Trusted Across Major Industries.
Law Firms • Home Services • Retail • Sports & Entertainment
A Digital Marketing Agency Built for Where Your Business Is Going.
Based in North Carolina, New Path Digital was founded with the belief that regional advertisers should have access to the same powerful media and technology as major national brands, without the bloated price tag.
Have a 20%+ growth goal?
We partner with established businesses and organizations generating $3M–$10M annually—and beyond—seeking to win more of their markets.
North Carolina Reputation Built On Strong, Long-Term Results.
Our average client partnership lasts 7-10 years. So you know we’re in it for the long haul. From the start, we feel like part of your team, not an outside digital marketing agency.
Kelly and Chris are both great communicators and can make the discussions digestible for someone not fluent in the paid advertising space and language. NPD was very transparent with the analytics and were always making small but meaningful optimizations. Too often it feels like an agency just sets it and forgets it, and that was not the case.
The New Path Digital team is wonderful to work with. They’re knowledgeable, proactive, and always quick to respond. Their holistic approach goes beyond campaigns and really supports a company’s overall growth and success.
New Path completely rebranded our company. Their team also managed the building of our new website, the creation of our social media presence, the management of our customer data, and the execution of email marketing. They also introduced us to digital marketing with successful ad campaigns. New Path has diligently kept our digital marketing program in step with our sales and operations procedures.
Digital Advertising & SEO Services That Grow Leads & Increase Revenue.
Your advertising and marketing work better when the pieces work together. We bring media buying, search, conversion strategy, and measurement around the same goals, so you can see what’s working, know where to invest, and keep moving the business forward.
Paid Search (Google Ads)
We optimize for revenue and booked jobs, connecting paid search directly to your CRM so you know which campaigns are actually driving qualified business and where to invest next.
Social Media Advertising
We target by behavior and focus on CRM outcomes, testing custom audiences and creative that match where your customer is in their journey.
Streaming TV (CTV & OTT)
CTV builds familiarity before people search. We use household-level targeting to reach your ideal customer, then track how streaming video lifts your paid and organic search performance.
SEO & AI Search
We optimize for both traditional Google search and AI engine visibility (ChatGPT, Gemini), building content hubs that provide actual solutions to your customers.We structure your data so Google and AI can recommend you first.
Media Buying & Strategy
We build media plans from market data—DMAs, search demand, competitive spend—ensuring your budget aligns with where your market actually is.
Data Analytics, Measurement & CRO
We connect ad platforms, analytics, and your CRM so you see which campaigns generate actual qualified leads and revenue. Server-side tracking and CRM integrations reveal the full funnel from click through to new business.
More Digital Marketing Solutions
Paid search, paid social, CRM, creative, analytics and more all aligned into one system built around your growth goals.
Digital Advertising FAQs: What Growing
Businesses Ask Us
Explore answers to the questions we hear most about digital marketing strategy, performance marketing, SEO, measurement, and working with our team.
[ More Questions? ] Contact us today!
