Programmatic media buying services
Programmatic Media Buying That Reaches the Right Audiences
Reach high-value audiences across display, video, mobile and CTV, with media buying from a team optimizing it since the earliest platforms launched.
Sound familiar?
Pick your problem. See how we fix it.
Programmatic buying is easy to start and hard to run well. These are the four problems we find first when we open an account.
The problem
Wasted spend, murky inventory
Impressions are delivered. Whether real people saw them, and where, is anyone’s guess.
How we fix it
Programmatic complexity hides waste unless someone watches it closely. We buy from brand-safe inventory, apply fraud detection and strict controls, and review placements, so budget reaches real audiences.
The problem
Set up, then left to run
Bids and audiences were configured once. Nobody has touched them since.
How we fix it
Programmatic rewards constant adjustment. We monitor campaigns daily and adjust bids, targeting and creative as viewability, engagement and conversion data comes in, instead of waiting for a monthly review.
The problem
Fees you can’t see
The report shows impressions. It doesn’t show how much of your budget reached working media.
How we fix it
Layers of platform fees and markups stack up through middlemen. As a direct partner, we cut those layers out, keep pricing transparent and put more of your spend into working media.
The problem
Hard to scale
What worked at a small budget stalls when you add spend.
How we fix it
Scaling means widening reach without diluting audience quality. We add audiences, channels and formats across display, video, mobile and CTV, and let conversion data decide where the next dollar goes.
What’s included
Ongoing programmatic media buying & management
Programmatic strategy and planning
We start with your goals, audience and budget, then plan the channel mix before a dollar goes into the market.
Inventory and channel access
Display, video, mobile and OTT/CTV inventory, bought from brand-safe sources with fraud detection in place.
Targeting and data enrichment
First- and third-party data, behavioral insights and audience modeling, narrowed by location, device and streaming habits to the people who matter.
Creative and format flexibility
Static, video and streaming formats matched to each placement, so creative fits where the ad runs.
Bid optimization and spend management
Bids, pacing and budgets adjusted for programmatic media buying against performance data, so spend moves toward what’s working.
Tracking and transparent reporting
Programmatic media buying reporting from impressions through clicks, site visits, form fills and purchases, with a clear read on what to do next.
See where AI names you today. Start with a free discovery call, no obligation.
Partnering with regional favorites to national brands
Client results
Grow like our clients.
LAW FIRM · STREAMING MEDIA
$800k
in won case value in 90 days
Tracked from first ad view to signed case, a 90-day CTV campaign for a North Carolina personal injury firm produced 186 qualified calls and 44 retained clients.
SPORTS · FULL-FUNNEL ADVERTISING
2000+
tickets sold in one season
The team knew clicks and views, not what sold tickets. We tied streaming ads to purchases and shifted spend toward the games and formats that sold.
- 95%of partnerships continue past year one
- 7.5 yrsaverage client partnership
- 11 yrslongest client partnership
Measurement
Connect campaigns to sales and revenue.
Leads are only the start. We optimize toward qualified opportunities, customers and revenue, not just form fills.
We check the tracking first
Broken tags, duplicate conversions and missing offline sales are common. We fix them before Google and Microsoft start bidding on bad signals.
We connect ads to your sales data
Your CRM, call tracking and sales data, linked back to the campaigns that drove them.
We report on what you care about
Cost per qualified opportunity, cost per signed case or booked job, and return on ad spend measured against revenue.
Why New Path Digital
A team that sticks with you.
Specialists who stay on your account
The people who plan your media campaigns also watch them. You’re not handed off.
Partnerships that last 7.5 years on average
AI platforms keep changing. Your AEO plan changes with them, and with your goals.
Business results come first
We’ve bought through programmatic since the tools matured, so you can trust us to drive results.
No competitor conflicts
We don’t work with your direct competitors in the same market.
Industries
Programmatic media buying for your industry
Law firms
Streaming and display that reach people at home, tracked from first ad view to signed case.
Higher education
Precise audience targeting across display, video and streaming, measured toward inquiries and applications
Home services
Geo-targeted display and streaming that reach nearby households and turn them into booked jobs
Your free marketing audit
From audit request to clear priorities
Start with context
Tell us what’s not working and what you want to grow.
Account review
We dig into your account, tracking, targeting and spend.
Findings
We walk you through the priorities, in plain numbers.
What we look at
No obligation. You keep the findings.
- Account structure and wasted spend
- Conversion tracking and offline sales
- Targeting, bidding and budgets
- Landing page gaps
Book your discovery call
See what it’s like to have us in your corner.
★★★★★
“You’ve taken us down many paths, but you’ve never taken us down a wrong path.”
Trent Cockerham · CEO, Hospice of he piedmont
FAQ
Programmatic media buying questions, answered.
What does a programmatic media buying agency do?
We buy digital ad space in real time across display, video, mobile and CTV, then manage targeting, bids and reporting so spend is efficient and tied to results.
What kind of business is a good fit for New Path Digital’s programmatic media buying services?
Businesses from small and mid-size to enterprise. Budgets usually start in the low thousands per month, depending on targeting and reach, and we keep pricing transparent.
Can programmatic ads be linked to conversions like leads or sales?
Yes. We track impressions through clicks, site visits, form fills and even purchases, giving you attribution from first ad to result.
How do you prevent fraud and wasted impressions?
We use brand-safe inventory, advanced fraud detection and strict controls so ads reach real audiences.
Can programmatic ads run on OTT and CTV?
Yes. Programmatic can include OTT and CTV, so you can reach households on popular streaming platforms.