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Website Design for Law Firms: Tips and Best Practices

Discover expert insights and tips on website design for law firms in our comprehensive blog. Enhance your firm's online presence and attract clients effectively [...]
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Outsourcing Your Marketing: The Ultimate Game-Changer

Explore how outsourcing marketing services can boost your business and drive growth through expert solutions.
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Is Your Data Holding You Back? 5 Signs to Rethink Your Marketing Strategy

Discover if your marketing strategy is hindered by outdated data with these five signs. Learn how to reassess and optimize your approach for success in today's [...]
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Data-Driven Decisions Data-Driven Decisions

How a Unified Data Approach Boosts Marketing ROI

Discover how integrating data across your organization can dramatically increase marketing ROI by uncovering untapped revenue streams and driving targeted campa [...]
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Role of Marketing in Business Expansion: Winning Formulas

Discover the critical role marketing plays in facilitating business expansion. From fostering innovation to attracting customers, learn how strategic marketing [...]
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6 SEO Strategies for Law Firms

Discover top SEO strategies tailored for law firms to boost online visibility and attract clients. Learn how to optimize content, leverage keywords, and enhance [...]
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On-Page SEO Mastery: 10 Essential Checklist

Unlock on-page SEO success with this comprehensive checklist! From keyword research to mobile-friendly design, optimize your website for higher rankings and bet [...]
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Gen Z Marketing 101: 7 Winning Strategies Reveled

Explore the intricacies of Generation Z's preferences and unlock the secrets to market to them in a way that actually works.
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5 Ways a Digital Marketing Agency Can Grow Your Business

Ready to maximize your business growth? Explore comprehensive digital marketing services and see the difference they can make for your success.
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6 Best Practices for Online Reputation Management

Explore the critical strategies and techniques essential for mastering Online Reputation Management. Navigate the digital landscape with confidence as you learn [...]
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Cookieless Advertising Strategies: Pros and Cons

In this comprehensive blog post, we'll delve into the pros and cons of cookieless advertising strategies, exploring their implications for marketers and busines [...]
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10 Steps Guide to Crafting Effective Online Reputation Strategy

Discover the keys to mastering your online reputation with our step-by-step guide. Elevate brand credibility and engagement as you confidently navigate the digi [...]
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OTT Advertising: Pricing Models & Performance Metrics

Dive into the world of OTT advertising as we unravel its pricing structures and performance metrics, equipping marketers with essential insights for navigating [...]
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Streaming TV Advertising: 2024 Marketer’s Guide

Maximize ROI in digital streaming ads with this expert guide for performance marketers. Unlock the potential of streaming tv advertising with tailored insights [...]
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Marketing Automation: Streamlining your Marketing Efforts

Discover how leveraging marketing automation can streamline your marketing efforts, enhance efficiency, and drive better results in today's competitive landscap [...]
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Voice Search & Mobile Optimization: Marketing Strategies

Have you heard the buzz about voice search and mobile optimization? It's not just a trend anymore – it's a game-changer in digital marketing. In this article, [...]
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Digital Media Buying: Targeting Strategies Unveiled

In the ever-evolving digital marketing landscape, businesses strive to make their mark in the online world. Central to this endeavor is the art and science of m [...]
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Integrating OTT Advertising with Multi-Channel Marketing

In the world of digital marketing, where the competition is constantly evolving, it is necessary to stay ahead of the curve. As consumers continue to explore di [...]
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Geofencing vs Geotargeting: Understanding the Differences and Benefits

Location-based marketing has transformed the way businesses engage with their audience, enabling precise targeting based on users' physical locations. Two promi [...]
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14 Effective Strategies for Law Firm Digital Marketing

Establishing a robust digital presence is no longer a luxury but a necessity for law firms. As clients increasingly turn to the internet to find legal services, [...]
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Optimizing OTT Advertising Campaigns

As the digital advertising market continues to grow, Over-The-Top (OTT) platforms have emerged as major game-changers. This transformation in the way users cons [...]
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Different Types of Ad Formats in Digital Media Buying

Advertising is all about reaching the right audience in the right place at the right time. With the evolution of digital media, advertisers have a variety of ad [...]
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The Power of Geofencing: Boost Local Sales with Mobile Advertising Strategies

