★★★
Kelly and Chris are exceptional communicators who make paid advertising discussions accessible, even for those unfamiliar with the space. New Path was transparent with analytics and consistently made meaningful optimizations. They never just “set and forget”—they actively manage and improve results.
Adam L.
Wake Forest University School of Law
New Path Digital – Certifications & Partners
Google Partner
Clutch Top Advertising Company – Greensboro 2026
UpCity Top Advertising Agency
Paramount Ads Manager Agency Partner
Clutch Top Advertising Company – North Carolina
Semrush Certified Agency Partner
Integrated Marketing Strategy | New Path Digital

We’re Your Full-Service Growth Partner.

From brand and creative to performance advertising and measurement, our team of senior specialists go deep in their disciplines to create one cohesive, marketing system.

Optimize & Grow

Use performance data to improve what works, shift investment, and scale growth.

Connected strategy. Clear results. When every channel works together, you capture more demand, convert more of it, and grow more efficiently.
See How It Works for Your Business →

Not Just Another Digital Marketing Agency

Founder-Led and Senior Driven

Senior strategists lead your account, and we keep workloads small on purpose — we’re built to work alongside owners and lean marketing teams that need senior capacity and don’t want to build a large internal department.

You’ve Found What Converts.
We Find What Scales.

New Path Digital helps hands-on business owners and CMOs extend their marketing team with strategic depth and integrated channel operations.

Get Your Free Growth Audit
Digital Marketing FAQs

Digital Marketing Agency FAQs

Explore answers to the questions we hear most about choosing a digital marketing partner, allocating budget, measuring revenue impact, setting expectations, and adapting to AI search.

[ More Questions? ] Contact us today!
What kind of businesses are the best fit for New Path Digital?
New Path Digital is best suited for established midsized or multi-location businesses or organizations seeking a 10%+ growth goal. Our best partnerships are typically with hands-on business owners or CMOs searching for an integrated performance marketing agency that can act as an extension of their team. We also take on sizable, one-time growth projects as a highly involved partner.
Why New Path and not a national agency or local shop?
We’re glad you asked. New Path combines the strategic depth and measurement rigor businesses expect from an enterprise agency, but with a founder-led, hands-on operating model. Clients have access to senior strategists and services across the full funnel, so you don’t have to manage six vendors separately.
How does New Path Digital work alongside business owners and CMOs?
New Path digital can work directly with involved business owners and CMOs as an extension of their marketing team, providing senior channel strategy and hands-on execution across paid media, SEO, creative, web design, measurement, and reporting.
We don’t limit communication to scheduled meetings. New Path Digital’s senior account leads remain accessible throughout the workweek, making it easier to collaborate, make decisions, adapt quickly, and get the marketing work you need done.
What have been some of New Path Digital’s most impactful projects?
Our longest partnership has been with Deuterman Law Group, where New Path Digital has helped the firm expand from two markets to six through integrated paid search, CTV, local SEO, creative, analytics, and senior marketing strategy while maintaining their efficiency goals. New Path has also built long-term partnerships with universities, home and field service companies, and e-commerce businesses, delivering measurable growth across different business models.
How do you tie marketing performance to actual revenue?
We build measurement around the path from marketing activity to business outcome. We start with GA4 and conversion tracking, then layer in call tracking (CallRail, Invoca, or your phone system) and CRM integrations (Salesforce, HubSpot, Pipedrive, or similar). For bigger operations, we add offline conversion imports and closed-won revenue data. The goal is to understand which campaigns, keywords, audiences, landing pages, and channels are generating qualified opportunities and revenue—not just clicks or form fills. That allows us to optimize toward metrics that matter: customer acquisition cost, qualified pipeline, marketing ROI, and profitable growth.
Do you offer AI visibility optimization (AEO) for ChatGPT and Google?
Yes. We treat AI visibility as an extension of strong search strategy rather than a separate shortcut. That means creating clear, authoritative content around the real questions buyers ask, organizing information so both people and machines can understand it, strengthening topical depth, and publishing useful first-party expertise that deserves to be referenced. We also focus on the technical foundations that make content discoverable and interpretable across traditional search and emerging AI experiences. The objective is not only to rank for keywords, but to make your business a credible source that search engines and AI systems can confidently surface when buyers are researching a problem, service, or provider.