Insights

People-First Marketing
People-First Marketing
Acquisition Marketing: Attract New Customers and Scale Your Business
Attracting and acquiring new customers requires thorough planning and execution. This blog will show you how Acquisition Marketing can help your business scale [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Geofencing Advertising: A Strategy for Physical Location Ads
Geofencing advertising is a digital marketing strategy that uses location-based marketing technology to create a virtual boundary around a physical location, su [...]
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Tech-Forward Development
Tech-Forward Development
Live Chat or Chatbot: Which is Best for Your Business
As customer service becomes more and more important in today's business world, companies are looking for ways to streamline their processes and improve customer [...]
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People-First Marketing
Tech-Forward Development
Hyperlocal Social Media Marketing: Connecting with Community
Hyperlocal social media marketing is a targeted marketing strategy. It focuses on promoting a business's product or services to an audience in a localized geogr [...]
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Data-Driven Decisions
Tech-Forward Development
Data Lake or Data Warehouse? Which Should Marketers Choose and Why Does It Matter?
The decentralization of data sounds simple in its purest form and is truly understood by the industry. However, this straightforward term is the cause of many o [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Colleges Must Adapt to Facebook’s New Teen Ad Targeting Changes or Lose Reach
Last week, Facebook changed its advertising policies for teens, which has significant implications for colleges and universities that use Facebook and Instagram [...]
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Data-Driven Decisions
Tech-Forward Development
5 Benefits of Server-Side Tagging
Implementing server-side tagging (SST) can provide many performance improvements for businesses and their marketing and advertising teams, from improved page-lo [...]
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Case Studies
Tech-Forward Development
Managed Data Warehousing Leads to 96% Increase in Direct Sales Prospects
A Medicare Advantage provider faced a major challenge in enrolling members within a limited time frame of only 54 days. With a short window to attract and retai [...]
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AI-Assisted Advertising
Data-Driven Decisions
Data Warehousing: The Secret to Business Intelligence
Data warehousing is a critical component of any organization's data management strategy, whether for general business data analysis or for optimizing multi-chan [...]
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Data-Driven Decisions
Tech-Forward Development
Master Your Data: How Server-Side Tagging Can Improve Your Business Insights
Server-side tagging is a powerful tool that addresses a new problem — cookie blocking — and comes with several other benefits to data collection and privacy [...]
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Data-Driven Decisions
Data-Driven Decisions
How to Build an Effective Digital Marketing Budget for 2023
How much should you spend on your digital marketing budget? It’s an age-old question for companies big and small.
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Data-Driven Decisions
People-First Marketing
How to Set Marketing Goals to Align With Your Business Goals
Metrics, benchmarks, and data insights are vital to creating a marketing plan for any business. However, you must keep the overall business objectives in mind [...]
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AI-Assisted Advertising
Data-Driven Decisions
OTT Advertising Ad Spend: Deep Dive
Increased popularity in streaming content and OTT advertising has leveled the playing field for SMBs to compete with enterprises in the television advertising s [...]
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Case Studies
People-First Marketing
How We Increased a Landing Page Conversion Rate by 78%
A conversion rate is the percentage of a landing page's users that take the desired action on that page. It's also an excellent way to measure the effectiveness [...]
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Data-Driven Decisions
Tech-Forward Development
GA4 vs Universal Analytics: What’s the Difference & How to Migrate Your Historical Data
Google Analytics 4 (GA4) is the most recent version of Google Analytics, the widely used tracking software. GA4 is becoming the default analytics system for Goo [...]
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Data-Driven Decisions
Data-Driven Decisions
The 6 Most Important Digital Marketing KPIs (and How to Track Them)
Digital marketing KPIs or Key Performance Indicators are tracking metrics that let you measure the success of your marketing campaigns. In today’s ever-changi [...]
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Case Studies
Data-Driven Decisions
Digital Advertising Leads to 26% Growth in Law Firm Caseload
With competition for clients fierce among North Carolina law firms, our client's investments in traditional marketing had reached peak performance and, as a res [...]
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People-First Marketing
Tech-Forward Development
How to Optimize Your YouTube Channel for Greater Visibility
Want to get more out of your YouTube channel? Learn how to optimize your channel for better search engine visibility; we cover it all from keyword research to v [...]
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Data-Driven Decisions
Tech-Forward Development
How a Legal Firm Saved More Than $89,000 in Ad Click Fraud.
Click fraud happens when any person or computer program repeatedly clicks on a pay-per-click (PPC) ad to generate fraudulent charges to the advertiser.
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Agency News
Agency News
Employee Spotlight: Rakesh Siliveru
SEO strategy is an important component of our ida™ website philosophy. Rakesh is the behind-the-scenes technical specialist that creates and executes the SEO [...]
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Agency News
Agency News
New Path Recommends: Business and Marketing Must-Reads
We believe that learning is essential to growth and challenging the status quo in business. Creating change means thinking big and eagerly seeking new ideas. Ne [...]
