Insights

Data-Driven Decisions Data-Driven Decisions

Best Practices of Marketing Data Warehouses

Unlocking the potential of marketing data is like embarking on a thrilling treasure hunt, where buried within the vast expanse of customer insights and campaign [...]
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AI-Assisted Advertising Case Studies

Conversion Rate Optimization Increases University Lead Generation by 75%

In today's highly competitive digital landscape, colleges and universities are seeking innovative strategies to generate quality leads and attract prospective s [...]
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Data-Driven Decisions Tech-Forward Development

5 Questions CMOs Should Ask Their Team about Server-Side Tagging

Server-side tagging is an increasingly popular approach to improving effective data collection and accurate analytics. Marketers can unlock numerous benefits by [...]
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People-First Marketing People-First Marketing

How Digital Creators are Changing the Face of Marketing

Marketing has come a long way from traditional tactics such as print ads and billboards. With the rise of social media, digital marketing has become an essentia [...]
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People-First Marketing People-First Marketing

What Does a TikTok Ban Mean for Marketing to Teens?

The recent bans of the TikTok app on government devices at the federal level and across several states, in addition to Montana banning TikTok from doing busines [...]
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AI-Assisted Advertising AI-Assisted Advertising

Mastering the Art of YouTube Advertising Campaigns

YouTube is the world's largest video-sharing platform with over 2 billion monthly active users. With such a massive audience, it's no wonder that YouTube advert [...]
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People-First Marketing People-First Marketing

How to Ask Clients for Google Reviews

Online reviews from customers are an essential part of any business's online presence. Google reviews, in particular, are crucial in today's digital world. They [...]
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AI-Assisted Advertising Data-Driven Decisions

OTT Campaign Planning: Tips and Best Practices

Over-the-top (OTT) advertising has seen tremendous growth in modern advertising as more consumers opt to stream video content online instead of consuming tradit [...]
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Data-Driven Decisions Data-Driven Decisions

Master Facebook Ads Benchmarks for Better Marketing Results

Mastering Facebook Ads benchmarks is an essential strategy to improve marketing performance. With Facebook's expansive user base and range of targeting possibil [...]
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AI-Assisted Advertising People-First Marketing

Ultimate Guide to Search Engine Optimization: Understanding SEO

Learning the basics of Search Engine Optimization (SEO) can seem daunting, but mastering it can help give your website a competitive edge online.
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AI-Assisted Advertising Data-Driven Decisions

Leverage Analytics to Maximize Your Social Media Advertising

Do you want to ensure that your social media advertising campaigns are truly effective and worthwhile? If so, leveraging analytics on your social media platform [...]
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Data-Driven Decisions People-First Marketing

Maximize Your Law Firm’s Reach with Legal Directories

Legal directories are a great way for lawyers and law firms to expand their reach, build visibility, and attract new clients as part of their law firm marketing [...]
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People-First Marketing People-First Marketing

What are Digital Advertising Agencies and What do they do?

It's becoming increasingly important for businesses to have a strong online presence in order to reach their target audiences and stay competitive.
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AI-Assisted Advertising AI-Assisted Advertising

The Top 10 Benefits of YouTube Advertising

YouTube is the second most popular website in the world, with over 2 billion active users every month. This means there is a huge potential audience for busines [...]
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Tech-Forward Development Tech-Forward Development

Website Audits in 2023: Types, Importance, and Benefits

As marketers, we are constantly striving to make our websites more effective and efficient. With the ever-changing world of technology, we must understand how b [...]
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Data-Driven Decisions Data-Driven Decisions

Reasons Why Growing Businesses Need a Marketing Data Warehouse

Marketing Data Warehouses are centralized repositories that store all marketing-related data for a business. It is usually a large data storage warehouse that c [...]
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AI-Assisted Advertising AI-Assisted Advertising

Improve Your Marketing with Google Ads Callout Extensions

Google Ads Callout Extensions provide additional information about a product or service in a Google search ad. Callout extensions can be used to highlight uniqu [...]
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AI-Assisted Advertising AI-Assisted Advertising

