AI-Assisted Advertising Data-Driven Decisions

8 Creative Best Practices for OTT Advertising

When investing in OTT, it's critical that your ads be the greatest they can be - here are some best practices to keep in mind when creating your latest OTT ad.

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Types of OTT Advertising: Which is Right for Your Business?

The rapid rise in streaming services and viewership is changing how brands advertise to potential customers.

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OTT Advertising: Everything You Need To Know

Television viewing habits have changed a lot over the past decade as cable television providers have slowly been losing subscribers to internet-based streaming [...]

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Paid Search Advertising (PPC):
Why You Need It

Connect with your prospects at the exact moment they are looking for your product or service with a paid search campaign.

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Third-Party Cookies Crumb to an End

For years, brands have been using cookies to track website visitors, collect data that helps target ads to the right audience, and improve the user experience.

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How to Create High-Quality Content for Inbound Marketing

Having an inbound mindset is great, but a key component of a great inbound strategy is outstanding content. If you're in a content creation rut, here are our ti [...]

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Employee Spotlight: Emily Phillips

Project management is both a skill and an art form. Emily is our master of all things deadlines and scheduling here at New Path. Check out these fun facts about [...]

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Paid Search Advertising (PPC): How it Works

When done correctly, paid search can be one of the most cost-effective ways to drive leads and sales growth for your business.

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5 Ways to Prepare for a Cookieless Future

While Apple and Google’s elimination of third-party cookies has given marketers, ad tech firms, and developers angst, it’s been evident for years that cooki [...]

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Why Digital Marketing Analytics Matter to Your Business

Effective marketing and advertising have always been fueled by a strategic mix of art and science. In the past, the ability to make data-driven decisions was re [...]

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Keys to Successful Online Reputation Management

Growing your business starts with mastering your customer’s experience to understand the complete path to purchase. It is critically important to communicate [...]

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Email Marketing: Choosing the Right Platform for Your Business

Email marketing continues to be a fundamental digital marketing channel. It allows you to build your brand, sell your products and services, and maintain a rela [...]

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5 SEO Tips for Optimizing your Content and Website

Let's cut to the chase — an optimized website earns more traffic. Proper SEO makes your website more visible, which means more traffic and more opportunities [...]

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What is SEO and Why Does it Matter?

SEO aims to drive more relevant traffic, leads, sales, and revenue for a business. Implementing proper SEO tactics into your digital marketing strategy is the m [...]

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New Path Unveils New Look

While we are excited to unveil our new look, we are even more excited to unpack what it represents – a proactive and thoughtful evolution of our business that [...]

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How To Choose Your Digital Advertising Agency

Your brand’s digital presence is a process of development and growth – it doesn’t happen overnight. And, if you’re looking for external help, it doesn� [...]

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Quality vs Quantity: Your Social Media Followers

We work to help increase clients’ follower count but, more followers do not automatically equal new business. In social media, quality trumps quantity.

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The Power of the Buyer Persona

First and foremost, let’s all get clear on the definition of a buyer persona: a buyer persona is a representation of your brand’s ideal customer. Think of [...]

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Geofence Mobile Advertising Strategies

Geofenced display advertising is proving to be an effective tactic for digital marketers across multiple industries. The companies that learn to include this [...]

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Your Guide to Digital Maturity

Digital maturity is an actionable alternative to digital transformation that focuses on learning, experimenting, and even failing to achieve greatness over time [...]

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What is Inbound Marketing?

Inbound marketing is a strategy that drives prospective customers to your website at every stage of the buyer’s journey. By creating informative and tailored [...]

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Digital Media Buying

As digital and mobile devices occupy more and more of consumers’ lives, digital media buying stands directly in the marketing spotlight. Simply put, digital m [...]

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Programmatic Media Buying

As machine learning and artificial intelligence technology continues to advance, programmatic media buying is an essential key

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5 Steps to Inbound Marketing

Inbound marketing is all about creating helpful and relevant content for each stage of the buyer’s journey. It is not enough to simply create the content, pub [...]

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How to Assess Your Digital Maturity

Technology is just half of the equation; digital maturity is about how your organization uses that technology. It is a constant process of improvement, which is [...]

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3 Roadblocks to Digital Maturity

Like most strategies that save time and money, digital maturity requires an investment of resources; New Path can help guide you safely around the following roa [...]

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5 Steps to Enable Digital Maturity

You can make digital maturity a reality with a strong, consistent vision. Follow these 5 steps to embrace digital maturity at your own organization:

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Ribbon Cutting Celebration

Our new offices are located at 113 Gatewood Avenue in High Point. If you're in the neighborhood, stop by and say hello!