Is Your Target Audience Too Wide?

Results

  • +1,911 Clicks
    The Paid Search (PPC) campaigns drove significant website traffic, reflecting strong audience engagement.
  • +137% Click-Through Rate (CTR)
    The ads effectively resonated with the target audience, leading to a substantial CTR increase.
  • +2.16% Conversion Rate
    Optimized landing pages successfully converted visitors into leads and customers.

Challenge

A service business specializing in residential, commercial, and industrial door installation and maintenance desired to grow in a competitive market. They needed to:

  • Expand operations from local to regional markets.
  • Boost website traffic.
  • Attract new business opportunities.

Solution

New Path Digital developed a targeted paid search (PPC) strategy to drive rapid business growth.

  • Segmented PPC Campaign
    Separate campaigns were created for B2B and B2C audiences, ensuring precise messaging. Geographic targeting focused the ads on desired regional markets.
  • Optimized Landing Pages
    Dedicated landing pages were tailored to different customer segments, enhancing user experience and driving conversions with clear calls-to-action.
  • Weekly Optimization
    Rigorous weekly maintenance included monitoring KPIs, adjusting bids, refining ad copy, and optimizing landing pages based on user behavior.

Outcome

New Path Digital enabled the service business to expand from one location with a one-hour service radius to multiple locations, each with a two-hour radius. The targeted Paid Search (PPC) strategy, effective landing pages, and continuous optimization led to significant growth in traffic and business opportunities.

Key Metrics

+1,911 Clicks

+137% CTR

+2.16% Conversion Rate

 

Blog Last Updated on 6 months by New Path Digital

Schedule a Free Consultation

Identify opportunities to improve your website and digital marketing. Consultation includes:

  • An Audit of Your Current Digital Assets
  • An Overview of Your Competitive Landscape
  • A Growth Path Forward
schedule a free consultation

Related Topics

How Media Mix Modeling Increased ROAS for a Regional Law Firm

Blog Last Updated on 2 days by New Path Digital
read more

Marketing Mix Distribution Strategy

Explore the key components of a successful marketing mix distribution strategy and learn how to effectively reach your target audience with optimized [...]
read more

2025 Checklist for Successful Digital Creative on Meta Platforms

Design digital creative that stands out on Meta platforms! Use this detailed checklist to craft engaging, high-performing content for ads and campaign [...]
read more

Video Ads That Convert: Boost Attention & Generate Leads

Learn how to create video ads that capture attention and drive conversions for law firms with expert tips on content, platforms, and legal compliance.
read more