How to Ask Clients for Google Reviews

Online reviews from customers are an essential part of any business’s online presence. Google reviews, in particular, are crucial in today’s digital world. They not only help businesses to stand out in search engine results but also provide potential customers with credible and unbiased feedback from other customers.

But how do businesses get more Google reviews? Asking for reviews can be a delicate process and require a tactful approach. In this blog, we’ll discuss how to ask clients for Google reviews and provide strategies to help businesses increase their online presence and reputation.

Google Reviews are Essential for Business

When it comes to online reputation, Google reviews can make or break a business. Here are three reasons why:

Impact on Local Search Rankings

Google is the king of search engines, and businesses that appear higher in local search results are more likely to get clicks, traffic, and conversions. Google’s algorithm takes into account a wide range of factors, including keywords, website content, and customer reviews. According to Moz Local SEO Industry Report, Google Reviews are ranked second in generating local-specific search results. By regularly getting positive reviews, businesses can improve their ranking and increase their visibility in local searches.

Google Reviews Build Trust and Credibility

Consumers rely on reviews to make informed purchasing decisions. In a world where online scams and fake news run rampant, people are naturally skeptical. Positive Google reviews not only provide social proof but also build trust and credibility. A high number of positive reviews can make customers feel more comfortable and confident in their decision to do business with you.

Google Reviews Impact Consumer Buying Decisions

According to BrightLocal’s Consumer Review Survey, 87% of people read online reviews, and only 48% of consumers would consider using a business with fewer than four stars. Positive reviews provide social proof and convince potential customers that they are making a smart decision by choosing your business. In contrast, negative reviews can turn potential customers away. By managing your online reputation, you can influence consumer buying decisions and drive more sales for your business.

Tips on How to Ask Clients for Google Reviews

Now that we know why Google reviews are important, let’s discuss how businesses can go about requesting reviews from clients.

Timing is Everything

The timing of a review request can significantly impact the outcome. You want to ask for a review when your client is most satisfied with your product or service. This is often immediately following a successful transaction before memories face.

Personalization is Key

Personalize your review request by directly addressing the client by name and thanking them for their business. Let them know how much their feedback would mean to you and how valuable their opinion is.

Make the Process Easy

Many customers may be willing to leave a review but may not want to go through a complicated process. Make sure the process is quick and easy for them. Provide them with a direct link to your Google profile and make sure it’s easy to navigate.

Provide Clear Instructions

Not everyone is familiar with the ins and outs of Google reviews. Provide clear instructions on how to leave a review, and if possible, include screenshots to make the process even smoother.

How to Write an Effective Google Review Request

Asking customers to leave a Google review can be intimidating, but it doesn’t have to be. Here are a few tips to help you write an effective request for Google reviews:

Be Specific About What You’re Asking

When asking for a review, be specific about what you’re asking for. Let clients know that you’re looking for a Google review and provide a direct link to your Google profile. This helps ensure that your clients leave the review you’re hoping for.

Show Appreciation for their Business

Show your clients that you appreciate their business and their feedback. Thank them for their time and remind them that their opinion is valuable. Personalize your request by mentioning specific details of your interaction with them.

Use a Friendly, Conversational Tone

An effective review request comes across as a friendly, personal interaction. Use a conversational tone and avoid sounding like a generic, automated message.

Provide a Deadline

Including a deadline for leaving a review can provide an added sense of urgency and encourage clients to follow through. A simple statement such as, “We’d appreciate it if you could leave a review within the next week.” can go a long way.

Using Automated Email Templates Strategically

Businesses can be strategic in using automated email templates to collect Google reviews from clients by considering the following:

Segmenting Clients

To maximize the effectiveness of automated email templates, businesses can segment their clients based on their purchase habits, demographics, and behavior. By doing this, they can send a review request message that resonates with the client, increasing the chances of receiving a positive review.


Personalize the email and make it seem like a one-on-one conversation to build a strong relationship with the client. You may be able to use personalization tokens in your email platform to avoid sounding like a generic, automated message.


Timing is crucial when sending a request for reviews. Ensure that you send it immediately after the purchase or service delivery when the experience is still fresh in the client’s mind.

Clear Call-To-Action

In addition to providing clear instructions, it’s important to ensure your call-to-action is clear, prominent, and easy to locate.

How to Request Google Reviews in Person

Asking for Google reviews in person can be a powerful way to build rapport with your clients and increase the chances of receiving positive reviews. Here are some helpful tips on how to ask.

Choose the Right Moment

Choose a moment when the client is most satisfied with your service or product, such as immediately after a successful transaction.

Be Sincere

When asking for a Google review, be sincere and genuine. Sincerity will demonstrate you value your client’s opinions and feedback.

Explain the Importance of Google Reviews

Explain to your clients the impact their reviews can have on your business. Share how their review can help you attract new customers.

Offer Guidance

Not everyone is familiar with how to leave a review. Let your client know you will follow up with an email containing clear instructions on how to navigate to the Google review site and leave a review.

Be Appreciative

Once your client has left a review, be sure to thank them for their time and effort. Express your appreciation and gratitude for their support.

Google Reviews are Vital to a Business’s Marketing Strategy

Google reviews play a vital role in a business’s online reputation and overall success. They impact local search rankings, build trust and credibility, and influence consumer buying decisions. Therefore, asking clients for Google reviews is an essential part of any business’s marketing strategy. By following the tips discussed in this article, businesses can make the process of asking for reviews more effective and encourage happy customers to provide feedback.

The benefits of asking clients for reviews are numerous. Positive reviews provide social proof, increase online visibility, and drive more sales. When clients leave reviews, it also gives businesses the opportunity to learn and improve their services to meet and exceed customer expectations.

If you’re not already asking clients for Google reviews, now is the time to start. The benefits of creating a strong online reputation through Google reviews cannot be overstated. Don’t be afraid to reach out to your happy customers and ask them for feedback. The easier you make the process, the more likely your clients will be to leave a review.

Take Control of Your Online Reputation

Online reputation management and monitoring is a core component of New Path Digital’s people-first marketing service pillar. We help clients develop a long-term strategy model that learns, adapts, and builds equity.

Ready to take control of your online reputation? Contact us today or view Our Services to learn more about our offerings.


Blog Last Updated on 5 months by New Path Digital

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