We got your back. To the future.

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The Digital Marketing Agency for Ambitious
Businesses.

Your business has grown. Now your marketing needs to catch up.
New Path Digital focuses on performance marketing for mid-sized businesses ready for more, combining full-funnel advertising with modern SEO and AI search.

Book First Strategy Call
Four aliens sitting around a desk reviewing digital marketing strategy. Text bubbles say New Path and We got your back. To the future. They feature digital marketing growth charts.
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50+ Businesses Trust New Path to Grow.

Law Firms • Home Services • Retail • Sports & Entertainment

Integrated Digital Advertising & SEO Services
That Grow Leads & Increase Revenue

New Path Digital is a performance marketing agency based in North Carolina that brings big brand firepower to ambitious, mid-market businesses. Combining enterprise-grade tools & multi-channel advertising, we help you win your market without the bloated agency fees.
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Paid Search (PPC)

Paid Search (Google Ads)

Turn clicks into customers with expertly managed campaigns built to convert.

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Paid Social

Social Media Advertising

Targeted campaigns across Facebook, Instagram, LinkedIn, and TikTok designed to reach and convert your ideal audience.

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Connected TV (CTV)

Streaming TV (CTV & OTT)

Reach audiences on streaming platforms with high-impact video ads that drive brand awareness and conversions.

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SEO & AEO

SEO & AI Search

Grow your search visibility where people search, on Google, ChatGPT, and AI Overviews (now stealing 35% of clicks from Google searches).

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Media Buying & Strategy

Media Buying & Strategy

Enterprise-grade media planning, research, and analysis that optimizes your advertising budget to deliver measurable results.

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Data & Analytics

Data Analytics, Measurement & CRO

Actionable insights and dashboards that track performance across all channels and inform smarter marketing decisions.

 See All Services →
Explore Comprehensive Marketing Solutions

Explore All Marketing Solutions

Paid search, paid social, CRM, creative, analytics and more all aligned into one system built around your growth goals.
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We got your back.
To the future.

Let’s start growing your businesses.

Get In Touch Today

A Reputation Driven by Results

Our average client relationship spans 7.2 years because of our tailored marketing solutions and small-team attentiveness.

$432,610

Added Value From 47 Signed Cases

Law Firm | Local SEO

+82%

Lead Conversion Rate Increase

Home Services| PPC and CTV

+25%

Increase in Marketing ROAS

Law Firm | Data-Driven Advertising

Client Testimonials
★★★★★

Two years ago I opened a Yoga Studio in High Point. New Path Digital created my new website and they continue to host it and maintain it. Any time I have a class, video, or event update that I cannot take care of myself, they are readily available to assist me. Their local listing management put me on the map with business listings and search visibility. It increased the traffic to my website and studio overnight!

S
Stacey
Yoga Studio Owner
★★★★★

As new business owners in the furniture industry in High Point, we partnered with New Path Digital two years ago as our advertising agency. New Path completely rebranded our company. Their team also managed the building of our new website, the creation of our social media presence, the management of our customer data and the execution of email marketing.

A
April
Furniture Business Owner
★★★★★

New Path Digital is GREAT to work with! They created an amazing website for my small business, and I love that I can edit it myself. They are always so helpful if I have questions. Can’t recommend them enough!

K
Katherine
Small Business Owner
★★★★★

The NewPath Digital team is wonderful to work with. They’re knowledgeable, proactive, and always quick to respond. Their holistic approach goes beyond campaigns and really supports a company’s overall growth and success.

H
Hannah
Business Manager
★★★★★

Delighted to have the opportunity shine a light on the great work and partner New Path Digital was for the Master of Studies in Law degree at Wake Forest University School of Law. Kelly and Chris are both great communicators and can make the discussions digestible for someone not fluent in the paid advertising space and language.

A
Adam
Wake Forest University
★★★★★

New Path Digital has been an incredible partner for our business over the past few years! Caitlyn and Kelly have both been fantastic to work with, and their expertise has greatly enhanced our website and social media. We’re excited to continue our collaboration with them in the future!

G
Garrett
Business Owner

Performance Marketing Without the Big Agency Baggage

Access the same advanced tools and strategies the big players use to compete at a higher level. Our favorite part? You still get the hyper personal attention and dedicated partnership that come with a small-team agency.

Enterprise-Grade Tools

Big-brand marketing technology, scaled to fit your budget and business goals.

Data-Fueled Strategies

Sharp data insights point us straight to your ideal audience for maximum ROI.

No Bloated Price Tag

Powerful, enterprise-grade technology, strategy, and expertise without the bloated fees of a traditional agency.

Growth Partnership

We’re a digital marketing agency that stands beside you, keeping you informed and involved at every step.

Choose the New Path to Business Growth

Let’s Talk About Your Next Move.

