Employee Spotlight: Elizabeth Yocum

Account executive, Human Resources, Accounts Payable, Team Mom – you name it and it’s part of what Elizabeth Yocum brings to the New Path Team each and everyday. Clients are delighted with her ability to manage projects and offer insightful ideas to continue improving their visibility to new customers. Here are a few fun facts about her:

Elizabeth Yocum


How long have you worked at New Path?
Over 2 years

Where is your hometown?
High Point

What was your dream job as a kid?
Foreign Language Interpreter

What was your first job ever?
Travel Agent

Mountains or Beach?

What’s a show you are currently binging?
Chesapeake Shores

What’s your favorite motto or personal mantra?
Making a difference

What’s your favorite ad campaign?
Budweiser Clydesdales

If you could be guaranteed one thing in life (besides money), what would it be?
Good Health

Two truths and a lie, go!
When I was younger, I was a balloon artist.
I was an event planner for 25 years.
I prefer beer over wine.

What are three words to describe working at New Path?
Something New Everyday

Early bird or night owl?
Early bird

How do you define success?
Making it happen

What’s something not a lot of people know about you?
I enjoy traveling and interior design.

Great Scott! Doc Brown gives you the DeLorean for one joy ride, what time period are you headed to?
1986 – the year I lived in Paris

Now that you’ve been properly introduced, stay tuned to learn more about the rest of our all-star team!


Elizabeth Yocum joined our team a few years ago as an Account Executive. Prior to New Path Digital, she worked as an event planner for 25 years. Her planning skills and endless creative ideas always delight NPD clients.

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