Case Studies

Results-Obsessed. Data-Led. Relentlessly Strategic.

Sports Fans

549 Transactions. 2,000+ Tickets. One Season of Attribution That Changed Everything.

First-time attribution helped this sports team sell 2,000+ tickets through digital ads—and build a smarter, data-driven strategy for future seasons.
How CTV and OTT Ads Redefine Reach Beyond Cable

CTV Drives 82% Lift in Search Conversions—Here’s the Proof.

One simple media shift. 82% more conversions. Lower costs. This case study says it all.
167% Lift in Landing Page Conversions

167% Lift in Landing Page Conversion Rate

Industry: Commercial ServicesFocus: Paid Search Landing Page OptimizationGoal: Increase Conversions from Commercial Paid Search Traffic The Challenge A regional leader in commercial door solutions wanted to increase the effectiveness of their paid search landing page for potential commercial clients in the Charlotte and Greensboro markets. The original landing page was serviceable, but it primarily listed […]
Influencer Marketing E-commerce

How Influencer Marketing Turned Holiday Scrolls into Sales

See how a North Carolina tree farm boosted seasonal sales by 37% using influencer marketing and authentic video content. Real stories, real growth, repeatable results.
Law Firm Recruiting Success

Law Firm Rejuvenates Recruitment Strategy: 4 New Hires and Soaring Engagement

Learn how a law firm revamped their recruitment strategy, boosting engagement by 83% and securing 4 new hires.
Data Optimization

Unlocking 40% ROI Growth with Data-Driven Ad Optimization

Discover how data-driven optimization improved ad performance in this case study. Learn key strategies, insights, and results that drove measurable success.
E-Commerce Sales Increase

Increased E-Commerce Sales by 37%

New Path Digital helped an online Christmas tree retailer surpass sales goals and create a blueprint for sustainable, scalable growth.
CRO 78%

78% Increase in Landing Page Conversion Rate

When we observed that one of our clients’ advertising landing pages had a lower conversion rate than expected, we knew we needed to act quickly to improve results. So, we moved into a Growth Driven Design (GDD) Build Sprint to identify the best way to optimize the landing page to improve the conversion rate.
Media Mix Modeling

24.5% Increase in ROAS for Law Firm with Media Mix Modeling

By leveraging media mix modeling, New Path Digital increased ROAS for a regional law firm by 24%.
E-Commerce Growth

58% Growth Unlocked: How New Path Digital Supercharged Organic Site Traffic for E-Commerce Client

Discover how New Path Digital supercharged organic traffic by 58% for an e-commerce client. Learn key strategies that drove this impressive SEO growth!
Click Fraud

How a Law Firm Saved More Than $89,000 in Ad Click Fraud

Click fraud happens when any person or computer program repeatedly clicks on a pay-per-click (PPC) ad to generate fraudulent charges to the advertiser.
Direct Sales Prospects

96% Increase in Direct Sale Prospects with Managed Data Warehousing

A Medicare Advantage provider faced a major challenge in enrolling members within a limited time frame of only 54 days. With a short window to attract and retain members, the provider needed to effectively monitor brand interest and advertising metrics to predict and optimize lead generation.
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