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Geofencing advertising is a digital marketing strategy that uses location-based marketing technology to create a virtual boundary around a physical lo [...]

As customer service becomes more and more important in today's business world, companies are looking for ways to streamline their processes and improv [...]

Hyperlocal social media marketing is a targeted marketing strategy. It focuses on promoting a business's product or services to an audience in a local [...]

The decentralization of data sounds simple in its purest form and is truly understood by the industry. However, this straightforward term is the cause [...]

Last week, Facebook changed its advertising policies for teens, which has significant implications for colleges and universities that use Facebook and [...]

Implementing server-side tagging (SST) can provide many performance improvements for businesses and their marketing and advertising teams, from improv [...]

A Medicare Advantage provider faced a major challenge in enrolling members within a limited time frame of only 54 days. With a short window to attract [...]

Data warehousing is a critical component of any organization's data management strategy, whether for general business data analysis or for optimizing [...]

Server-side tagging is a powerful tool that addresses a new problem — cookie blocking — and comes with several other benefits to data collection a [...]

How much should you spend on your digital marketing budget? It’s an age-old question for companies big and small.

Metrics, benchmarks, and data insights  are vital to creating a marketing plan for any business. However, you must keep the overall business objectiv [...]

Increased popularity in streaming content and OTT advertising has leveled the playing field for SMBs to compete with enterprises in the television adv [...]