Among the innovative methods that businesses are seeking to connect with their target audience, one powerful tool gaining traction is geofencing. In this blog, [...]
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Contextual Targeting: Effective Advertising without Cookies

As the digital marketing industry adapts to a cookieless future, contextual targeting is poised to play a crucial role in delivering targeted and personalized a [...]
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Content Marketing Agency

In the dynamic and competitive world of digital marketing, content is king. Crafting compelling and relevant content can make or break a brand's online presence [...]
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How to Find Your Target Audience | Identifying Ideal Customers

In the dynamic world of business and marketing, finding your target audience is the cornerstone of success. Whether you're an experienced entrepreneur or launch [...]
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What is Content Marketing?

Businesses are always looking for new and creative methods to draw in their target audience in the dynamic and fast-paced world of digital marketing. Content ma [...]
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Video Advertising Buying 101

For brands trying to draw in their target audience, video advertising has become an indispensable tool. Video content is a great medium for spreading informatio [...]
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Mastering E-commerce Analytics

The world of e-commerce is a bustling marketplace where businesses are constantly seeking an edge to stay competitive. In this digital era, data is the most val [...]
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How to Get More Impressions on LinkedIn?

LinkedIn is the go-to platform for individuals seeking to connect, collaborate, and advance their careers. Among the metrics that gauge one's impact on this pla [...]
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Social Media Advertising 101

Social media has become an integral part of people's lives. Businesses cannot afford to overlook the immense potential that social media advertising offers. It [...]
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Dynamic Ad Creative Optimization

In the ever-evolving world of digital advertising, creativity is the driving force behind successful campaigns. But creativity alone is not enough. It must be c [...]
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Building a Strong Online Reputation for Your Law Firm | Strategies for Success

Building a strong online reputation for your law firm involves a strategic approach that encompasses various elements such as maintaining an informative and use [...]
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How Often Should You Change Digital Marketing Creatives

Digital marketing demands creativity. Your digital marketing assets, social media posts, website banners, email campaigns, and advertisements are significant i [...]
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Understanding the Basics of Paid Search Marketing

Paid search marketing has evolved as a powerful tool for businesses to engage with their target audience and drive meaningful website traffic in today's digital [...]
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Building Web Pages That Convert Prospective Online Students

Educational institutions are increasingly relying on web pages to attract, engage, and ultimately convert prospective online students. The competition for stude [...]
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8 Common SEO Mistakes to Avoid | A Guide to Online Visibility

The power of effective Search Engine Optimization is paramount. A well-executed SEO strategy can improve your online visibility, drive traffic to your website, [...]
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Crafting compelling content for law firm websites

Today, Law firms must have a professional and informational website to increase their online presence and attract new clients. However, having just a website is [...]
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Top 10 Landing Page Essentials: Converting Clicks into Customers

Today, every website click is a potential customer. Hence, creating successful landing pages is critical for businesses looking to convert web visitors into loy [...]
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People-First Marketing Tech-Forward Development

SEO Website Audit | A Comprehensive Guide with Checklist

A robust SEO website audit is the cornerstone of a successful digital strategy. It helps locate optimization opportunities, improves user experience, and raises [...]
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Marketing Lead Generation and Inbound Leads : Beginner’s Handbook

Marketing lead generation is the process of discovering and attracting potential consumers (leads) who have demonstrated an interest in a company's products or [...]
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Local Listings

In this bustling digital marketplace, there's a growing need for businesses to stand out in their niche. This is where local listings play a crucial role. Offer [...]
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YouTube Advertising Costs [2024]: Cost Models, Strategies & Tips

YouTube is a powerful platform for businesses to connect with their target audience through compelling video ads. As a result, understanding YouTube advertising [...]
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What Is Native Advertising and How Does it Work?

In today's fast-paced digital world, traditional advertising methods may be less effective in capturing the attention of modern consumers. As businesses seek in [...]
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What is Search Engine Marketing?

Search engine marketing (SEM) has become a vital strategy for businesses to gain online visibility and drive targeted traffic to their websites. With components [...]

