Essential Resources

See real CTV advertising data from personal injury campaigns, including CPL, conversion lift, attribution, reach, frequency, and performance insights.

Performance marketing for growing businesses focused on qualified leads, sales, CAC, ROAS, conversion rates, and measurable revenue growth.

Use this 10-point personal injury law firm growth checklist to evaluate agency expertise, attribution, intake, reporting, ownership, and signed-case ROI.

New Path Digital helps HVAC and plumbing companies turn PPC into measurable lead flow with Google Ads, LSAs, landing pages, and reporting.

Changing PPC agencies? Learn how to transition safely without breaking Google Ads, losing data, disrupting tracking, or stalling leads.

Before signing a marketing agency contract, watch for scary clauses around account ownership, auto-renewals, exit fees, data access, and IP rights.

Learn how to tell if your digital ad agency knows what it’s doing by checking tracking, reporting, strategy, testing, and ROI accountability.

Roofers spending $5K+ on ads should expect tracking, campaign structure, lead quality reviews, landing page fixes, and monthly optimization.

Last updated on August 31, 2026 by Kelly Paul If you’ve sat through a CTV pitch from a media agency recently, you’ve probably heard some version of the same presentation. Streaming is exploding. Cord-cutting is at an all-time high. Your competitors are already on it. Here’s a package that gets you in front of households […]

Your Charlotte Google Ads dashboard says you got hundreds of clicks this month. Your leads and revenue aren’t showing the same movement. If you’re an established business, that gap usually isn’t bad luck. Most underperforming Google Ads accounts running in Charlotte tend to have the same five issues, and once you know what to look […]

Last updated on September 20, 2026 by Mary Rippe For over a decade, New Path Digital has been an established Triad and Greensboro marketing agency for midsized and multi-location businesses hungry to win their markets. We know that running a regional or midsized operation in the Piedmont Triad isn’t for the faint of heart. With […]

See how iPhone Duo’s foldable design could affect landing pages, ads, SEO, CRO, analytics, and responsive content—and what marketers should update.

Ad frequency is one of the most overlooked yet critical elements of successful advertising. Show your ad too few times, and you risk being forgotten. Show it too often, and you may annoy your audience.