Top AI Marketing Tools to Grow Your Business in 2023

Artificial Intelligence (AI) is rapidly changing the marketing landscape, revolutionizing how businesses reach customers.
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Tech-Forward Development Tech-Forward Development

Improve Website Security with Server-Side Tagging

Website security is critical for organizations that collect and process user data. One common approach to website analytics and tag management is client-side ta [...]
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People-First Marketing People-First Marketing

Google My Business: Your Ultimate Guide

Google My Business (GMB) is a free tool from Google that enables businesses to create and manage their online presence across Google. Whether you own a brick-an [...]
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Data-Driven Decisions Tech-Forward Development

7 Questions CMOs Should Ask Their Teams About Data Strategy

As a Chief Marketing Officer (CMO), you know that business intelligence (BI) is critical for making informed marketing decisions. A robust data strategy that in [...]
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Data-Driven Decisions People-First Marketing

How to Grow Your Law Firm’s Caseload with Digital Marketing

Digital marketing helps law firms reach a larger audience than they could through traditional methods. Additionally, with the highly-specific targeting options [...]
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People-First Marketing People-First Marketing

Acquisition Marketing: Attract New Customers and Scale Your Business

Attracting and acquiring new customers requires thorough planning and execution. This blog will show you how Acquisition Marketing can help your business scale [...]
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AI-Assisted Advertising AI-Assisted Advertising

Geofencing Advertising: A Strategy for Physical Location Ads

Geofencing advertising is a digital marketing strategy that uses location-based marketing technology to create a virtual boundary around a physical location, su [...]
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Tech-Forward Development Tech-Forward Development

Live Chat or Chatbot: Which is Best for Your Business

As customer service becomes more and more important in today's business world, companies are looking for ways to streamline their processes and improve customer [...]
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People-First Marketing Tech-Forward Development

Hyperlocal Social Media Marketing: Connecting with Community

Hyperlocal social media marketing is a targeted marketing strategy. It focuses on promoting a business's product or services to an audience in a localized geogr [...]
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Data-Driven Decisions Tech-Forward Development

Data Lake or Data Warehouse? Which Should Marketers Choose and Why Does It Matter? 

The decentralization of data sounds simple in its purest form and is truly understood by the industry. However, this straightforward term is the cause of many o [...]
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AI-Assisted Advertising AI-Assisted Advertising

Colleges Must Adapt to Facebook’s New Teen Ad Targeting Changes or Lose Reach

Last week, Facebook changed its advertising policies for teens, which has significant implications for colleges and universities that use Facebook and Instagram [...]
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Data-Driven Decisions Tech-Forward Development

5 Benefits of Server-Side Tagging

Implementing server-side tagging (SST) can provide many performance improvements for businesses and their marketing and advertising teams, from improved page-lo [...]
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Case Studies Tech-Forward Development

Managed Data Warehousing Leads to 96% Increase in Direct Sales Prospects

A Medicare Advantage provider faced a major challenge in enrolling members within a limited time frame of only 54 days. With a short window to attract and retai [...]
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AI-Assisted Advertising Data-Driven Decisions

Data Warehousing: The Secret to Business Intelligence

Data warehousing is a critical component of any organization's data management strategy, whether for general business data analysis or for optimizing multi-chan [...]
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Data-Driven Decisions Tech-Forward Development

Master Your Data: How Server-Side Tagging Can Improve Your Business Insights

Server-side tagging is a powerful tool that addresses a new problem — cookie blocking — and comes with several other benefits to data collection and privacy [...]
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Data-Driven Decisions Data-Driven Decisions

How to Build an Effective Digital Marketing Budget for 2023

How much should you spend on your digital marketing budget? It’s an age-old question for companies big and small.
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Data-Driven Decisions People-First Marketing

How to Set Marketing Goals to Align With Your Business Goals

Metrics, benchmarks, and data insights  are vital to creating a marketing plan for any business. However, you must keep the overall business objectives in mind [...]
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AI-Assisted Advertising Data-Driven Decisions