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Agency News
Agency News
Employee Spotlight: Kelly Paul
Meet Kelly Paul, our Vice President of Marketing Operations. She manages the New Path Team in our day-to-day operations to ensure our clients are taken care of [...]
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Agency News
Agency News
Employee Spotlight: Devvkanth Musunuru
Want to know the influential force behind the data-driven recommendations we give to clients? Meet Devvkanth, our superstar Analytics Project Developer!
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AI-Assisted Advertising
Tech-Forward Development
7 OTT Advertising Trends to Watch in 2023
As more people switch to streaming content, marketers notice and invest in OTT advertising. This article will look at seven of the most significant OTT adverti [...]
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People-First Marketing
People-First Marketing
In-House Marketing vs. Agency: Which One Should You Hire?

Agency News
Agency News
Employee Spotlight: Chris Whitesell
Our leader and the reason New Path even exists! Back in 2015, he established New Path Digital to help other businesses. Here are a few fun facts about him:
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AI-Assisted Advertising
Tech-Forward Development
How-To Guide: Measuring Success With OTT Advertising Metrics
Streaming platforms provide incredible benefits, including real-time reporting and hyper-targeting capabilities. Increased technology and intelligence add compl [...]
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People-First Marketing
People-First Marketing
How to Respond to Positive and Negative Reviews in 5 Easy Steps
How do you respond to positive reviews online? How and when should you respond to negative online reviews? Should you respond to all online reviews?
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Agency News
Agency News
Employee Spotlight: Elizabeth Yocum
Account executive, Human Resources, Accounts Payable, Team Mom - you name it and it's part of what Elizabeth Yocum brings to the New Path Team each and everyday [...]
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People-First Marketing
Tech-Forward Development
Three Critical CRM Success Factors You Should Know
Making your CRM work for you is not always an easy task. Here are three critical CRM success factors you should be using to get the most out of your CRM.
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People-First Marketing
People-First Marketing
A Quick Guide to Creating Your Effective Personalization Strategy
An effective personalization strategy doesn’t just mean greeting somebody through email by name. It may have been disruptive fifteen years ago, but the modern [...]
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People-First Marketing
Tech-Forward Development
Benefits of Using a CRM to Power Your Marketing Strategy
Data on its own is useless. For data to be effective, it needs to be collected, stored, and harnessed in such a way it becomes valuable with minimal maintenance [...]
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Tech-Forward Development
Tech-Forward Development
Breaking Down Silos to Improve Your Revenue
Historically, most organizations separate their Marketing, Sales, and Customer Success departments as per the diagram above. But as you can see, this often lead [...]
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People-First Marketing
Tech-Forward Development
Build a Revenue Model with HubSpot CRM: A How-To Guide
By knowing exactly where, when, and how customer handovers will occur and intersect as the prospect moves through your sales cycle, you can reduce friction, spe [...]
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Tech-Forward Development
Tech-Forward Development
7 Common RevOps Challenges and FAQs
RevOps is a powerful way to drive more revenue through your business, but as a relatively new operational concept, there are a few potential RevOps challenges y [...]
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Tech-Forward Development
Tech-Forward Development
What is RevOps?
RevOps is a framework to connect your technology, processes, and strategy and create a frictionless revenue-generating machine while delighting your customer at [...]
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Data-Driven Decisions
Tech-Forward Development
Preparing for a Cookieless Future Part 2: Google Topics API
Google Topics API is a new system for interest-based advertising that aligns with the Privacy Sandbox initiative. This is a collection of technologies that prot [...]
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People-First Marketing
People-First Marketing
Best Super Bowl Ads 2022: New Path Hot Takes
As a team focused on marketing and advertising, we were more excited for February 13th to roll around for the commercials than the “Big Game.”
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Agency News
Agency News
Employee Spotlight: Caitlyn Banks
Content is critical to every inbound marketing strategy and our digital content manager, Caitlyn Banks, is the one who makes it happen for our clients at New Pa [...]
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AI-Assisted Advertising
Data-Driven Decisions
8 Creative Best Practices for OTT Advertising
When investing in OTT, it's critical that your ads be the greatest they can be - here are some best practices to keep in mind when creating your latest OTT ad.
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Data-Driven Decisions
People-First Marketing
How to Create High-Quality Content for Inbound Marketing
Having an inbound mindset is great, but a key component of a great inbound strategy is outstanding content. If you're in a content creation rut, here are our ti [...]
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Agency News
Agency News
Employee Spotlight: Emily Phillips
Project management is both a skill and an art form. Emily is our master of all things deadlines and scheduling here at New Path. Check out these fun facts about [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Types of OTT Advertising: Which is Right for Your Business?
The rapid rise in streaming services and viewership is changing how brands advertise to potential customers.
