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Agency News Agency News

What is SEO and Why Does it Matter?

SEO aims to drive more relevant traffic, leads, sales, and revenue for a business. Implementing proper SEO tactics into your digital marketing strategy is the m [...]
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Agency News Agency News

New Path Unveils New Look

While we are excited to unveil our new look, we are even more excited to unpack what it represents – a proactive and thoughtful evolution of our business that [...]
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Agency News Tech-Forward Development

How To Choose Your Digital Advertising Agency

Your brand’s digital presence is a process of development and growth – it doesn’t happen overnight. And, if you’re looking for external help, it doesn [...]
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Data-Driven Decisions People-First Marketing

Quality vs Quantity: Your Social Media Followers

We work to help increase clients’ follower count but, more followers do not automatically equal new business. In social media, quality trumps quantity.
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Data-Driven Decisions People-First Marketing

The Power of the Buyer Persona

First and foremost, let’s all get clear on the definition of a buyer persona: a buyer persona is a representation of your brand’s ideal customer. Think of [...]
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AI-Assisted Advertising Data-Driven Decisions

Geofence Mobile Advertising Strategies

Geofenced display advertising is proving to be an effective tactic for digital marketers across multiple industries.  The companies that learn to include this [...]
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Agency News Tech-Forward Development

Your Guide to Digital Maturity

Digital maturity is an actionable alternative to digital transformation that focuses on learning, experimenting, and even failing to achieve greatness over time [...]
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People-First Marketing People-First Marketing

What is Inbound Marketing?

Inbound marketing is a strategy that drives prospective customers to your website at every stage of the buyer’s journey. By creating informative and tailored [...]
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AI-Assisted Advertising AI-Assisted Advertising

Digital Media Buying

As digital and mobile devices occupy more and more of consumers’ lives, digital media buying stands directly in the marketing spotlight. Simply put, digital m [...]
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AI-Assisted Advertising AI-Assisted Advertising

Programmatic Media Buying

As machine learning and artificial intelligence technology continues to advance,  programmatic media buying is an essential key to automated marketing. It give [...]
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People-First Marketing People-First Marketing

5 Steps to Inbound Marketing

Inbound marketing is all about creating helpful and relevant content for each stage of the buyer’s journey. It is not enough to simply create the content, pub [...]
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Agency News Tech-Forward Development

How to Assess Your Digital Maturity

Technology is just half of the equation; digital maturity is about how your organization uses that technology. It is a constant process of improvement, which is [...]
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Agency News Tech-Forward Development

3 Roadblocks to Digital Maturity

Like most strategies that save time and money, digital maturity requires an investment of resources; New Path can help guide you safely around the following roa [...]
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Agency News Tech-Forward Development

5 Steps to Enable Digital Maturity

You can make digital maturity a reality with a strong, consistent vision. Follow these 5 steps to embrace digital maturity at your own organization:
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Agency News Agency News

Ribbon Cutting Celebration

Our new offices are located at 113 Gatewood Avenue in High Point. If you're in the neighborhood, stop by and say hello!
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