OTT Advertising Ad Spend: Deep Dive

Increased popularity in streaming content and OTT advertising has leveled the playing field for SMBs to compete with enterprises in the television advertising s [...]
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Case Studies People-First Marketing

How We Increased a Landing Page Conversion Rate by 78%

A conversion rate is the percentage of a landing page's users that take the desired action on that page. It's also an excellent way to measure the effectiveness [...]
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Data-Driven Decisions Tech-Forward Development

GA4 vs Universal Analytics: What’s the Difference & How to Migrate Your Historical Data

Google Analytics 4 (GA4) is the most recent version of Google Analytics, the widely used tracking software. GA4 is becoming the default analytics system for Goo [...]
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Data-Driven Decisions Data-Driven Decisions

The 6 Most Important Digital Marketing KPIs (and How to Track Them)

Digital marketing KPIs or Key Performance Indicators are tracking metrics that let you measure the success of your marketing campaigns. In today’s ever-changi [...]
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Case Studies Data-Driven Decisions

Digital Advertising Leads to 26% Growth in Law Firm Caseload

With competition for clients fierce among North Carolina law firms, our client's investments in traditional marketing had reached peak performance and, as a res [...]
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People-First Marketing Tech-Forward Development

How to Optimize Your YouTube Channel for Greater Visibility

Want to get more out of your YouTube channel? Learn how to optimize your channel for better search engine visibility; we cover it all from keyword research to v [...]
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Data-Driven Decisions Tech-Forward Development

How a Legal Firm Saved More Than $89,000 in Ad Click Fraud. 

Click fraud happens when any person or computer program repeatedly clicks on a pay-per-click (PPC) ad to generate fraudulent charges to the advertiser.
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Agency News Agency News

Employee Spotlight: Rakesh Siliveru

SEO strategy is an important component of our ida™ website philosophy. Rakesh is the behind-the-scenes technical specialist that creates and executes the SEO [...]
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Agency News Agency News

New Path Recommends: Business and Marketing Must-Reads

We believe that learning is essential to growth and challenging the status quo in business. Creating change means thinking big and eagerly seeking new ideas. Ne [...]
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Agency News Agency News

Employee Spotlight: Kelly Paul

Meet Kelly Paul, our Vice President of Marketing Operations. She manages the New Path Team in our day-to-day operations to ensure our clients are taken care of [...]
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Employee Spotlight: Devvkanth Musunuru

Want to know the influential force behind the data-driven recommendations we give to clients? Meet Devvkanth, our superstar Analytics Project Developer!
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AI-Assisted Advertising Tech-Forward Development

7 OTT Advertising Trends to Watch in 2023

As more people switch to streaming content, marketers notice and invest in OTT advertising. This article will look at seven of the most significant OTT adverti [...]
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People-First Marketing People-First Marketing

In-House Marketing vs. Agency: Which One Should You Hire?

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Agency News Agency News

Employee Spotlight: Chris Whitesell

Our leader and the reason New Path even exists! Back in 2015, he established New Path Digital to help other businesses. Here are a few fun facts about him:
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AI-Assisted Advertising Tech-Forward Development

How-To Guide: Measuring Success With OTT Advertising Metrics

Streaming platforms provide incredible benefits, including real-time reporting and hyper-targeting capabilities. Increased technology and intelligence add compl [...]
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People-First Marketing People-First Marketing

How to Respond to Positive and Negative Reviews in 5 Easy Steps

How do you respond to positive reviews online? How and when should you respond to negative online reviews? Should you respond to all online reviews?
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Agency News Agency News

Employee Spotlight: Elizabeth Yocum

Account executive, Human Resources, Accounts Payable, Team Mom - you name it and it's part of what Elizabeth Yocum brings to the New Path Team each and everyday [...]
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People-First Marketing Tech-Forward Development

