Cost-Effective OTT Advertising

Video transcript: Cost-Effective Streaming Advertising

Introduction to OTT Advertising

Did you know that advertising on streaming services, Over-the-Top advertising, is what we call it, can be more cost-effective than traditional TV advertising. We’re talking OTT advertising on this episode of What the Friction. So why is advertising on streaming services more cost effective? Because OTT ads allow for more targeted campaigns that can lead to a higher return on investment.

The Advantage of Precise Targeting

And unlike traditional TV ads, we cast a wide net. OTT advertising offers precise audience targeting. You can target demographics, interests, behavior, and even purchase history. And this ensures your ads are seen by people most likely to be interested in what you have to offer. There are other benefits, such as streaming. Viewers choose what they want to watch, which means they’re more likely to pay attention to the ads that are shown during their breaks.

Flexible Formats and Real-Time Insights

Now, businesses can create ads that are tailored to their audience, and the ad units come in a variety of formats, from short video clips to interactive experiences. And with OTT advertising, businesses can track the performance of their campaigns in real time and use that information to optimize campaigns for improved results. So, how do you advertise on OTT platforms?

How to Advertise on OTT Platforms

Well, you can buy directly, but you need a much larger budget, and you can also buy through companies that manage space across multiple platforms, for example, a digital marketing agency. And one benefit when working with a marketing agency is that you get a team of experienced individuals in strategy, media, buying, and creative development. To learn more about how you can remove digital marketing friction and grow your business, follow us here.