Essential Resources

Resources banner

The New Path Advantage

Get ahead in marketing, from rookie to expert, with our key resources.

  • Articles
  • Case Studies
  • Videos
  • Webinars
  • Tools

Get Insights That Drive Results

5 Things Your Last Marketing Agency Never Told You

Learn what your marketing agency should tell you and uncover hidden truths about performance, strategy, and real results in digital marketing.

Enterprise Marketing Tools for Small Businesses

Last updated on April 29, 2026 by Siliveru Rakesh You’ve seen the marketing platforms designed for massive corporations. They’re packed with powerful features and carry an equally powerful price tag. For a long time, that level of marketing firepower felt out of reach for small businesses. The good news? That’s no longer the case. This […]

15 Signs Your Google Ads Agency is Wasting Your Budget

Clicks look fine, but results don’t. These 15 signs reveal when your Google Ads agency is wasting budget through weak strategy, tracking, or reporting.
Answer Engine Optimization: Getting Chosen by AI
AEO | AI

5 Signs You Need Answer Engine Optimization (AEO) and What To Do About It

Five signs AI assistants are skipping over your business in search answers — and the diagnostic steps to fix it before competitors get there first.

A Lot of Businesses Approach Marketing the Wrong Way

Last updated on March 17, 2026 by Siliveru Rakesh Start at 25:15 in this Leaksmith Podcast episode (11). It’s one of the most honest descriptions of marketing we’ve heard from business owners in a while. In the clip, they talk about a “grasshopper moment.” It’s the moment when a pattern you’ve seen before finally makes […]
Problem With Agencies That Don’t Collaborate
Web

The Problem With Agencies That Don’t Collaborate

Learn how working with your marketing agency can unlock better strategy, stronger collaboration, and real business growth.
Cta-pattern