Introduction
This case study demonstrates how a user-friendly, visually appealing website can strengthen community connections and drive meaningful growth, showcasing how a nonprofit partnered with New Path Digital to achieve its goals.
- Improve the website’s usability and content flow to attract more clients
- Create a visually appealing and professional design that reflects the organization’s mission
- Increase engagement and opportunities through SEO and integrations
The Challenge: Poor User Experience and Limited Usability
The organization’s website presented several issues that impacted its ability to support clients and achieve its goals:
- Lack of Representation: The website did not accurately showcase the organization’s purpose and services.
- Poor User Experience: Clients struggled to find the information they needed, leading to frustration and missed connections.
- Limited Opportunities: The site was not generating new leads, donations, or grant opportunities.
The Solution: Strategic Website Redesign and Optimization
New Path Digital developed a tailored solution to address these issues and meet the organization’s goals:
Growth-Driven Website Design
- Simple, Clean Design: Developed a visually appealing and professional layout to enhance credibility.
- Focused Content Flow: Centralized important information on dedicated pages, such as service pillars and payment methods.
- Improved Visuals: Added high-quality images and close-ups that highlight the organization’s work and impact.
- Secure and Fast: Ensured the site was optimized for speed and security.
- Mobile Optimization: Created a mobile-friendly experience for clients and supporters on the go.
Seamless Integrations
- Introduced dependable tools to improve workflow and manage donations efficiently.
- Integrated features to support SEO and enhance search engine visibility.
Affordable Maintenance
- Designed the site to be easy to update, ensuring the organization could maintain it with limited resources.
Web Design and Development Process
- Project Planning: Developed a project brief and created a clear sitemap based on the organization’s needs.
- Prototyping: Designed user-friendly wireframes and organized content for clarity.
- Design and Development: Crafted an inviting layout with visuals that resonate with clients and supporters.
- Prelaunch: Conducted SEO optimizations, performed quality checks, and finalized redirects.
- Launch: Delivered a fast, secure, and visually engaging website tailored to the organization’s goals.
The Results
The redesigned website addressed the organization’s challenges and delivered measurable improvements:
- Improved Accessibility: Clients can now easily find essential information, such as service pillars and payment details.
- Stronger Representation: The new site reflects the organization’s values and services, building trust and credibility.
- Increased Engagement: Optimized content and SEO enhancements resulted in a 4217% increase in total impressions (21.7K) and a 12-position improvement in average search ranking (position 29).
- Google Analytics Highlights: Sessions increased by 100% to 767, with 68.32% being first-time visits. Users viewed an average of 2.63 pages per session, also up by 100%.
- Efficient Workflow: Dependable integrations streamlined internal processes and freed up staff resources.
This project demonstrates how a focused website redesign can empower nonprofit organizations to better serve their communities, increase visibility, and achieve their goals.
Blog Last Updated on 2 weeks by New Path Digital
