Law Firm Rejuvenates Recruitment Strategy: 4 New Hires and Soaring Engagement

By New Path Digital On

June 19th, 2024

Results:

One year after implementing our strategy, the firm achieved impressive results:

2,400 Page Visits
The redesigned careers page attracted significant candidate interest.
83% Content Engagement
Content resonated with visitors, encouraging them to learn more about the firm.
70 Downloads – Working Here Brochure
Employment candidates downloaded a key human resources brochure and asked to be contacted about employment.
4 New Hires
The firm successfully filled open positions across various departments.
3 New Attorneys
The strategy specifically attracted high-caliber legal talent.

Challenge:

A regional personal injury law firm needed to attract top talent across all employment levels, including office staff, paralegals, and attorneys to meet the demands of its rapid client growth. Their existing website was designed to attract new clients and lacked a comprehensive careers section that adequately communicated the firm’s unique offerings as an employer.

Solution:

New Path Digital partnered with the law firm and its writing team to develop a comprehensive recruitment strategy centered around their website. We implemented the following:

Engaging Content Strategy
We replaced static text with informative and captivating multimedia content that resonated with potential candidates.
Culture Corner
We highlighted the firm’s culture, fostering a sense of community and purpose for potential employees.
Growth Mindset
We emphasized the firm’s commitment to professional development, showcasing opportunities for employees to learn and advance.
Aligned Goals
We connected the firm’s goals with those of potential hires, demonstrating a collaborative and motivating environment.
A Day in the Life
Behind-the-scenes videos showcase the day-to-day experiences within each role, giving applicants a realistic glimpse into the work.
Employee Voices
We featured employee testimonials, providing a genuine perspective on the firm’s work environment.
Benefits at a Glance
We offered a downloadable brochure highlighting the firm’s benefits package, community service initiatives, and other attractive perks.
Streamlined Application Process
We outlined clear steps and expressed appreciation for candidate interest.

Employer of Choice

By focusing on employee experience and showcasing the firm’s unique culture, we helped them establish themselves as an employer of choice. The redesigned website functions as a powerful recruitment tool, attracting qualified candidates and propelling the firm towards a successful hiring year.