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The New Path Advantage

Here’s the truth:

Great marketing transcends industries because of the ability to master the art of human connection through storytelling and data-driven strategies. Forget the jargon. We speak the language of engagement, growth, and conversion, personalized to your business aspirations.

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Turning Strategy into Success

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Trust, Authority & Content Signals in AI Search (AEO)

Upgrade SEO to AEO. Align with search intent, add schema, and strengthen trust signals to win AI Overviews, voice results, and chatbot recommendations.

OTT Advertising in the Triad: What Businesses Need to Know

If you’re a local business in Greensboro, High Point, or Winston-Salem, there’s a good chance your customers are no longer watching traditional broadcast or cable TV. They’re streaming their favorite shows on Hulu, Sling, YouTube TV, and more—often with ads. That’s where OTT (Over-the-Top) and CTV (Connected TV) advertising comes in. If you’re considering OTT […]

Paid Search + SEO: A 90-Day Revenue Surge Plan

Pair paid search with SEO for immediate wins and lasting growth. Follow a 90-day plan—audit, launch, optimize, and scale—to cut waste and lift revenue.

How Local Brands Win with CTV and OTT Advertising

Learn how local & mid-size brands can win with OTT/CTV ads on any budget. Get tips on targeting, repurposing content & creating pro-quality videos.
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