Insights - New Path Digital

Data-Driven Decisions Data-Driven Decisions

Why Digital Marketing Analytics Matter to Your Business

Effective marketing and advertising have always been fueled by a strategic mix of art and science. In the past, the ability to make data-driven decisions was re [...]

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Keys to Successful Online Reputation Management

Growing your business starts with mastering your customer’s experience to understand the complete path to purchase. It is critically important to communicate [...]

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Email Marketing: Choosing the Right Platform for Your Business

Email marketing continues to be a fundamental digital marketing channel. It allows you to build your brand, sell your products and services, and maintain a rela [...]

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5 SEO Tips for Optimizing your Content and Website

Let's cut to the chase — an optimized website earns more traffic. Proper SEO makes your website more visible, which means more traffic and more opportunities [...]

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What is SEO and Why Does it Matter?

SEO aims to drive more relevant traffic, leads, sales, and revenue for a business. Implementing proper SEO tactics into your digital marketing strategy is the m [...]

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New Path Unveils New Look

While we are excited to unveil our new look, we are even more excited to unpack what it represents – a proactive and thoughtful evolution of our business that [...]

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How To Choose Your Digital Advertising Agency

Your brand’s digital presence is a process of development and growth – it doesn’t happen overnight. And, if you’re looking for external help, it doesn� [...]

Data-Driven Decisions People-First Marketing

Quality vs Quantity: Your Social Media Followers

We work to help increase clients’ follower count but, more followers do not automatically equal new business. In social media, quality trumps quantity.

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The Power of the Buyer Persona

First and foremost, let’s all get clear on the definition of a buyer persona: a buyer persona is a representation of your brand’s ideal customer. Think of [...]

AI-Assisted Advertising Data-Driven Decisions

Geofence Mobile Advertising Strategies

Geofenced display advertising is proving to be an effective tactic for digital marketers across multiple industries. The companies that learn to include this [...]

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Your Guide to Digital Maturity

Digital maturity is an actionable alternative to digital transformation that focuses on learning, experimenting, and even failing to achieve greatness over time [...]

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What is Inbound Marketing?

Inbound marketing is a strategy that drives prospective customers to your website at every stage of the buyer’s journey. By creating informative and tailored [...]

AI-Assisted Advertising AI-Assisted Advertising

Digital Media Buying

As digital and mobile devices occupy more and more of consumers’ lives, digital media buying stands directly in the marketing spotlight. Simply put, digital m [...]

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Programmatic Media Buying

As machine learning and artificial intelligence technology continues to advance, programmatic media buying is an essential key to automated marketing. It give [...]

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5 Steps to Inbound Marketing

Inbound marketing is all about creating helpful and relevant content for each stage of the buyer’s journey. It is not enough to simply create the content, pub [...]

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How to Assess Your Digital Maturity

Technology is just half of the equation; digital maturity is about how your organization uses that technology. It is a constant process of improvement, which is [...]

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3 Roadblocks to Digital Maturity

Like most strategies that save time and money, digital maturity requires an investment of resources; New Path can help guide you safely around the following roa [...]

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5 Steps to Enable Digital Maturity

You can make digital maturity a reality with a strong, consistent vision. Follow these 5 steps to embrace digital maturity at your own organization:

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Ribbon Cutting Celebration

Our new offices are located at 113 Gatewood Avenue in High Point. If you're in the neighborhood, stop by and say hello!