Top 20 AI Marketing Tools to Grow Your Business in 2024

The integration of Artificial Intelligence into marketing tools has emerged as a game-changer, automating processes, saving time, and enhancing the overall quality of campaigns.

AI has become a cornerstone in marketing strategies, offering unparalleled efficiency and effectiveness. The marriage of AI and marketing has birthed tools that not only automate mundane tasks but also elevate the creativity and impact of campaigns. 

What is an AI Marketing Tool?

AI marketing tools are software or platforms that use artificial intelligence technology to help create automated decisions. These decisions are based on collected and analyzed data, making predicting customer behaviors easier.

AI tools can collect massive amounts of data across marketing channels like social media and email. These tools save businesses time and money so organizations can use staff on other crucial projects. They also help businesses optimize campaigns, increase engagement, and drive sales.

Let’s explore some of the most powerful AI marketing tools reshaping the landscape.

Top AI Marketing Tools

1. HubSpot

The all-in-one marketing platform is complemented by AI capabilities, making it a comprehensive solution for businesses of all sizes. The platform uses AI to automate marketing workflows, personalize content recommendations, and analyze user behavior to optimize campaigns. From lead generation to customer relationship management, HubSpot’s AI tools contribute to a holistic and data-driven approach to marketing strategy.

2. Jasper AI

This stands out as a versatile tool capable of handling various aspects of marketing. Whether it’s copywriting, content creation, or research, Jasper AI has your back. This tool utilizes AI algorithms to generate compelling marketing copy, optimize SEO content, and craft engaging social media posts. The result? A significant reduction in time spent on content creation and an increase in the overall quality of your marketing materials.

How you can use Jasper for your marketing needs:

  • Brainstorm unique marketing ideas
  • Generate social media content
  • Improve readability of long-form content

3. Surfer SEO

Search Engine Optimization is a crucial element in any digital marketing strategy, and Surfer SEO leverages AI to take it to the next level. This AI-powered tool analyzes your content, providing valuable insights and suggestions to optimize it for search engines. By generating detailed SEO reports, Surfer SEO ensures that your content not only reaches your target audience but also ranks high on search engine results pages.

How to use Surfer for your marketing needs:

  • Optimize content for search engines
  • Identify relevant keywords
  • Generate briefs and catchy headlines

4. Sprout Social

Managing social media is a multifaceted task, and Sprout Social simplifies the process with its all-in-one platform. What sets Sprout Social apart is its AI capabilities, which aid in creating, scheduling, and analyzing social media posts. From crafting the perfect tweet to scheduling posts for optimal engagement, Sprout Social becomes your social media marketing ally.

5. Lexica Art

In the visually-driven world of online content, the significance of captivating visuals cannot be overstated. Lexica Art, an AI tool, steps in to generate eye-catching blog thumbnails. This tool ensures that your content is not only well-written but also visually appealing, making it more shareable and engaging for your audience.

6. Content at Scale

Creating and optimizing content for your website can be a time-consuming process. Content at Scale, an AI-powered content generation tool, streamlines this task. By automating the content creation process, it allows you to focus on strategy while ensuring your website remains populated with high-quality, relevant content.

7. Grammarly

Even the most well-thought-out content can fall flat if plagued by grammatical errors. Enter Grammarly, an AI-powered writing assistant. Beyond the basic grammar and spelling checks, Grammarly offers advanced suggestions to enhance the overall quality of your writing, ensuring that your message is clear, concise, and error-free.

How you can use Grammarly for your business:

  • Use it as your proofreading tool
  • Refine copy for tone and clarity
  • Collaborate and edit content as a team

8. Pictory AI

In the era of visual storytelling, Pictory AI takes center stage by converting text into compelling visual content. This AI tool transforms words into images and videos, providing a fresh and engaging way to communicate with your audience. Enhance your website and social media presence with visually appealing content created effortlessly through Pictory AI.

9. Lately

Social media management requires careful planning and execution. Lately simplifies this process with its AI-powered platform. From content creation to scheduling and analysis, Lately becomes your social media management partner. By leveraging AI, it ensures that your social media strategy is not only efficient but also optimized for maximum impact.

10. Otter AI

Transcribing audio content can be a tedious task, but Otter AI revolutionizes this process. As an AI-powered transcription service, Otter AI accurately converts meetings, interviews, and other audio content into text. This not only saves time but also provides a searchable and shareable format for your valuable audio content.

11. Adzooma

Online advertising is a cornerstone of digital marketing, and Adzooma takes the complexity out of managing ads. This AI-powered ad management tool assists in creating, optimizing, and managing online ads. By harnessing the power of AI, Adzooma ensures that your ad campaigns are not only effective but also tailored to your specific business goals.

12. Tidio+

Engaging with customers in real-time is a vital aspect of any business, and Tidio+ facilitates this through its AI-powered chatbot platform. Handling customer support and sales inquiries efficiently, Tidio+ ensures that your business is always responsive and ready to address the needs of your audience.