Three Critical CRM Success Factors You Should Know

Making your CRM work for you is not always an easy task. Here are three critical CRM success factors you should be using to get the most out of your CRM.
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People-First Marketing People-First Marketing

A Quick Guide to Creating Your Effective Personalization Strategy

An effective personalization strategy doesn’t just mean greeting somebody through email by name. It may have been disruptive fifteen years ago, but the modern [...]
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People-First Marketing Tech-Forward Development

Benefits of Using a CRM to Power Your Marketing Strategy

Data on its own is useless. For data to be effective, it needs to be collected, stored, and harnessed in such a way it becomes valuable with minimal maintenance [...]
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Tech-Forward Development Tech-Forward Development

Breaking Down Silos to Improve Your Revenue

Historically, most organizations separate their Marketing, Sales, and Customer Success departments as per the diagram above. But as you can see, this often lead [...]
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People-First Marketing Tech-Forward Development

Build a Revenue Model with HubSpot CRM: A How-To Guide

By knowing exactly where, when, and how customer handovers will occur and intersect as the prospect moves through your sales cycle, you can reduce friction, spe [...]
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Tech-Forward Development Tech-Forward Development

7 Common RevOps Challenges and FAQs

RevOps is a powerful way to drive more revenue through your business, but as a relatively new operational concept, there are a few potential RevOps challenges y [...]
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Tech-Forward Development Tech-Forward Development

What is RevOps?

RevOps is a framework to connect your technology, processes, and strategy and create a frictionless revenue-generating machine while delighting your customer at [...]
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Data-Driven Decisions Tech-Forward Development

Preparing for a Cookieless Future Part 2: Google Topics API

Google Topics API is a new system for interest-based advertising that aligns with the Privacy Sandbox initiative. This is a collection of technologies that prot [...]
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People-First Marketing People-First Marketing

Best Super Bowl Ads 2022: New Path Hot Takes

As a team focused on marketing and advertising, we were more excited for February 13th to roll around for the commercials than the “Big Game.”
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Agency News Agency News

Employee Spotlight: Caitlyn Banks

Content is critical to every inbound marketing strategy and our digital content manager, Caitlyn Banks, is the one who makes it happen for our clients at New Pa [...]
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AI-Assisted Advertising Data-Driven Decisions

8 Creative Best Practices for OTT Advertising

When investing in OTT, it's critical that your ads be the greatest they can be - here are some best practices to keep in mind when creating your latest OTT ad.
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Data-Driven Decisions People-First Marketing

How to Create High-Quality Content for Inbound Marketing

Having an inbound mindset is great, but a key component of a great inbound strategy is outstanding content. If you're in a content creation rut, here are our ti [...]
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Agency News Agency News

Employee Spotlight: Emily Phillips

Project management is both a skill and an art form. Emily is our master of all things deadlines and scheduling here at New Path. Check out these fun facts about [...]
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AI-Assisted Advertising AI-Assisted Advertising

Types of OTT Advertising: Which is Right for Your Business?

The rapid rise in streaming services and viewership is changing how brands advertise to potential customers.
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AI-Assisted Advertising AI-Assisted Advertising

OTT Advertising: Everything You Need To Know

Television viewing habits have changed a lot over the past decade as cable television providers have slowly been losing subscribers to internet-based streaming [...]
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Agency News AI-Assisted Advertising

Paid Search Advertising (PPC):
Why You Need It

Connect with your prospects at the exact moment they are looking for your product or service with a paid search campaign.
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Agency News Agency News

Paid Search Advertising (PPC): How it Works

In today's ever-expanding digital marketing world, there are a plethora of options to reach potential customers. But if you're looking for the most cost-effecti [...]
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AI-Assisted Advertising AI-Assisted Advertising

5 Ways to Prepare for a Cookieless Future

While Apple and Google’s elimination of third-party cookies has given marketers, ad tech firms, and developers angst, it’s been evident for years that cooki [...]
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AI-Assisted Advertising Data-Driven Decisions

