Google Marketing Platform Services

Harness the Full Potential of Digital Advertising

Advanced Solutions, with Google Marketing Platform

Google Marketing Platform brings together a range of tools previously available as separate products, including Google Ads, Google Analytics (GA4), Campaign Manager 360, Display and Video 360, Search Ads 360, and several others. This allows us to drive better results with a complete set of advertising and analytics solutions. 

Benefits of Google Marketing Platform for Your Business

Google Marketing Platform Services

Campaign Strategy and Execution

Our expert team will partner with you to develop effective advertising strategies that align with your business goals. We’ll create and execute targeted campaigns across various channels, ensuring maximum reach and engagement.

Data Integration and Analysis

With Google Marketing Platform, data is at the heart of every successful campaign. We’ll help you integrate your fist-party data, such as CRM, sales, and customer service data, into the platform for a holistic view of your marketing analytics. Our team will analyze this data to uncover valuable insights that inform your advertising strategies.

Audience Segmentation and Targeting

Understanding your audience is key to delivering personalized and relevant ads. We’ll utilize the advanced audience segmentation capabilities of Google Marketing Platform to identify and target specific audience segments based on demographics, interests, behavior, and more. This ensures your ads reach the right people at the right time.

Campaign Optimization and Performance Tracking

Continuous optimization is crucial for maximizing the effectiveness of your advertising campaigns. Our team will monitor and analyze campaign performance using Google Marketing Platform’s robust measurement and reporting tools. We’ll make data-driven optimizations, adjusting bids, recommending creative refinements, and targeting specific audience segments to ensure optimal results.

Benefits of Partnering with New Path for Google Marketing Platform 


  • Strategic Advertising Strategies 
  • Improved Audience Targeting 
  • Optimized Campaign Performance

Our team of digital marketing experts has extensive experience in utilizing the Google Marketing Platform. They have the knowledge and skills to create effective advertising strategies and optimize campaigns for maximum results. 


  • Specialized Knowledge Transfer 
  • Advanced Advertising Expertise 
  • Knowledge of Latest Trends

We are a Google Partner, which means we have demonstrated expertise and proficiency in managing Google Ads campaigns. 


  • Precise Ad Targeting 
  • Cost Control and Optimization 
  • Comprehensive Measurement and Analytics

Google Marketing Platform provides a suite of advanced tools and features that can enhance your digital advertising efforts. By partnering with us, businesses can leverage these tools to target their ads, control costs, measure success, and manage campaigns more effectively. 


  • Informed Decision Making 
  • Optimized Campaign Performance 
  • Long-Term Growth and Success 

We understands the importance of data in driving successful advertising campaigns. We can help businesses integrate their first-party data into the Google Marketing Platform, allowing for comprehensive data analysis and insights. This enables businesses to make informed decisions and optimize their advertising strategies based on real-time data. 

Identify a Growth Path Forward

Schedule a free consultation to identify opportunities to improve your advertising and digital marketing. Consultation includes: 

  • An Audit of Your Current Digital Assets 
  • An Overview of Your Competitive Landscape 
  • A Growth Path Forward 
schedule a free consultation