Why ‘Request More Info’ is Killing Your Grad School Landing Page

Video Transcript: You’re Doing Most Things Right in Your Grad School Marketing

Three things seem solid, but one is sabotaging you.

1. You’re targeting the right grad school search terms.
2. Your degrees match what people want. That’s great.
3. And your landing page says “Request More Info.”

The Hidden Problem: Friction in Your Call-to-Action

What the Friction? “Request More Info” is vague. More info about what—tuition, course details, the soul-crushing student loans, maybe? I mean, if you want their name and email, you gotta give them something real.

What to Offer Instead: Give a Clear Reason to Click

It could be a syllabus, career stats, anything that is a clear reason to click. Otherwise, they are out—and you, you’re stuck paying for clicks that go nowhere.