3 Roadblocks to Digital Maturity

Like most strategies that save time and money, digital maturity requires an investment of resources; New Path can help guide you safely around the following roadblocks:

1. Attribution

Attribution is a common barrier to digital maturity because it hinders the source identification of a customer lead which makes it nearly impossible to uate the ROI of your marketing spend. Combining online and offline data in a seamless, informative process is difficult for the even the most sophisticated digitally mature organizations.

Businesses tend to rely too heavily on last-click attribution, which doesn’t account for the holistic view of the customer journey. Without the right processes and software, businesses are stuck doing attribution manually, which doesn’t work. 

2. Business model

Your current business model is probably at odds with where you need to go and will most likely need to change as you mature digitally. 

It takes many teams and new procedures to change your model, and it’s not always easy convincing leadership to go in a different direction. 

3. Talent

Even if you get buy-in to go digital, that doesn’t mean you have the skills to do digital. Organizations are fighting to attract top-level talent, but these candidates are few and far between. If no one in your organization has the talent to take on your digital transformation, outside help is must. 

You can’t ask marketers to become programmers, and you certainly can’t expect customer service representatives to become data scientists overnight. Instead, invest in talent specifically for digital maturity. Increase your current employees’ value by investing in training and skills that complement your goals. Over time, hire the talent that enables you to embrace transformation.

Contact New Path Digital to learn how to get started uating your path to digital maturity!

Blog Last Updated on 1 year by New Path Digital

Summary

Like most strategies that save time and money, digital maturity requires an investment of resources; New Path can help guide you safely around attribution, business model, and talent roadblocks.

Related Topics

Outsourcing Your Marketing: The Ultimate Game-Changer

Explore how outsourcing marketing services can boost your business and drive growth through expert solutions.
read more

Is Your Data Holding You Back? 5 Signs to Rethink Your Marketing Strategy

Discover if your marketing strategy is hindered by outdated data with these five signs. Learn how to reassess and optimize your approach for success i [...]
read more

How a Unified Data Approach Boosts Marketing ROI

Discover how integrating data across your organization can dramatically increase marketing ROI by uncovering untapped revenue streams and driving targ [...]
read more

Role of Marketing in Business Expansion: Winning Formulas

Discover the critical role marketing plays in facilitating business expansion. From fostering innovation to attracting customers, learn how strategic [...]
read more

6 SEO Strategies for Law Firms

Discover top SEO strategies tailored for law firms to boost online visibility and attract clients. Learn how to optimize content, leverage keywords, a [...]
read more