Wherever You’re Headed, We’re In
It With You.
Since 2015, New Path Digital has partnered with established businesses across North Carolina and beyond, bringing together digital advertising, SEO, and smarter measurement to help turn what’s next for them into what’s possible.
Because once we get to know you, your goals have a funny way of becoming ours, too.
The Path Forward Keeps Changing.
New Path Digital was started under one core belief: regional advertisers should have access to the same powerful media technology and data as national brands. A decade later, access isn’t the hard part. The challenge is knowing what’s worth your investment, what’s really working, and how to keep showing up as the way your customers make decisions changes.
Regional businesses were ready for more
Regional advertisers didn’t have the same access to media technology, data, and buying capabilities as national brands. New Path was built to help close that gap.
More possibility, but a lot more to figure out
With more advertisers competing in the digital world, having access to the same tools as the big players isn’t enough. Regional businesses now need to know where to invest, how to get their channels working together, and how to connect marketing activity to actual business results.
Your customers are finding new paths too
Search no longer ends with Google. AI assistants are becoming another place where people research, compare, and decide who to trust. New Path is built to help regional and multi-location businesses adapt to that shift and stay visible wherever those decisions are being made.
Specialists Who Make a Difference
New Path was built around specialists who get to be really good at what they do. Your analytics expert isn’t also expected to run your search campaigns, write your content, and lead every client conversation. Everyone gets to go deeper, then bring the best of what they know back to you.
You bring the goals, we’ll bring the path to help you get there.
CLIENT DATA CASE STUDY
Lead-reporting gap for a regional roofing company spending $15K/month.
A regional roofing company was spending about $15,000 a month on Paid Search. In the ad platform, simply reaching the contact page was being counted as a lead. But when we checked the CRM, no corresponding lead had been registered.
The conversion pixel fired when someone reached the contact page, whether they contacted the company or not. The reporting showed leads that did not exist in the CRM.
We make sure your numbers are telling the truth.
Great data gives us a clearer picture of where your business is today and where it could go next. We connect advertising performance with calls, forms, CRM activity, qualified opportunities, and new business to understand the full story behind your marketing before we recommend a thing.
That deeper view helps us see what’s creating momentum, uncover opportunities worth pursuing, and understand where your next marketing dollar can make the biggest difference. And the more we learn about your business, the more personal and precise your strategy becomes.
Because the better we know your numbers, the better we know your business.
And sometimes the right answer is “don’t spend more.”
We believe more spend isn’t always the best way forward. When a healthcare company came to us to improve Paid Search, we took a closer look. The keywords were relevant and the traffic was qualified, but the offer wasn’t converting. So instead of recommending a bigger budget, we helped them see what needed to change next.
When your goals become ours, we care a whole lot more about getting you where you want to go than how much you spend along the way.
When Your Marketing Works Together, Good Things Happen.
No single advertising channel creates growth on its own. Some create demand, others capture it, and great landing pages turn that demand into business. New Path Digital brings those pieces together around the same business goals, so each part of the strategy strengthens the others and gets smarter along the way as we learn what moves your business forward.
How it all comes together
Create Demand
Connected TV (CTV),
paid social,
programmatic advertising and
video build familiarity before
someone searches.
Capture Demand
Paid Search,
SEO and
AI visibility
meet people when they are actively
looking for an answer.
Convert Demand
Landing page optimization and conversion rate optimization turn attention into conversion opportunities.
Lead qualityMeasure & Grow
Marketing analytics,
call tracking and CRM data show
what became qualified business
and where budget should move
next.
We plan from the market out: how much demand exists, what it costs to compete there, how much reach it takes to matter, and what level of investment the market can actually support.
The People Behind the Performance
Chris Whitesell
Kelly Paul
Nosh Jones
Caitlyn Avery
Devvkanth Musunuru
Rakesh Siliveru
Haritha Pinisetty
Going somewhere? We might get along.
Our average client partnership lasts 7.5 years. That’s a lot of plans made, problems solved, opportunities chased, and milestones celebrated together. Over time, we get to know more than your marketing. We get to know your business, your goals, and the people behind them. So wherever you’re headed next, you have a team that already knows the road you took to get here. Dig deeper into who our partnership is built for:
WHEN NEW PATH IS BEST
WHEN NEW PATH MAY NOT BE BEST
Ready for what’s next?
Let’s see where we can go, together.
Start with a conversation about your business, where you want to take it, and what might help you get there.
- Discussion of your business and growth goals
- Audit of your current channels and data infrastructure
- Insight into where the next dollar does the most work