Third-Party Cookies Crumb to an End

For years, brands have been using cookies to track website visitors, collect data that helps target ads to the right audience, and improve the user experience.
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Data-Driven Decisions Data-Driven Decisions

Why Digital Marketing Analytics Matter to Your Business

Effective marketing and advertising have always been fueled by a strategic mix of art and science. In the past, the ability to make data-driven decisions was re [...]
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People-First Marketing People-First Marketing

Keys to Successful Online Reputation Management

Growing your business starts with mastering your customer’s experience to understand the complete path to purchase. It is critically important to communicate [...]
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People-First Marketing Tech-Forward Development

Email Marketing: Choosing the Right Platform for Your Business

Email marketing continues to be a fundamental digital marketing channel. It allows you to build your brand, sell your products and services, and maintain a rela [...]
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AI-Assisted Advertising People-First Marketing

5 SEO Tips for Optimizing your Content and Website

Let's cut to the chase — an optimized website earns more traffic. Proper SEO makes your website more visible, which means more traffic and more opportunities [...]
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AI-Assisted Advertising People-First Marketing

What is SEO and Why Does it Matter?

SEO aims to drive more relevant traffic, leads, sales, and revenue for a business. Implementing proper SEO tactics into your digital marketing strategy is the m [...]
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Agency News Agency News

New Path Unveils New Look

While we are excited to unveil our new look, we are even more excited to unpack what it represents – a proactive and thoughtful evolution of our business that [...]
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Agency News Tech-Forward Development

How to Choose a Digital Marketing Agency

Your brand’s digital presence is a process of development and growth – it doesn’t happen overnight. And, if you’re looking for external help, it doesn [...]
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Data-Driven Decisions People-First Marketing

Quality vs Quantity: Your Social Media Followers

We work to help increase clients’ social media follower count but, more followers do not automatically equal new business. In social media, quality trumps qua [...]
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Data-Driven Decisions People-First Marketing

The Power of the Buyer Persona

The power of a buyer persona lies in its ability to help businesses understand their target audience on a deeper level and create more targeted and effective ma [...]
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AI-Assisted Advertising Data-Driven Decisions

Geofence Mobile Advertising Strategies Work

Geofenced display advertising is proving to be an effective tactic for digital marketers across multiple industries.  The companies that learn to include this [...]
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Agency News Tech-Forward Development

Your Guide to Digital Maturity

Digital maturity is an actionable alternative to digital transformation that focuses on learning, experimenting, and even failing to achieve greatness over time [...]
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People-First Marketing People-First Marketing

What is Inbound Marketing?

Inbound marketing is a strategy that drives prospective customers to your website at every stage of the buyer’s journey. By creating informative and tailored [...]
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AI-Assisted Advertising AI-Assisted Advertising

A Beginner’s Guide to Digital Media Buying

Digital media buying is the process of purchasing digital advertising. This includes buying ad space or inventory from publishers or ad networks. The goal is to [...]
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AI-Assisted Advertising AI-Assisted Advertising

Programmatic Media Buying

As machine learning and artificial intelligence technology continues to advance,  programmatic media buying is an essential key
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People-First Marketing People-First Marketing

5 Steps to Inbound Marketing

If you're looking to attract high-quality leads and grow your business, inbound marketing can be a highly effective strategy. Inbound marketing is all about cre [...]
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Agency News Tech-Forward Development

How to Assess Your Digital Maturity

Technology is just half of the equation; digital maturity is about how your organization uses that technology. It is a constant process of improvement, which is [...]
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Agency News Tech-Forward Development

3 Roadblocks to Digital Maturity

Like most strategies that save time and money, digital maturity requires an investment of resources; New Path can help guide you safely around the following roa [...]
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Agency News Tech-Forward Development

5 Steps to Enable Digital Maturity

You can make digital maturity a reality with a strong, consistent vision. Follow these 5 steps to embrace digital maturity at your own organization:
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Ribbon Cutting Celebration

Our new offices are located at 113 Gatewood Avenue in High Point. If you're in the neighborhood, stop by and say hello!
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