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AI-Assisted Advertising
AI-Assisted Advertising
OTT Advertising: Everything You Need To Know
Television viewing habits have changed a lot over the past decade as cable television providers have slowly been losing subscribers to internet-based streaming [...]
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Agency News
AI-Assisted Advertising
Paid Search Advertising (PPC):
Why You Need It
Connect with your prospects at the exact moment they are looking for your product or service with a paid search campaign.
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Agency News
Agency News
Paid Search Advertising (PPC): How it Works
In today's ever-expanding digital marketing world, there are a plethora of options to reach potential customers. But if you're looking for the most cost-effecti [...]
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AI-Assisted Advertising
AI-Assisted Advertising
5 Ways to Prepare for a Cookieless Future
While Apple and Google’s elimination of third-party cookies has given marketers, ad tech firms, and developers angst, it’s been evident for years that cooki [...]
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AI-Assisted Advertising
Data-Driven Decisions
Third-Party Cookies Crumb to an End
For years, brands have been using cookies to track website visitors, collect data that helps target ads to the right audience, and improve the user experience.
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Data-Driven Decisions
Data-Driven Decisions
Why Digital Marketing Analytics Matter to Your Business
Effective marketing and advertising have always been fueled by a strategic mix of art and science. In the past, the ability to make data-driven decisions was re [...]
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People-First Marketing
People-First Marketing
Keys to Successful Online Reputation Management
Growing your business starts with mastering your customer’s experience to understand the complete path to purchase. It is critically important to communicate [...]
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People-First Marketing
Tech-Forward Development
Email Marketing: Choosing the Right Platform for Your Business
Email marketing continues to be a fundamental digital marketing channel. It allows you to build your brand, sell your products and services, and maintain a rela [...]
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AI-Assisted Advertising
People-First Marketing
5 SEO Tips for Optimizing your Content and Website
Let's cut to the chase — an optimized website earns more traffic. Proper SEO makes your website more visible, which means more traffic and more opportunities [...]
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AI-Assisted Advertising
People-First Marketing
What is SEO and Why Does it Matter?
SEO aims to drive more relevant traffic, leads, sales, and revenue for a business. Implementing proper SEO tactics into your digital marketing strategy is the m [...]
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Agency News
Agency News
New Path Unveils New Look
While we are excited to unveil our new look, we are even more excited to unpack what it represents – a proactive and thoughtful evolution of our business that [...]
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Agency News
Tech-Forward Development
How to Choose a Digital Marketing Agency
Your brand’s digital presence is a process of development and growth – it doesn’t happen overnight. And, if you’re looking for external help, it doesn [...]
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Data-Driven Decisions
People-First Marketing
Quality vs Quantity: Your Social Media Followers
We work to help increase clients’ social media follower count but, more followers do not automatically equal new business. In social media, quality trumps qua [...]
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Data-Driven Decisions
People-First Marketing
The Power of the Buyer Persona
A buyer persona is a representation of your brand’s ideal customer (for nonprofits this may be called a client or donor persona). Think of it as an in-depth c [...]
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AI-Assisted Advertising
Data-Driven Decisions
Geofence Mobile Advertising Strategies Work
Geofenced display advertising is proving to be an effective tactic for digital marketers across multiple industries. The companies that learn to include this [...]
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Agency News
Tech-Forward Development
Your Guide to Digital Maturity
Digital maturity is an actionable alternative to digital transformation that focuses on learning, experimenting, and even failing to achieve greatness over time [...]
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People-First Marketing
People-First Marketing
What is Inbound Marketing?
Inbound marketing is a strategy that drives prospective customers to your website at every stage of the buyer’s journey. By creating informative and tailored [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Digital Media Buying
As digital and mobile devices occupy more and more of consumers’ lives, digital media buying stands directly in the marketing spotlight. Simply put, digital m [...]
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AI-Assisted Advertising
AI-Assisted Advertising
Programmatic Media Buying
As machine learning and artificial intelligence technology continues to advance, programmatic media buying is an essential key
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People-First Marketing
People-First Marketing
5 Steps to Inbound Marketing
Inbound marketing is all about creating helpful and relevant content for each stage of the buyer’s journey. It is not enough to simply create the content, pub [...]
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Agency News
Tech-Forward Development
How to Assess Your Digital Maturity
Technology is just half of the equation; digital maturity is about how your organization uses that technology. It is a constant process of improvement, which is [...]
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Agency News
Tech-Forward Development
3 Roadblocks to Digital Maturity
Like most strategies that save time and money, digital maturity requires an investment of resources; New Path can help guide you safely around the following roa [...]
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Agency News
Tech-Forward Development
5 Steps to Enable Digital Maturity
You can make digital maturity a reality with a strong, consistent vision. Follow these 5 steps to embrace digital maturity at your own organization:
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Agency News
Agency News
Ribbon Cutting Celebration
Our new offices are located at 113 Gatewood Avenue in High Point. If you're in the neighborhood, stop by and say hello!
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