About Us

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Digital Marketing and Advertising Agency

We’ve got your back. To the future.

We are a digital marketing and advertising agency that exists to discover and create meaningful connections.

This manifests in several ways:

  • Connect team members to work and enrichment opportunities that maximize their strengths and interests.
  • Connect clients with leading-edge talent, tools, and strategies that will help grow their business.
  • Connect client messaging with high priority audiences

Our Mission

To remove friction between forward-thinking businesses and their implementation of modern marketing and advertising systems.

What We Do

We develop and execute consumer-focused marketing and advertising strategies that influence consumer purchase decisions.

We specialize in the development of “path-to-purchase” models that learn, adapt, and increase the effectiveness of our client’s marketing and advertising investments.

How We Do It

We excel at what we do by staying true to three fundamental principles:

  1. Understand our client’s business and help them identify and focus on their most valuable customers.
  2. Educate and Invest in ourselves, our stakeholders, and in tools and technology to stay on the leading-edge as our industry continues to evolve.
  3. Challenge the way we reach and communicate with consumers.

We execute around 4 pillars of services:

  • people-first marketing
  • tech-forward development
  • ai-assisted advertising
  • data-driven decisions

Technology is evolving faster than humans can possibly adopt it. Our pathfinder™ process was designed to provide businesses with a customized map to digital maturity.

Learn More About Our Process

Our Team

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Kelly Paul

Vice President, Marketing Operations

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Christopher Whitesell

President & Founder

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Emily Phillips

Digital Project Manager

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Devvkanth Musunuru

Analytics Project Developer

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Rakesh Siliveru

SEO Specialist

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Caitlyn Avery

Account Executive & Digital Content Manager

The Latest Insights

Reasons why Growing Businesses Need a Marketing Data Warehouse

Marketing Data Warehouses are centralized repositories that store all marketing-related data for a business. It is usually a large data storage warehouse that combines a large amount of data from multiple sources, such as:

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The Latest Insights

7 Questions CMOs Should Ask Their Teams About Data Strategy

As a Chief Marketing Officer (CMO), you know that business intelligence (BI) is critical for making informed marketing decisions. A robust data strategy that includes managed data warehousing can be an effective way to centralize and manage your organization’s data, ultimately driving growth.

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The Latest Insights

How We Increased a Landing Page Conversion Rate by 78%

When we observed that one of our clients’ advertising landing pages had a lower conversion rate than expected, we knew we needed to act quickly to improve results. So, we moved into a Growth Driven Design (GDD) Build Sprint to identify the best way to optimize the landing page to improve the conversion rate.

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The Latest Insights

Improve Website Security with Server-Side Tagging

Website security is critical for organizations that collect and process user data. One common approach to website analytics and tag management is client-side tagging, which has security vulnerabilities.

read more
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Partner With a Marketing Team Focused on Your Business

Schedule a free consultation to identify opportunities to improve your website and digital marketing. Consultation includes:

  • An Audit of Your Current Digital Assets
  • An Overview of Your Competitive Landscape
  • A Growth Path Forward
schedule a free consultation