Search Engine Optimization SEO

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How to Build a Winning Lead Generation Strategy

In today's competitive business landscape, lead generation has become an essential component of any successful marketing strategy. It involves identifying and a [...]
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TikTok Advertising Agency 101

Social media marketing has proven to be a game-changer for businesses looking to reach wider audiences and engage with potential customers innovatively. Among t [...]
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Embracing Growth-Driven Design for Better Digital Marketing

As marketers, we’re tasked with navigating through what can seem like endless trends, strategies, and technologies to capture the attention of our target audi [...]
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Key Concepts of a Marketing Data Warehouse

Data is the cornerstone of successful marketing strategies. Companies rely on insights from various sources to make informed decisions, optimize campaigns, and [...]
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Online Video Advertising Trends

Online video advertising has evolved swiftly and taken prominence in the realm of digital marketing. As 2023 draws near an end, a number of changes affect how m [...]
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Reputation Management for Small Businesses | In-Depth guide

For any business, having a good reputation is critical because reputation is built on trust. A strong reputation can increase trust, customer loyalty, and busin [...]
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A Comprehensive Guide to the Different Types of YouTube Ads 

In today's digital age, video content is supreme. YouTube has established itself as one of the most influential platforms for businesses to connect with their t [...]
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The Future of Native Advertising

Businesses are continuously looking for new methods to connect with their audiences in today's fast-paced digital market, when consumer attention spans are shor [...]
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Lead Magnets that Convert | Creating Irresistible Offers for Audience Engagement

Lead magnets are free resources, tools, or content pieces offered to website visitors in exchange for their contact information. They serve as the first touchpo [...]
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Why Law Firms Need Paid Search Advertising

Digital presence can make or break businesses, and law firms are no exception. The legal industry, characterized by fierce competition and ever-evolving client [...]
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Everything You Need to Know about Online Video Advertising

Ever wondered why online video advertising is leaving such a gigantic footprint on the digital landscape? It's a world where storytelling leaps off the page, im [...]
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Call Tracking on Websites– Why and How to Implement it in Your Business

Struggling to measure your marketing ROI? Learn how call tracking on websites can transform your strategy. Get insights now!
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Facebook Advertising Agency 101

Facebook is a powerful platform for businesses to reach and engage their target audience. Facebook advertising is an essential part of many successful marketing [...]
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How to Use AI in Content Creation

The integration of artificial intelligence (AI) in several industries has revolutionized the way we conduct business. One area where AI has made significant str [...]
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Email Marketing for Lead Generation

Email marketing is one of the most potent tools for generating leads and nurturing potential customers. Email lead generation involves capturing prospects' emai [...]
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AI-Assisted Advertising Data-Driven Decisions

Programmatic Advertising Benefits, Trends, and Processes

Advertising strategies are evolving at breakneck speed, and programmatic advertising is leading the charge. This year alone, it is set to account for 84% of all [...]
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Best Practices for Video Marketing Creatives

Short-form videos have emerged as a powerful tool for businesses to engage and connect with their target audience. Videos offer a dynamic and compelling way to [...]
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Strategic Use of AI in Marketing

In the rapidly evolving digital landscape, using artificial intelligence (AI) in marketing has become a game-changer for businesses.
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AI-Assisted Advertising Data-Driven Decisions

Web Performance Benefits of Server-Side Tagging

Server-side tagging refers to the practice of moving the execution of website tags and tracking scripts from the client-side (user's browser) to the server-side [...]

server side tagging SST

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Guide to Marketing Data Warehouse Guidelines

In today's fast-paced, data-driven world, businesses are constantly seeking new ways to gain a competitive edge. Marketing has evolved into a multifaceted disci [...]
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AI-Assisted Advertising Data-Driven Decisions

Server-Side Tagging Toolbox – Everything You Need to Know 

Welcome to the enchanting realm of digital marketing, where the influence of data is unparalleled and the authority of tags is unmatched. Ah, tags! Those minusc [...]
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An Overview of Conversion Rate Optimization Audits

Conversion Rate Optimization (CRO) has become crucial for businesses looking to gain a competitive edge and maximize their online presence.
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Ultimate Guide to Server-Side Tagging Platforms

