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Media Planning Tool Make Every Click Count with Strategic Marketing from New Path Digital
Our Passion Lies in Fueling Growth
The New Path Advantage
95%
Of Our Clients Stay Past Year One
7.5 Years
Average Client Partnership Span
100%
Google Certified & Data-Obsessed
Why New Path?
Serious Strategy
We craft results-oriented plans.
Proactive Partnership
We identify opportunities before they arise.
Data-Fueled Growth
We make decisions on insights, not hunches.
Streamlined Processes
We keep things clear and efficient, maximizing your results.
Frictionless Marketing
We remove marketing roadblocks.
Our Expert Team
Chris Whitesell
President & Founder
With more than 20 years of experience in marketing, Chris leads the agency in developing and executing consumer-focused marketing …
Kelly Paul
Vice President Marketing Operations
A strategic marketing leader with more than two decades of experience, Kelly brings a deep background in communications across Pub…
Nosh Jones
Director of Business Development
Nosh guides clients through digital transformation by aligning business goals with creative, data-informed solutions.
Greg Hibberts
Director of Account Management & Strategic Initiatives
Greg brings 20+ years of experience in digital marketing and business strategy. As Director of Account Management & Strategic Init…
Caitlyn Avery
Account Executive, Digital Content Manager
Caitlyn helps businesses and organizations grow by leading content marketing strategies that drive impressions, site visits, and c…
Devvkanth Musunuru
Senior Analytics Project Developer
Devvkanth helps businesses and organizations uncover hidden and actionable marketing and advertising insights in data by breaking …
Rakesh Siliveru
SEO Specialist
Rakesh helps businesses and organizations grow by researching, identifying, and implementing Search Engine Optimizations (SEO) tha…
Your Path to Business Success Starts with a Consultation. Book It Now!
Our consultation includes:
- Discussion of your growth and marketing goals
- Audit of your current digital assets
- Valuable insights into your current marketing effectiveness
Turning Strategy into Success
OTT & CTV Ad’s Role in Digital Media Mix
Maximize your digital media mix with OTT and CTV advertising. Learn how a connected TV advertising strategy can boost streaming TV ads' performance.
Ad Frequency: How Often is Enough?
Ad frequency is one of the most overlooked yet critical elements of successful advertising. Show your ad too few times, and you risk being forgotten. Show it too often, and you may annoy your audience.
Full Funnel Marketing for PI Law Firms
Learn how full-funnel marketing helps personal injury law firms move prospects from awareness to signed cases using CTV, retargeting, and more.
How to Plan an OTT/CTV Ad Campaign: Step by Step
Learn how to plan OTT/CTV ad campaigns using AI-driven targeting and cross-screen synergy, and stay ahead with cutting-edge connected TV advertising strategies.
Crack the CPM Code: Smarter Ads, Better ROI
Learn how to decode CPM (Cost Per Mille) to improve your ad performance and ROI. Discover what impacts CPM, when to use it, platform benchmarks, and expert tips to optimize your media strategy.
Top Digital Advertising Platforms for 2025
Find out which digital and online advertising platform trends are revolutionizing ad performance and audience targeting in 2025.
