Insights

Data-Driven Decisions Tech-Forward Development

How a Legal Firm Saved More Than $89,000 in Ad Click Fraud. 

Click fraud happens when any person or computer program repeatedly clicks on a pay-per-click (PPC) ad to generate fraudulent charges to the advertiser.
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AI-Assisted Advertising Tech-Forward Development

7 OTT Advertising Trends to Watch in 2022

As more people switch to streaming content, marketers notice and invest in OTT advertising. This article will look at seven of the most significant OTT adverti [...]
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AI-Assisted Advertising Tech-Forward Development

How-To Guide: Measuring Success With OTT Advertising Metrics

Streaming platforms provide incredible benefits, including real-time reporting and hyper-targeting capabilities. Increased technology and intelligence add compl [...]
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AI-Assisted Advertising Data-Driven Decisions

OTT Advertising Ad Spend: Deep Dive

Increased popularity in streaming content and OTT advertising has leveled the playing field for SMBs to compete with enterprises in the television advertising s [...]
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AI-Assisted Advertising Data-Driven Decisions

8 Creative Best Practices for OTT Advertising

When investing in OTT, it's critical that your ads be the greatest they can be - here are some best practices to keep in mind when creating your latest OTT ad.
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Data-Driven Decisions People-First Marketing

How to Create High-Quality Content for Inbound Marketing

Having an inbound mindset is great, but a key component of a great inbound strategy is outstanding content. If you're in a content creation rut, here are our ti [...]
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AI-Assisted Advertising AI-Assisted Advertising

Types of OTT Advertising: Which is Right for Your Business?

The rapid rise in streaming services and viewership is changing how brands advertise to potential customers.
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AI-Assisted Advertising AI-Assisted Advertising

OTT Advertising: Everything You Need To Know

Television viewing habits have changed a lot over the past decade as cable television providers have slowly been losing subscribers to internet-based streaming [...]
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Agency News AI-Assisted Advertising

Paid Search Advertising (PPC):
Why You Need It

Connect with your prospects at the exact moment they are looking for your product or service with a paid search campaign.
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AI-Assisted Advertising Data-Driven Decisions

Third-Party Cookies Crumb to an End

For years, brands have been using cookies to track website visitors, collect data that helps target ads to the right audience, and improve the user experience.
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Employee Spotlight: Rakesh Siliveru

SEO strategy is an important component of our ida™ website philosophy. Rakesh is the behind-the-scenes technical specialist that creates and executes the SEO [...]
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New Path Recommends: Business and Marketing Must-Reads

We believe that learning is essential to growth and challenging the status quo in business. Creating change means thinking big and eagerly seeking new ideas. Ne [...]
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Employee Spotlight: Kelly Paul

Meet Kelly Paul, our Vice President of Marketing Operations. She manages the New Path Team in our day-to-day operations to ensure our clients are taken care of [...]
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Employee Spotlight: Devvkanth Musunuru

Want to know the influential force behind the data-driven recommendations we give to clients? Meet Devvkanth, our superstar Analytics Project Developer!
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People-First Marketing People-First Marketing

In-House Marketing vs. Agency: Which One Should You Hire?

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Employee Spotlight: Chris Whitesell

Our leader and the reason New Path even exists! Back in 2015, he established New Path Digital to help other businesses. Here are a few fun facts about him:
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People-First Marketing People-First Marketing

How to Respond to Positive and Negative Reviews in 5 Easy Steps

How do you respond to positive reviews online? How and when should you respond to negative online reviews? Should you respond to all online reviews?
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Employee Spotlight: Elizabeth Yocum

Account executive, Human Resources, Accounts Payable, Team Mom - you name it and it's part of what Elizabeth Yocum brings to the New Path Team each and everyday [...]
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People-First Marketing Tech-Forward Development

Three Critical CRM Success Factors You Should Know

Making your CRM work for you is not always an easy task. Here are three critical CRM success factors you should be using to get the most out of your CRM.
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People-First Marketing People-First Marketing

A Quick Guide to Creating Your Effective Personalization Strategy

An effective personalization strategy doesn’t just mean greeting somebody through email by name. It may have been disruptive fifteen years ago, but the modern [...]
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People-First Marketing Tech-Forward Development

Benefits of Using a CRM to Power Your Marketing Strategy

Data on its own is useless. For data to be effective, it needs to be collected, stored, and harnessed in such a way it becomes valuable with minimal maintenance [...]
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Tech-Forward Development Tech-Forward Development

Breaking Down Silos to Improve Your Revenue

Historically, most organizations separate their Marketing, Sales, and Customer Success departments as per the diagram above. But as you can see, this often lead [...]
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People-First Marketing Tech-Forward Development

Build a Revenue Model with HubSpot CRM: A How-To Guide

By knowing exactly where, when, and how customer handovers will occur and intersect as the prospect moves through your sales cycle, you can reduce friction, spe [...]
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Tech-Forward Development Tech-Forward Development

7 Common RevOps Challenges and FAQs

RevOps is a powerful way to drive more revenue through your business, but as a relatively new operational concept, there are a few potential RevOps challenges y [...]
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What is RevOps?