Welcome to the world of server-side tagging, where efficiency, control, and enhanced data processing capabilities come together! In the ever-evolving landscape [...]
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Unlocking Marketing Success: The Power of Audience Segmentation

In today's highly competitive business landscape, understanding your customers has never been more crucial.
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8 Proven Programmatic Advertising Strategies for 2024

In recent years, programmatic advertising has enabled marketers to display ads on the websites their target demographic frequently visits. There is very little [...]
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AI-Assisted Advertising Case Studies

Server-Side Tagging Increases University Website Conversions

A strong online presence is paramount to a university's success. However, attracting and retaining students can be challenging when the website fails to engage [...]
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AI-Assisted Advertising Data-Driven Decisions

Media Mix Modeling | A Comprehensive Guide

Discover the secret formula of success with Media Mix Modeling (MMM), where data-driven insights and strategic allocation of resources converge, delivering unde [...]
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What’s the Difference Between Zero-Party Data and First-Party Data?

In today's data-driven world, businesses rely heavily on customer information to create personalized marketing campaigns and drive successful business strategie [...]
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What are the Different Types of Marketing Data Warehouses?

In today's data-driven business landscape, marketing departments rely heavily on data to make informed decisions and drive strategic initiatives.

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Why Server-Side Tagging is Important for E-Commerce

Businesses need to stay ahead of the curve to succeed in the fiercely competitive world of e-commerce. Accurate data collection and analysis are essential to st [...]

data warehouse data warehousing

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4 Types of Programmatic Advertising

Discover the top 4 types of programmatic advertising, from real-time bidding to audience retargeting, and revolutionize your digital marketing strategy for unpa [...]
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Are You Hearing What Your Marketing Data is Telling You?

Data plays a crucial role in the success of any marketing strategy. With the help of various analytics tools, businesses can track their performance and gather [...]
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Best Practices of Marketing Data Warehouses

Unlocking the potential of marketing data is like embarking on a thrilling treasure hunt, where buried within the vast expanse of customer insights and campaign [...]

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AI-Assisted Advertising Case Studies

Conversion Rate Optimization Increases University Lead Generation by 75%

In today's highly competitive digital landscape, colleges and universities are seeking innovative strategies to generate quality leads and attract prospective s [...]
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Data-Driven Decisions Tech-Forward Development

5 Questions CMOs Should Ask Their Team about Server-Side Tagging

Server-side tagging is an increasingly popular approach to improving effective data collection and accurate analytics. Marketers can unlock numerous benefits by [...]
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How Digital Creators are Changing the Face of Marketing

Marketing has come a long way from traditional tactics such as print ads and billboards. With the rise of social media, digital marketing has become an essentia [...]
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What Does a TikTok Ban Mean for Marketing to Teens?

The recent bans of the TikTok app on government devices at the federal level and across several states, in addition to Montana banning TikTok from doing busines [...]
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AI-Assisted Advertising AI-Assisted Advertising

Mastering the Art of YouTube Advertising Campaigns

YouTube is the world's largest video-sharing platform with over 2 billion monthly active users. With such a massive audience, it's no wonder that YouTube advert [...]
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How to Ask Clients for Google Reviews

Online reviews from customers are an essential part of any business's online presence. Google reviews, in particular, are crucial in today's digital world. They [...]

Reputation Review

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AI-Assisted Advertising Data-Driven Decisions

OTT Campaign Planning: Tips and Best Practices

Over-the-top (OTT) advertising has seen tremendous growth in modern advertising as more consumers opt to stream video content online instead of consuming tradit [...]
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Master Facebook Ads Benchmarks for Better Marketing Results

Mastering Facebook Ads benchmarks is an essential strategy to improve marketing performance. With Facebook's expansive user base and range of targeting possibil [...]
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Ultimate Guide to Search Engine Optimization: Understanding SEO

Learning the basics of Search Engine Optimization (SEO) can seem daunting, but mastering it can help give your website a competitive edge online.

