58% Growth Unlocked: How New Path Digital Supercharged Organic Site Traffic for E-Commerce Client

Businesses need effective strategies to attract traffic through Search Engine Optimization (SEO), optimize conversions (CRO), and increase sales. This case study shows how a leading online retailer of fresh Christmas trees, wreaths, and garlands partnered with New Path Digital to:

• Improve their position on Search Engine Results Pages (SERP) by 11 positions
• Increase relevant keywords in the top 10 by 50%
• Generate a 12% increase in average order value
• Streamline shipping and delivery messaging to boost customer confidence and satisfaction.

The Challenge: Untapped Market Potential  

• Low Organic Site Traffic During Peak Sales Season
  Despite being the busiest time of the year, the website received traffic but failed to capture its full potential.
• Poorly Organized/Hard to Navigate Website
  Users found the navigation confusing, leading to low conversion rates.
• Website Not Fully Indexed by Google
  A significant portion of the website wasn’t indexed by Google, resulting in lower visibility in search results. 

The Solution: SEO and Content Marketing 

New Path Digital devised a comprehensive strategy focusing on three core areas: 

Technical SEO

The SEO and website experts at New Path Digital implemented a series of technical improvements to ensure the site was optimized for search engines and user experience. Key actions included: 

• Creating and submitting an XML sitemap for better indexing by Google. 
• Establishing a clear URL structure for easy navigation and search engine crawling. 
• Ensuring the site was mobile-friendly, providing a smooth experience across all devices. 
• Addressing duplicate content issues and implementing canonical tags to avoid penalties. 
• Optimizing page speed to enhance user experience and reduce bounce rates. 
• Fixing broken links to ensure all pages were accessible and functional.

On-Page SEO

New Path Digital focused on improving on-page elements to make the website more relevant to user search queries and enhance visibility in search results. This included: 

• Conducting thorough keyword research to identify high-value search terms. 
• Optimizing title tags and meta descriptions to improve click-through rates. 
• Improving headings and subheadings to better structure content for users and search engines. 
• Implementing a mobile-friendly design for optimal user experience across devices.

Content Marketing

The team implemented a robust content marketing strategy to attract and engage the target audience. This strategy focused on: 

• Regularly creating fresh, relevant content to keep the website up to date and aligned with user interests. 
• Segmenting content to cater to specific audience needs and improve user engagement. 
• Developing a content calendar to plan and organize content publishing for consistent output. 
• Crafting high-quality, valuable content that attracts and retains visitors, increasing brand awareness and driving sales.
  

The Results 

The strategic approach adopted by New Path Digital yielded impressive results: 

• 58% Increase in Organic Site Traffic
  Organic site traffic increased by 58% during their limited sales season, reflecting higher visibility and improved customer engagement. 

• 11th Spot in Google Ranking
  The website’s average Google ranking improved from the 22nd spot to the 11th. Over 500 relevant keywords ranked in the top 10, marking a 50% increase from the previous year. 

• 12% Increase in Average Order Value
  The average order value grew by 12%, signaling higher customer spending. Sales of the most profitable product, the garland, increased by 5%. 

New Path Digital’s SEO and content marketing strategies significantly improved the client’s online presence and sales. This case illustrates how a well-thought-out digital marketing strategy can help overcome challenges and drive business growth.