50+ Businesses Trust New Path to Grow.
Law Firms • Home Services • Retail • Sports & Entertainment
We’re a marketing partner invested in where you’re going.
Clear communication, connected strategy, and measurable improvements from a team that takes your goals on as their own.
The NewPath Digital team is wonderful to work with. They’re knowledgeable, proactive, and always quick to respond. Their holistic approach goes beyond campaigns and really supports a company’s overall growth and success.
Kelly and Chris are both great communicators and can make the discussions digestible for someone not fluent in the paid advertising space and language. NPD was very transparent with the analytics and were always making small but meaningful optimizations. Too often it feels like an agency just sets it and forgets it, and that was not the case.
New Path completely rebranded our company. Their team also managed the building of our new website, the creation of our social media presence, the management of our customer data, and the execution of email marketing. They also introduced us to digital marketing with successful ad campaigns. New Path has diligently kept our marketing program in step with our sales and operations procedures.
New Path Digital has been an incredible partner for our business over the past few years! Caitlyn and Kelly have both been fantastic to work with, and their expertise has greatly enhanced our website and social media. We’re excited to continue our collaboration with them in the future!
New Path Digital is GREAT to work with! They created an amazing website for my small business, and I love that I can edit it myself. They are always so helpful if I have questions. Can’t recommend them enough!
A regional commercial services company increased its paid-search landing page conversion rate by 167% after New Path rebuilt the experience around clearer decisions and stronger conversion paths.
A Reputation Driven by Results
Our average client partnership lasts 7.5 years. Somewhere along the way, we stop feeling like an outside agency and start feeling like part of the team. We know your business, bring the right specialists, and stay invested in where you’re going next.
Integrated Digital Advertising & SEO Services
That Grow Leads & Increase Revenue
Your marketing works better when the pieces work together. We bring paid media, search, conversion strategy, and measurement around the same goals, so you can see what’s working, know where to invest, and keep moving the business forward.
Paid Search (Google Ads)
We optimize for revenue and booked jobs, connecting paid search directly to your CRM so you know which campaigns are actually driving qualified business and where to invest next.
Social Media Advertising
We target by behavior and focus on CRM outcomes, testing custom audiences and creative that match where your customer is in their journey.
Streaming TV (CTV & OTT)
CTV builds familiarity before people search. We use household-level targeting to reach your ideal customer, then track how streaming video lifts your paid and organic search performance.
SEO & AI Search
We optimize for both traditional Google search and AI engine visibility (ChatGPT, Gemini), building content hubs that provide actual solutions to your customers.We structure your data so Google and AI can recommend you first.
Media Buying & Strategy
We build media plans from market data—DMAs, search demand, competitive spend—ensuring your budget aligns with where your market actually is.
Data Analytics, Measurement & CRO
We connect ad platforms, analytics, and your CRM so you see which campaigns generate actual qualified leads and revenue. Server-side tracking and CRM integrations reveal the full funnel from click through to new business.
Explore All Marketing Solutions
Paid search, paid social, CRM, creative, analytics and more all aligned into one system built around your growth goals.
Going Somewhere?
It Helps to Like Who You’re Going With.
We get to know your business, stay close to the work, and bring in the right people to help you keep moving forward. Because once we know where you’re headed, your goals have a funny way of becoming ours, too.
We Get to Know the Business
Your goals, your markets, what a great lead looks like, and where you want to go next. The better we know the business, the better we can help move it forward.
The Right People Stay Close
Our specialists go deep in what they do, then bring that expertise back to your business. You know who’s doing the work, and they know what you’re trying to accomplish.
We’ll Tell You What We Think
Sometimes the answer is more media. Sometimes it’s a better offer, tighter targeting, or fixing something first. We’d rather tell you that than find another place to spend the budget.
We’re In It for What’s Next
Businesses change. Markets change. Plans definitely change. We stick around, adjust with you, and keep looking ahead.
We got your back.
To the future.
Let’s get your business moving forward
Let’s Talk About Your Next Move.
With New Path, you get tailored marketing solutions built to set your brand apart.
We never work with direct competitors, so you have our undivided attention.
- Discuss your growth and marketing goals
- Get an audit of your current digital assets
- Uncover insights into your marketing effectiveness
Digital Marketing Agency FAQs
Explore answers to the questions we hear most about digital strategy, paid media, SEO, measurement, and working with our team.
[ More Questions? ] Contact us today!What types of businesses and budget sizes does New Path Digital specialize in across North Carolina and the Southeast?
How does New Path Digital optimize businesses for AI search engines like ChatGPT, Perplexity, and Google AI Overviews alongside traditional SEO?
How do you align Paid Search (PPC) and Organic SEO so we aren’t wasting budget on terms we already rank for naturally?
How do you connect paid media and SEO performance directly to CRM revenue?
What is the difference between working with a performance agency like New Path Digital versus a large national agency?
What is the difference between working with a performance agency like New Path Digital versus an industry-specific agency?
More Client Case Studies
Personal Injury Local SEO Case Study: 30 Pages. 47 Cases. $432,610 in Value
549 Transactions. 2,000+ Tickets. One Season of Attribution That Changed Everything.
CTV Drives 82% Lift in Search Conversions—Here’s the Proof.
167% Lift in Landing Page Conversion Rate
How Influencer Marketing Turned Holiday Scrolls into Sales