Search Engine Optimization SEO

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AI-Assisted Advertising Data-Driven Decisions

Leverage Analytics to Maximize Your Social Media Advertising

Do you want to ensure that your social media advertising campaigns are truly effective and worthwhile? If so, leveraging analytics on your social media platform [...]
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Maximize Your Law Firm’s Reach with Legal Directories

Legal directories are a great way for lawyers and law firms to expand their reach, build visibility, and attract new clients as part of their law firm marketing [...]

Law Legal

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What are Digital Advertising Agencies and What do they do?

It's becoming increasingly important for businesses to have a strong online presence in order to reach their target audiences and stay competitive.
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Top 13 Benefits of YouTube Advertising

From global reach and targeted precision to visual storytelling and seamless integration with Google Ads, explore the top 13 benefits that make YouTube a must-h [...]
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Website Audits in 2023: Types, Importance, and Benefits

As marketers, we are constantly striving to make our websites more effective and efficient. With the ever-changing world of technology, we must understand how b [...]
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Reasons Why Growing Businesses Need a Marketing Data Warehouse

Marketing Data Warehouses are centralized repositories that store all marketing-related data for a business. It is usually a large data storage warehouse that c [...]

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Improve Your Marketing with Google Ads Callout Extensions

Google Ads Callout Extensions provide additional information about a product or service in a Google search ad. Callout extensions can be used to highlight uniqu [...]
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Top 20 AI Marketing Tools to Grow Your Business in 2024

The integration of Artificial Intelligence into marketing tools has emerged as a game-changer, automating processes, saving time, and enhancing the overall qual [...]
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Improve Website Security with Server-Side Tagging

Website security is critical for organizations that collect and process user data. One common approach to website analytics and tag management is client-side ta [...]
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Google My Business: Your Ultimate Guide

Google My Business (GMB) is a free tool from Google that enables businesses to create and manage their online presence across Google. Whether you own a brick-an [...]
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7 Questions CMOs Should Ask Their Teams About Data Strategy

As a Chief Marketing Officer (CMO), you know that business intelligence (BI) is critical for making informed marketing decisions. A robust data strategy that in [...]
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Data-Driven Decisions People-First Marketing

How to Grow Your Law Firm’s Caseload with Digital Marketing

Digital marketing helps law firms reach a larger audience than they could through traditional methods. Additionally, with the highly-specific targeting options [...]

Law Legal

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Acquisition Marketing: Attract New Customers and Scale Your Business

Attracting and acquiring new customers requires thorough planning and execution. This blog will show you how Acquisition Marketing can help your business scale [...]
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Geofencing Advertising: A Strategy for Physical Location Ads

Geofencing advertising is a digital marketing strategy that uses location-based marketing technology to create a virtual boundary around a physical location, su [...]
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Live Chat or Chatbot: Which is Best for Your Business

As customer service becomes more and more important in today's business world, companies are looking for ways to streamline their processes and improve customer [...]
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People-First Marketing Tech-Forward Development

Hyperlocal Social Media Marketing: Connecting with Community

Hyperlocal social media marketing is a targeted marketing strategy. It focuses on promoting a business's product or services to an audience in a localized geogr [...]
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Data Lake or Data Warehouse? Which Should Marketers Choose and Why Does It Matter? 

The decentralization of data sounds simple in its purest form and is truly understood by the industry. However, this straightforward term is the cause of many o [...]

data warehouse data warehousing

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Colleges Must Adapt to Facebook’s New Teen Ad Targeting Changes or Lose Reach

Last week, Facebook changed its advertising policies for teens, which has significant implications for colleges and universities that use Facebook and Instagram [...]
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Data-Driven Decisions Tech-Forward Development

5 Benefits of Server-Side Tagging

Implementing server-side tagging (SST) can provide many performance improvements for businesses and their marketing and advertising teams, from improved page-lo [...]
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Case Studies Tech-Forward Development

Managed Data Warehousing Leads to 96% Increase in Direct Sales Prospects

A Medicare Advantage provider faced a major challenge in enrolling members within a limited time frame of only 54 days. With a short window to attract and retai [...]

data warehouse data warehousing

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AI-Assisted Advertising Data-Driven Decisions

