Transform Caseload Growth with Data-Informed Digital Marketing
Dominate Your Caseload Growth
Your growth potential hinges on your ability to stand out and attract high-value cases. Yet the complexities of digital marketing can be overwhelming, consuming valuable time and resources better spent on winning cases.
At New Path Digital, our unwavering expertise and relentless drive enable us to deliver comprehensive digital marketing solutions exclusively designed for law firms like yours.
Our results-driven approach ensures your firm attracts high-quality leads, establishes a dominant position in your practice areas, and achieves unprecedented caseload growth.
Digital Marketing Services for Law Firms
Web Design & Development
Create a strong online presence that captivates potential clients. We focus on crafting visually appealing and user-friendly websites that showcase your firm’s expertise and credibility. By optimizing the site for search engines, implementing effective calls-to-action, and integrating lead capture forms, these services ensure your firm can attract and convert leads, ultimately driving caseload growth.
Online Reputation Management
Reputation management services are invaluable for law firms seeking to protect and optimize their online image. These services employ proactive strategies to monitor and respond to customer reviews, maintain a strong social media presence, and effectively address any negative feedback or misleading information. By actively managing your law firm’s reputation, you can establish credibility, attract new clients, and foster a positive brand identity in the ever-evolving digital landscape.
Legal Directory Listings
Legal directories are one of the first places people look for law firm recommendations. And if your associates or firm works with people who speak languages other than English, there are directory listings that target specific languages. These listings can help increase your legal website’s rankings on search engine results because of the quality backlinks they provide.
Google Screened Badge
Google Screened Badges quickly serve as a stamp of approval for professional services such as lawyers, financial specialists, and real estate firms. It can help your law firm stand out in search results and increase your credibility with clients. It can also lead to higher click-through rates and conversions, as potential clients may be more likely to contact a law firm that has been verified by Google.
Search Engine Optimization
Search Engine Optimization (SEO) can improve your law firm’s website by optimizing content and digital assets for search engines such as Google, Bing, and Yahoo to improve the quality and quantity of organic traffic to your legal website from search engines.
Call Tracking
Call tracking is an essential marketing tool that empowers law firms to monitor and analyze the phone calls generated by their digital marketing efforts. By tracking and analyzing these calls, law firms gain valuable insights into the effectiveness of their campaigns, identifying which channels or campaigns are driving the most phone calls and measuring important metrics like call duration and outcomes. Armed with this data, law firms can make informed decisions, refine their strategies, and achieve better results in their digital marketing endeavors.
Banner / Display Advertising
Display ads are a versatile digital marketing tool that can be strategically placed on websites, social media platforms, and mobile apps. These ads can be tailored with personalized messaging and branding to effectively engage potential clients. By targeting specific demographics, interests, and behaviors that align with a law firm’s target audience, display ads not only increase website traffic but also generate valuable leads, offering potential clients an opportunity to explore the firm’s offerings and services.
Local Service Ads
With local service ads, you can effortlessly reach people in your vicinity who are actively seeking your legal services. These ads are generated based on your profile and you only pay when you receive a lead, not for each click. Potential customers can easily click on the ad to access information about your legal services, business hours, and other essential details. They also have the convenience of sending you messages or directly calling you, streamlining the connection process for both parties involved.
Paid Search / Pay-per-Click (PPC) Advertising
In today’s digital landscape, where 93% of online experiences begin with a search engine, it comes as no surprise that Pay-per-Click (PPC) advertising is a highly effective method for generating leads and driving caseload growth. Focused on strategically chosen keywords, paid search advertising allows law firms to purchase ad space on search engine results pages (SERPs) from platforms like Google or Bing.
These ads can be displayed above or below organic search results and can also appear in various keyword-related environments such as Google Maps as Local Listings, YouTube, and more. This comprehensive approach ensures maximum visibility for law firms, helping them connect with potential customers at the right moment and in the right places.
Social Media Advertising
For law firms, social media advertising offers a multitude of benefits. By leveraging various platforms, law firms can strategically promote their brand, services, and expertise through paid advertising. This enables your firm to reach a wider audience, connect with potential clients, and establish a strong online presence.
OTT / CTV Advertising
OTT advertising refers to the targeted delivery of advertisements through streaming video services, which are accessed via the internet rather than traditional broadcast or cable television. This innovative form of advertising is primarily facilitated through popular platforms like Netflix, Hulu, Amazon Prime Video, and other streaming services, accessible across a range of devices including smart TVs, streaming devices, and mobile devices. By harnessing the power of OTT advertising, law firms can effectively reach their target audience in the digital age, where streaming content has become increasingly prent.
Video and Audio Advertising
Video advertising entails leveraging video content to effectively promote your law firm through paid advertising. This versatile marketing approach encompasses various formats such as pre-roll ads, in-stream ads, social media video ads, and more. The beauty of video advertising lies in its inherent shareability, as users are inherently inclined to engage with and share video content more extensively than other types of advertisements. By employing video advertising strategies, law firms can tap into the powerful potential of storytelling, visual impact, and audience engagement to captivate their target market and drive meaningful results.
Google My Business
Google My Business (GMB) is a free online tool that allows businesses to manage their online presence across Google’s various platforms. With GMB, law firms can create and manage their business profile including important information such as their name, address, phone number, hours of operation, and URL. This information can be displayed prominently on Google search results and Google Maps, making it easier for potential clients to find and contact the law firm.
Additionally, GMB allows law firms to manage and respond to customer reviews and add photos and videos to showcase the firm’s services and capabilities.
Managed Data Warehousing
By providing centralized storage for large amounts of data, law firms can gain valuable insights and make well-informed decisions based on their data. However, managing a data warehouse can be complex and resource-intensive, so many companies are turning to managed data warehousing solutions.
By using data warehousing to monitor brand interest and advertising metrics, law firms and their advertising agencies can find hidden insights that help drive efficient lead generation, ultimately leading to more clients.
Benefits of Partnering with New Path for Law Firm Marketing
Outcomes
- Establishment of Your Law Firm’s Expertise and Credibility
- Lead Generation and Client Acquisition
- Increased Online Visibility
We understand the unique challenges and opportunities within the legal industry. Our team is well-versed in target audience behavior, the competitive landscape, and effective marketing strategies tailored specifically for law firms.
Outcomes
- Increased Website Traffic
- Greater Client Engagement
- Measurable Return on Investment (ROI)
We stay ahead of digital marketing trends and utilize innovative technologies to drive success for legal clients. We constantly adapt strategies to ensure that your firm is at the forefront of the digital landscape, gaining a competitive edge.
Outcomes
- Effective Online Reputation Management
- Increased Thought Leadership
- Staying Ahead of Digital Trends
We offer a wide range of digital marketing services beyond traditional advertising. This comprehensive approach ensures your law firm has access to a wide variety of channels and techniques to effectively reach your target audience.
Outcomes
- Optimized Advertising Spend
- Improved Conversion Rates
- Identifying New Growth Opportunities
We rely on data and analytics to continuously uate and optimize marketing campaigns. By tracking key performance indicators (KPIs) and utilizing data insights, we refine strategies, improve targeting, and drive better return on investment (ROI) for your law firm.
Identify a Growth Path Forward
Schedule a free consultation to identify opportunities to grow your caseloads with digital marketing. Consultation includes:
- An Audit of Your Current Digital Assets
- An Overview of Your Competitive Landscape
- A Growth Path Forward