13. Zapier

This is a task automation powerhouse, simplifying processes across platforms. It acts as a bridge, seamlessly integrating and automating tasks. With automated workflows (Zaps), Zapier handles repetitive tasks, saving time and letting you focus on strategic aspects of your business. It’s the invisible hand keeping your digital operations running smoothly.

14. Hemingway App

Effective communication is key in marketing, and the Hemingway App enhances the clarity of your written content. Named after Ernest Hemingway, this app analyzes text, highlighting complex sentences, common errors, and suggesting improvements. Ensuring your content is concise and easy to understand, the Hemingway App becomes an invaluable tool for content editing, elevating the quality of your written communication.

15. Canva

Visual content is a driving force in the digital landscape, and Canva is a versatile AI-powered platform for graphic design. Whether it’s social media posts, presentations, posters, or infographics, Canva empowers users to create stunning visuals easily. Its user-friendly interface, coupled with AI assistance, allows even those with minimal design skills to produce professional-looking graphics.

16. Copy.ai (Writing Tool)

Another great AI-writing tool, Copy.ai can help you create engaging content for social media, blogs, and emails. Since it requires minimal context, it generates content quickly so you can spend more time on critical work. Including a library of 90+ templates, from script outlines to follow-up emails.

How you can use Copy.ai for your marketing needs:

  • Repurpose content across channels
  • Generate product descriptions
  • Create attention-grabbing subject lines

17. Chatfuel (Chatbot Tool)

A well-designed chatbot can help you build stronger customer relationships. Chatfuel, an AI-powered marketing tool, lets you create a personalized chatbot with drag-and-drop functionalities. Set up pre-made answers to FAQs to handle your customer inquiries quickly and efficiently.

How to use ChatFuel for your marketing needs:

  • Integrate payment options directly in the chat
  • Display relevant offers to increase lead generation
  • Collect lead data for future segmentation

18. Seventh Sense (Content Marketing Tool)

Seventh Sense is an AI-powered email marketing tool that ensures your emails are delivered at the right time. Personalized and flexible, you pick your delivery window, and Seventh Sense schedules the most optimal delivery time.

It’s designed to work with HubSpot and Marketo. As a HubSpot partner, New Path Digital can help you navigate the platform while delivering better engagement and ROI.

How to use Seventh Sense for your marketing needs:

  • Optimize email delivery time
  • Increase email deliverability
  • Change promotions to align with performance

19. INK (SEO Tool)

INK provides 2-for-1 benefits as a co-writing and SEO assistant for content generation. Its patented AI system analyzes your content in real-time and offers suggestions to improve SEO performance. While the AI Co-Writer assists users in writing, editing, and simplifying sentences for readability.

How to use INK for your marketing needs:

  • Identify profitable keywords
  • Create blogs, emails, e-commerce copy, and more
  • Generate optimized images

20. Smartly.io (Social Media Tool)

Smartly.io is an AI-based ad marketing tool that allows businesses to plan, test, and launch multi-channel performance ads on a single platform. It integrates with major platforms such as Facebook, Pinterest, Instagram, and Snapchat so that you can analyze and optimize your data in one place. Additionally, you can launch modular ad tests across multiple channels to see which ads perform best.

How to use Smartly.io for your marketing needs:

  • Integrate 3rd party data and easily connect the dots
  • Incorporate feed-based campaign creation with Automated Ad technologies
  • Swap ads based on language, market messaging, and funnel stage

What are the Benefits of AI Marketing Tools?

AI-powered solutions make it easier for businesses to connect with customers effectively and efficiently.

Three key benefits of AI tools are:

  • Increase Automation by reducing the work needed by automating mundane, repetitive tasks and providing more accurate insights into customer data.
  • Understand Your Target Audience Better with AI tools that help you build detailed customer profiles. Then you can create more meaningful campaigns with higher conversion rates.
  • Streamline Processes using AI-driven marketing tools while reaching more customers.

How Are Businesses Using AI Marketing Tools?

AI tools are automating marketing by providing businesses with powerful insights and analytics. Marketers can analyze vast amounts of data and learn about their customers’ behaviors and preferences in real-time. Ultimately, AI lets you create personalized content that caters to each customer’s interests, such as product recommendations and email campaigns.

Additionally, AI-powered chatbots and virtual assistants provide seamless customer service and support. With the power of AI, businesses can deliver targeted marketing campaigns while leaving customers satisfied and generating more revenue for businesses.

AI-Powered Marketing Is Here

As AI advances, there are even more innovative ways your business can connect and serve your customers. At New Path, we combine informed AI insights and best practices to maximize your advertising spend. Let us help you grow your business and reach your target audience better.

Learn more about New Path Digital’s AI-Assisted Advertising services.

Blog Last Updated on 1 month by New Path Digital

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