Data Warehousing: The Secret to Business Intelligence

Data warehousing is a critical component of any organization's data management strategy, whether for general business data analysis or for optimizing multi-chan [...]

data warehouse data warehousing

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Case Studies People-First Marketing

How We Increased a Landing Page Conversion Rate by 78%

A conversion rate is the percentage of a landing page's users that take the desired action on that page. It's also an excellent way to measure the effectiveness [...]
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Master Your Data: How Server-Side Tagging Can Improve Your Business Insights

Server-side tagging is a powerful tool that addresses a new problem — cookie blocking — and comes with several other benefits to data collection and privacy [...]
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GA4 vs Universal Analytics: What’s the Difference & How to Migrate Your Historical Data

Google Analytics 4 (GA4) is the most recent version of Google Analytics, the widely used tracking software. GA4 is becoming the default analytics system for Goo [...]
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The 6 Most Important Digital Marketing KPIs (and How to Track Them)

Digital marketing KPIs or Key Performance Indicators are tracking metrics that let you measure the success of your marketing campaigns. In today’s ever-changi [...]
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Case Studies Data-Driven Decisions

Digital Advertising Leads to 26% Growth in Law Firm Caseload

With competition for clients fierce among North Carolina law firms, our client's investments in traditional marketing had reached peak performance and, as a res [...]

Law Legal

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How to Optimize Your YouTube Channel for Greater Visibility

Want to get more out of your YouTube channel? Learn how to optimize your channel for better search engine visibility; we cover it all from keyword research to v [...]
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How to Build an Effective Digital Marketing Budget in 2024

In an era dominated by online presence and digital engagement, constructing a well-defined digital marketing budget is paramount for businesses seeking to thriv [...]
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How to Set Marketing Goals to Align With Your Business Goals

Metrics, benchmarks, and data insights  are vital to creating a marketing plan for any business. However, you must keep the overall business objectives in mind [...]
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Data-Driven Decisions Tech-Forward Development

How a Legal Firm Saved More Than $89,000 in Ad Click Fraud. 

Click fraud happens when any person or computer program repeatedly clicks on a pay-per-click (PPC) ad to generate fraudulent charges to the advertiser.

Law Legal

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Employee Spotlight: Rakesh Siliveru

SEO strategy is an important component of our ida™ website philosophy. Rakesh is the behind-the-scenes technical specialist that creates and executes the SEO [...]
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New Path Recommends: Business and Marketing Must-Reads

We believe that learning is essential to growth and challenging the status quo in business. Creating change means thinking big and eagerly seeking new ideas. Ne [...]
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Employee Spotlight: Kelly Paul

Meet Kelly Paul, our Vice President of Marketing Operations. She manages the New Path Team in our day-to-day operations to ensure our clients are taken care of [...]
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Employee Spotlight: Devvkanth Musunuru

Want to know the influential force behind the data-driven recommendations we give to clients? Meet Devvkanth, our superstar Analytics Project Developer!
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7 OTT Advertising Trends to Watch in 2024

As more people switch to streaming content, marketers notice and invest in OTT advertising platforms. This article will look at seven of the most significant O [...]
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In-House Marketing vs. Agency: Which One Should You Hire?

Advertising is crucial to any successful business. To scale up your marketing efforts, you’ll need to hire talented people to help execute your marketing stra [...]
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Employee Spotlight: Chris Whitesell

Our leader and the reason New Path even exists! Back in 2015, he established New Path Digital to help other businesses. Here are a few fun facts about him:
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OTT Advertising Metrics: How-To Guide for Measuring Success

Streaming platforms provide incredible benefits, including real-time reporting and hyper-targeting capabilities. Increased technology and intelligence add compl [...]
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How to Respond to Positive and Negative Reviews in 5 Easy Steps

How do you respond to positive reviews online? How and when should you respond to negative online reviews? Should you respond to all online reviews?