With New Path, you get tailored marketing solutions built to set your brand apart.
We never work with direct competitors, so you have our undivided attention.

  • Discuss your growth and marketing goals
  • Get an audit of your current digital assets
  • Uncover insights into your marketing effectiveness
Schedule Your First Call

Digital Marketing FAQs

As a leading digital marketing agency, we’re dedicated to providing comprehensive educational resources and answering the questions our clients ask most.

[ More Questions? ] Contact us today!
What makes New Path Digital a best-in-class advertising agency?
Most advertising agencies manage your ads to look good. We’re a data-driven media buying agency that strategically allocates your marketing budget across channels to generate the greatest ROI. 

TL;DR – Your budget goes where it actually performs, not where it’s just convenient.
Do you offer integrated SEO and media buying services?
Yes. We blend SEO, paid search, paid social, and programmatic to drive qualified traffic, leads, and buyers. Unlike specialized agencies, our depth of single- and cross-channel expertise offers our clients a full-service strategy through one team.

Another benefit of an integrated performance marketing agency is that you know you’re not overpaying for a paid search keyword that you’re ranking for organically. We have your budget completely optimized.
Do you optimize content for AI search results (AEO)?
Yes. At New Path Digital, we prioritize both traditional SEO and AEO (answer engine optimization) so your business is visible to customers wherever they are actively searching for solutions.

As online search shifts from links to answers, we are increasingly optimizing our clients’ online presence so their businesses show up where customers are looking, namely Google AI Overviews, ChatGPT, and Perplexity.
How can you improve lead generation for my HVAC or home services business?
Unlike traditional home service agencies that may focus on one channel, we blend SEO/AEO, paid search, and CTV into one data-driven strategy to grow service calls, booked jobs, and repeat customers. Our average client partnership is 7.5 years, over which we’ve generated thousands of incremental leads for home service clients. Learn more about our approach to generating leads for home service businesses.
What performance marketing results can you deliver?
We have boosted ROI, driven more and higher-quality leads, and lowered cost per customer acquisition, among other outcomes. Some of our favorite recent client wins include:
  • A local SEO strategy that delivered ~$430,000 in added value for a personal injury law firm
  • A cross-channel marketing strategy that drove a 37% revenue increase for a seasonal retailer
  • A connected TV strategy that drove an 82% incremental lift in search conversions
… and we could go on. Compared to a generic advertising, SEO, or industry-specific agency, we craft unique, cross-channel strategies that deliver higher ROI for our clients.

Our method starts with defining a clear goal, crafting data-driven strategy, and relentlessly optimizing. We make decisions rooted in data, not on hunches, and we think the results speak for themselves.
How much does it cost to work with New Path Digital?
The minimum project size we take on starts at $5,000 per month, and total cost depends on the scope of the project. We’re a small but mighty team of experts. This starting monthly budget ensures that our time and efforts drive long-term results that keep us and clients growing.

The businesses we work with often have different budgets and very different goals. Some need local SEO. Others need full-service cross-channel campaigns. It all depends! The best way to understand what your project will cost is to request a free strategy call.

More Client Case Studies

Personal Injury Local SEO Case Study
Personal Injury Local SEO Case Study: 30 Pages. 47 Cases. $432,610 in Value
A local SEO strategy built on 30 pages delivered 47 personal injury cases and $432,610 in value. Here’s what made the structure work.
Read More
Sports Fans
549 Transactions. 2,000+ Tickets. One Season of Attribution That Changed Everything.
First-time attribution helped this sports team sell 2,000+ tickets through digital ads—and build a smarter, data-driven strategy for future seasons.
Read More
How CTV and OTT Ads Redefine Reach Beyond Cable
CTV Drives 82% Lift in Search Conversions—Here’s the Proof.
One simple media shift. 82% more conversions. Lower costs. This case study says it all.
Read More
167% Lift in Landing Page Conversions
167% Lift in Landing Page Conversion Rate
Industry: Commercial ServicesFocus: Paid Search Landing Page OptimizationGoal: Increase Conversions from Commercial Paid Search Traffic The Challenge A regional leader in commercial door solutions wanted to increase the effectiveness of their paid search landing page for potential commercial clients in the Charlotte and Greensboro markets. The original landing page was serviceable, but it primarily listed […]
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Influencer Marketing E-commerce
How Influencer Marketing Turned Holiday Scrolls into Sales
See how a North Carolina tree farm boosted seasonal sales by 37% using influencer marketing and authentic video content. Real stories, real growth, repeatable results.
Read More
Law Firm Recruiting Success
Law Firm Rejuvenates Recruitment Strategy: 4 New Hires and Soaring Engagement
Learn how a law firm revamped their recruitment strategy, boosting engagement by 83% and securing 4 new hires.
Read More
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