RevOps is a framework to connect your technology, processes, and strategy and create a frictionless revenue-generating machine while delighting your customer at [...]
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Data-Driven Decisions Tech-Forward Development

Preparing for a Cookieless Future Part 2: Google Topics API

Google Topics API is a new system for interest-based advertising that aligns with the Privacy Sandbox initiative. This is a collection of technologies that prot [...]
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People-First Marketing People-First Marketing

Best Super Bowl Ads 2022: New Path Hot Takes

As a team focused on marketing and advertising, we were more excited for February 13th to roll around for the commercials than the “Big Game.”
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Employee Spotlight: Caitlyn Banks

Content is critical to every inbound marketing strategy and our digital content manager, Caitlyn Banks, is the one who makes it happen for our clients at New Pa [...]
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Employee Spotlight: Emily Phillips

Project management is both a skill and an art form. Emily is our master of all things deadlines and scheduling here at New Path. Check out these fun facts about [...]
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Paid Search Advertising (PPC): How it Works

When done correctly, paid search can be one of the most cost-effective ways to drive leads and sales growth for your business. 
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5 Ways to Prepare for a Cookieless Future

While Apple and Google’s elimination of third-party cookies has given marketers, ad tech firms, and developers angst, it’s been evident for years that cooki [...]
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Data-Driven Decisions Data-Driven Decisions

Why Digital Marketing Analytics Matter to Your Business

Effective marketing and advertising have always been fueled by a strategic mix of art and science. In the past, the ability to make data-driven decisions was re [...]
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People-First Marketing People-First Marketing

Keys to Successful Online Reputation Management

Growing your business starts with mastering your customer’s experience to understand the complete path to purchase. It is critically important to communicate [...]
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People-First Marketing Tech-Forward Development

Email Marketing: Choosing the Right Platform for Your Business

Email marketing continues to be a fundamental digital marketing channel. It allows you to build your brand, sell your products and services, and maintain a rela [...]
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AI-Assisted Advertising People-First Marketing

5 SEO Tips for Optimizing your Content and Website

Let's cut to the chase — an optimized website earns more traffic. Proper SEO makes your website more visible, which means more traffic and more opportunities [...]
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AI-Assisted Advertising People-First Marketing

What is SEO and Why Does it Matter?

SEO aims to drive more relevant traffic, leads, sales, and revenue for a business. Implementing proper SEO tactics into your digital marketing strategy is the m [...]
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New Path Unveils New Look

While we are excited to unveil our new look, we are even more excited to unpack what it represents – a proactive and thoughtful evolution of our business that [...]
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Agency News Tech-Forward Development

How To Choose Your Digital Advertising Agency

Your brand’s digital presence is a process of development and growth – it doesn’t happen overnight. And, if you’re looking for external help, it doesn [...]
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Data-Driven Decisions People-First Marketing

Quality vs Quantity: Your Social Media Followers

We work to help increase clients’ follower count but, more followers do not automatically equal new business. In social media, quality trumps quantity.
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Data-Driven Decisions People-First Marketing

The Power of the Buyer Persona

A buyer persona is a representation of your brand’s ideal customer (for nonprofits this may be called a client or donor persona). Think of it as an in-depth c [...]
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AI-Assisted Advertising Data-Driven Decisions

Geofence Mobile Advertising Strategies

Geofenced display advertising is proving to be an effective tactic for digital marketers across multiple industries.  The companies that learn to include this [...]
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Agency News Tech-Forward Development

Your Guide to Digital Maturity

Digital maturity is an actionable alternative to digital transformation that focuses on learning, experimenting, and even failing to achieve greatness over time [...]
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People-First Marketing People-First Marketing

What is Inbound Marketing?

Inbound marketing is a strategy that drives prospective customers to your website at every stage of the buyer’s journey. By creating informative and tailored [...]
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AI-Assisted Advertising AI-Assisted Advertising

Digital Media Buying

As digital and mobile devices occupy more and more of consumers’ lives, digital media buying stands directly in the marketing spotlight. Simply put, digital m [...]
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AI-Assisted Advertising AI-Assisted Advertising

Programmatic Media Buying

As machine learning and artificial intelligence technology continues to advance,  programmatic media buying is an essential key
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People-First Marketing People-First Marketing

5 Steps to Inbound Marketing

Inbound marketing is all about creating helpful and relevant content for each stage of the buyer’s journey. It is not enough to simply create the content, pub [...]
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Agency News Tech-Forward Development

How to Assess Your Digital Maturity

Technology is just half of the equation; digital maturity is about how your organization uses that technology. It is a constant process of improvement, which is [...]
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Agency News Tech-Forward Development

3 Roadblocks to Digital Maturity

Like most strategies that save time and money, digital maturity requires an investment of resources; New Path can help guide you safely around the following roa [...]
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Agency News Tech-Forward Development

5 Steps to Enable Digital Maturity

You can make digital maturity a reality with a strong, consistent vision. Follow these 5 steps to embrace digital maturity at your own organization:
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Ribbon Cutting Celebration

Our new offices are located at 113 Gatewood Avenue in High Point. If you're in the neighborhood, stop by and say hello!
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