Reputation Review

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Employee Spotlight: Elizabeth Yocum

Account executive, Human Resources, Accounts Payable, Team Mom - you name it and it's part of what Elizabeth Yocum brings to the New Path Team each and everyday [...]
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People-First Marketing Tech-Forward Development

Three Critical CRM Success Factors You Should Know

Making your CRM work for you is not always an easy task. Here are three critical CRM success factors you should be using to get the most out of your CRM.
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A Quick Guide to Creating Your Effective Personalization Strategy

An effective personalization strategy doesn’t just mean greeting somebody through email by name. It may have been disruptive fifteen years ago, but the modern [...]
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People-First Marketing Tech-Forward Development

Benefits of Using a CRM to Power Your Marketing Strategy

Data on its own is useless. For data to be effective, it needs to be collected, stored, and harnessed in such a way it becomes valuable with minimal maintenance [...]
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Breaking Down Silos to Improve Your Revenue

Historically, most organizations separate their Marketing, Sales, and Customer Success departments as per the diagram above. But as you can see, this often lead [...]
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People-First Marketing Tech-Forward Development

Build a Revenue Model with HubSpot CRM: A How-To Guide

By knowing exactly where, when, and how customer handovers will occur and intersect as the prospect moves through your sales cycle, you can reduce friction, spe [...]
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Tech-Forward Development Tech-Forward Development

7 Common RevOps Challenges and FAQs Answered!!

RevOps is a powerful way to drive more revenue through your business, but as a relatively new operational concept, there are a few potential RevOps challenges y [...]
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Tech-Forward Development Tech-Forward Development

What is RevOps?

RevOps is a framework to connect your technology, processes, and strategy and create a frictionless revenue-generating machine while delighting your customer at [...]
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Data-Driven Decisions Tech-Forward Development

Preparing for a Cookieless Future Part 2: Google Topics API

Google Topics API is a new system for interest-based advertising that aligns with the Privacy Sandbox initiative. This is a collection of technologies that prot [...]

Cookies

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AI-Assisted Advertising Data-Driven Decisions

OTT Advertising Ad Spend: Deep Dive

Increased popularity in streaming content and OTT advertising has leveled the playing field for SMBs to compete with enterprises in the television advertising s [...]
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People-First Marketing People-First Marketing

Best Super Bowl Ads 2022: New Path Hot Takes

As a team focused on marketing and advertising, we were more excited for February 13th to roll around for the commercials than the “Big Game.”
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Agency News Agency News

Employee Spotlight: Caitlyn Banks

Content is critical to every inbound marketing strategy and our digital content manager, Caitlyn Banks, is the one who makes it happen for our clients at New Pa [...]
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AI-Assisted Advertising Data-Driven Decisions

8 Creative Best Practices for OTT Advertising

When investing in OTT, it's critical that your ads be the greatest they can be - here are some best practices to keep in mind when creating your latest OTT ad.
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Data-Driven Decisions People-First Marketing

How to Create High-Quality Content for Inbound Marketing

Having an inbound mindset is great, but a key component of a great inbound strategy is outstanding content. If you're in a content creation rut, here are our ti [...]
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Agency News Agency News

Employee Spotlight: Emily Phillips

Project management is both a skill and an art form. Emily is our master of all things deadlines and scheduling here at New Path. Check out these fun facts about [...]
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AI-Assisted Advertising AI-Assisted Advertising

Best OTT Advertising Platforms in 2024

The rapid rise in streaming services and viewership is changing how brands advertise to potential customers.
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AI-Assisted Advertising AI-Assisted Advertising

What is OTT Advertising in 2024: Benefits, Strategy & How to Buy

Television viewing habits have changed a lot over the past decade as cable television providers have slowly been losing subscribers to internet-based streaming [...]
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Agency News AI-Assisted Advertising

Paid Search Advertising (PPC):
Why You Need It

Connect with your prospects at the exact moment they are looking for your product or service with a paid search campaign.
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Agency News Agency News

Paid Search Advertising (PPC): How it Works

In today's ever-expanding digital marketing world, there are a plethora of options to reach potential customers. But if you're looking for the most cost-effecti [...]
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AI-Assisted Advertising AI-Assisted Advertising

5 Ways to Prepare for a Cookieless Future

While Apple and Google’s elimination of third-party cookies has given marketers, ad tech firms, and developers angst, it’s been evident for years that cooki [...]
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AI-Assisted Advertising Data-Driven Decisions

Third-Party Cookies Crumb to an End

For years, brands have been using cookies to track website visitors, collect data that helps target ads to the right audience, and improve the user experience.

