The Results You Want. The Team You’ll Trust.

Strategic Marketing

95%

Of Our Clients Stay Past Year One

7.5 Years

Average Client Partnership Span

100%

Google Certified & Data-Obsessed

Why Choose New Path?

Serious Strategy

Serious Strategy

We craft results-oriented plans.

Proactive Partnership

Proactive Partnership

We identify opportunities before they arise.

Data Fueled Growth

Data-Fueled Growth

We make decisions on insights, not hunches.

Streamlined Process

Streamlined Processes

We keep things clear and efficient, maximizing your results.

Fictional Marketing

Frictionless Marketing

We remove marketing roadblocks.

Our Proven Process for Driving Growth

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01
01/01

Discovery

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Listen. Learn More.

We dig into your current marketing and advertising, assess your digital maturity, and identify what’s working and what’s in the way. If success isn’t clearly defined yet, we’ll help you set the bar. This is where clarity begins.

Research

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Focus. What Matters Most?

We help you identify the most valuable customers and what drives their decisions. Through detailed personas and path-to-purchase modeling, we lay the groundwork for smarter content, sharper creative, better media buys, and meaningful measurement.

ConnecTECH Strategy

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New Way. Do More.

We help you cut through the noise of shiny tools and build a clear, future-ready marketing tech stack. From campaign management to digital asset governance and data visibility, we evaluate custom solutions that fit your goals, not just what’s trending.

Plan

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Strategy. Delivered.

We connect the dots between your audience, tech, and goals to develop a strategic plan that drives results. This includes tailored recommendations like website updates, content roadmaps, paid media strategies, creative briefs, and clear measurement frameworks so every tactic works together, not in silos.

Why New Path

Our Expert Team

Chris Whitesell

Chris Whitesell

President & Founder
With more than 20 years of experience in marketing, Chris leads the agency in developing and executing consumer-focused marketing …
Kelly Paul

Kelly Paul

Vice President Marketing Operations
A strategic marketing leader with more than two decades of experience, Kelly brings a deep background in communications across Pub…
Nosh Jones

Nosh Jones

Director of Business Development
Nosh guides clients through digital transformation by aligning business goals with creative, data-informed solutions.
Caitlyn Avery

Caitlyn Avery

Account Executive, Digital Content Manager
Caitlyn helps businesses and organizations grow by leading content marketing strategies that drive impressions, site visits, and c…
Devvkanth Musunuru

Devvkanth Musunuru

Senior Analytics Project Developer
Devvkanth helps businesses and organizations uncover hidden and actionable marketing and advertising insights in data by breaking …
Rakesh Siliveru

Rakesh Siliveru

SEO Specialist
Rakesh helps businesses and organizations grow by researching, identifying, and implementing Search Engine Optimizations (SEO) tha…
Haritha Nadupalli

Haritha Nadupalli

Ad Operations Specialist

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Turning Strategy into Success

PPC Red Flags GreensboroArea Businesses Shouldn’t Ignore
PPC

5 PPC Red Flags: Greensboro-Area Businesses Shouldn’t Ignore

Identify key PPC red flags and learn how Greensboro-area businesses can improve paid search performance with better strategy, tracking, and ROI-focused management.

Tired of Templated Marketing? What Triad Businesses Do Instead

Move beyond templated marketing and discover how growth-minded Triad businesses use custom, data-driven strategies to achieve measurable and sustainable growth.

When to Hire a Social Media Ad Agency for SMB

Learn when a social media ad agency makes sense for small businesses, what your ad budget should deliver, and how to know if you’re ready to scale paid social.

CMO’s Guide to Analytics & Optimization in 2026

A practical CMO’s guide to marketing analytics and optimization, covering what to measure, how to turn insights into action, and how to drive better ROI with data.

Triad HVAC + Plumbing Marketing: Seasonal Playbook

A seasonal marketing playbook for Triad-based HVAC and plumbing companies to plan smarter campaigns, capture high-intent leads, and drive steady growth all year long.

Digital Marketing for Healthcare in Greensboro

Running a medical practice today is about more than excellent care. Patients are searching online, comparing options, reading reviews, and booking appointments digitally. If your practice isn’t showing up at the right moment, you’re missing opportunities. That’s where healthcare digital advertising comes in. Paid ads help practices appear instantly when patients are actively looking for […]
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