Here are our business-focused recommendations to add to your reading list. We know that whether you’re a New Path client, a business owner, or a marketing manager, you can benefit from the lessons these books teach. Enjoy the read!
Marketing and Advertising
If you’re interested in diving into the world of data and analytics, this book is a great place to start. “Crawl, Walk, Run” provides guidance on how to begin thinking about data governance, aggregation, and utilization in a way that’s actionable for [almost] any organization. You’ll walk away with a deeper awareness of the importance of an incremental approach to advancing a data practice (i.e. the importance of learning to crawl before you walk and walk before you run).
It’s no secret that we, as consumers, are constantly inundated with marketing message after message. “Positioning: The Battle for your Mind” addresses the challenges of marketing to a skeptical, oversaturated audience. The book delves into a new approach for occupying a position in a consumer’s mind, one that mirrors a brand’s strengths and weaknesses and those of its competition. A must-read for marketers of all levels and specialties.
The concept of power—who has it, what it means, how you get it—has vastly changed over the years in tandem with the technological revolution. What was once the achievement of few based on age, status, and gender, can now be found among peer-driven communities. “New Power” provides strategies to channel this new power successfully to create change and spread new ideas. Leaders who understand this potential can harness this power for their business to engage a hyperconnectedclient base.
Communication online has been an ever-evolving skill culminating in terms like “netiquette” in the business world. “Digital Body Language” helps you navigate the challenges of netiquette to communicate and connect more effectively in the online workplace. This is a critical skill to cultivate as more businesses switch to hybrid and remote work options. Building a strong virtual team is possible with a nuanced approach to human connection in a digital world.
Growing your business and retaining great employees are two sides of the same coin. Both require a growth mindset to achieve success. “Mindset: The New Psychology of Success” outlines how to coach people into a growth mindset and uses original research to support observations and strategic methods. With these methods, you’ll help employees gain a growth mindset—their passion to stretch themselves to do amazing things through learning and effort. You, your employees, and your business will be better off for it.
The definition of a good leader in today’s world changes as much as our world itself. But what if thebeliefs our culture feeds us about leadership aren’t true? Dare to Lead” will challenge you to reconsider your personal and professional definitions of leadership. The book also provides clear strategies for reframing leadership through a lens of vulnerability. With these strategies, leaders at all stages of their careers will gain powerful insights into rethinking how they approach leadership.