Cookies

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Data-Driven Decisions Data-Driven Decisions

Why Digital Marketing Analytics Matter to Your Business

Effective marketing and advertising have always been fueled by a strategic mix of art and science. In the past, the ability to make data-driven decisions was re [...]
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People-First Marketing People-First Marketing

Online Reputation Management Guide [2024]

Understanding the entire path to purchase will help you grow your business by mastering the consumer experience. It is crucial to interact with your clients con [...]
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People-First Marketing Tech-Forward Development

Email Marketing: Choosing the Right Platform for Your Business

Email marketing continues to be a fundamental digital marketing channel. It allows you to build your brand, sell your products and services, and maintain a rela [...]
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AI-Assisted Advertising People-First Marketing

5 SEO Tips for Optimizing your Content and Website

Let's cut to the chase — an optimized website earns more traffic. Proper SEO makes your website more visible, which means more traffic and more opportunities [...]
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AI-Assisted Advertising People-First Marketing

What is SEO and Why Does it Matter?

SEO aims to drive more relevant traffic, leads, sales, and revenue for a business. Implementing proper SEO tactics into your digital marketing strategy is the m [...]
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Agency News Agency News

New Path Unveils New Look

While we are excited to unveil our new look, we are even more excited to unpack what it represents – a proactive and thoughtful evolution of our business that [...]
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Agency News Tech-Forward Development

How to Choose a Digital Marketing Agency

Your brand’s digital presence is a process of development and growth – it doesn’t happen overnight. And, if you’re looking for external help, it doesn� [...]
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Data-Driven Decisions People-First Marketing

Quality vs Quantity: Your Social Media Followers

We work to help increase clients’ social media follower count but, more followers do not automatically equal new business. In social media, quality trumps qua [...]
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Data-Driven Decisions People-First Marketing

The Power of the Buyer Persona

The power of a buyer persona lies in its ability to help businesses understand their target audience on a deeper level and create more targeted and effective ma [...]
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AI-Assisted Advertising Data-Driven Decisions

9 Geofence Mobile Advertising Strategies in 2024 [Tested & Proven]

Geofenced display advertising is proving to be an effective tactic for digital marketers across multiple industries. Read on to learn more about Geofenced displ [...]
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Agency News Tech-Forward Development

Your Guide to Digital Maturity

Digital maturity is an actionable alternative to digital transformation that focuses on learning, experimenting, and even failing to achieve greatness over time [...]
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People-First Marketing People-First Marketing

What is Inbound Marketing?

Inbound marketing is a strategy that drives prospective customers to your website at every stage of the buyer’s journey. By creating informative and tailored [...]
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AI-Assisted Advertising AI-Assisted Advertising

Digital Media Buying 101: A Beginner’s Guide

Digital media buying is the process of purchasing digital advertising. This includes buying ad space or inventory from publishers or ad networks. The goal is to [...]
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AI-Assisted Advertising AI-Assisted Advertising

Programmatic Media Buying

As machine learning and artificial intelligence technology continues to advance,  programmatic media buying is an essential key
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People-First Marketing People-First Marketing

5 Steps to Inbound Marketing

If you're looking to attract high-quality leads and grow your business, inbound marketing can be a highly effective strategy. Inbound marketing is all about cre [...]
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Agency News Tech-Forward Development

How to Assess Your Digital Maturity

Technology is just half of the equation; digital maturity is about how your organization uses that technology. It is a constant process of improvement, which is [...]
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Agency News Tech-Forward Development

3 Roadblocks to Digital Maturity

Like most strategies that save time and money, digital maturity requires an investment of resources; New Path can help guide you safely around the following roa [...]
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Agency News Tech-Forward Development

5 Steps to Enable Digital Maturity

You can make digital maturity a reality with a strong, consistent vision. Follow these 5 steps to embrace digital maturity at your own organization:
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Agency News Agency News

Ribbon Cutting Celebration

Our new offices are located at 113 Gatewood Avenue in High Point. If you're in the neighborhood, stop by and say hello!
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