The New Path Advantage
95%
Of Our Clients Stay Past Year One
7.5 Years
Average Client Partnership Span
100%
Google Certified & Data-Obsessed
Why New Path?
Serious Strategy
We craft results-oriented plans.
Proactive Partnership
We identify opportunities before they arise.
Data-Fueled Growth
We make decisions on insights, not hunches.
Streamlined Processes
We keep things clear and efficient, maximizing your results.
Frictionless Marketing
We remove marketing roadblocks.
Our Expert Team
Chris Whitesell
President & Founder
With more than 20 years of experience in marketing, Chris leads the agency in developing and executing consumer-focused marketing …
Kelly Paul
Vice President Marketing Operations
A strategic marketing leader with more than two decades of experience, Kelly brings a deep background in communications across Pub…
Nosh Jones
Director of Business Development
Nosh guides clients through digital transformation by aligning business goals with creative, data-informed solutions.
Greg Hibberts
Director of Account Management & Strategic Initiatives
Greg brings 20+ years of experience in digital marketing and business strategy. As Director of Account Management & Strategic Init…
Caitlyn Avery
Account Executive, Digital Content Manager
Caitlyn helps businesses and organizations grow by leading content marketing strategies that drive impressions, site visits, and c…
Devvkanth Musunuru
Senior Analytics Project Developer
Devvkanth helps businesses and organizations uncover hidden and actionable marketing and advertising insights in data by breaking …
Rakesh Siliveru
SEO Specialist
Rakesh helps businesses and organizations grow by researching, identifying, and implementing Search Engine Optimizations (SEO) tha…
Your Path to Business Success Starts with a Consultation. Book It Now!
Our consultation includes:
- Discussion of your growth and marketing goals
- Audit of your current digital assets
- Valuable insights into your current marketing effectiveness
Turning Strategy into Success
How to Track ROI from Your OTT Advertising Campaigns
Wondering if OTT ads actually work? Discover how to track ROI and measure OTT ad performance, from website conversions to cross-device attribution.
OTT Ads for Law Firms: 2025 Guide
Learn why OTT advertising is the essential 2025 marketing shift for law firms. Discover the impact of targeted reach and cost-effective solutions.
OTT Advertising for Local Businesses
Read about affordable OTT advertising strategies for small businesses and leverage local targeting and programmatic options to boost your brand.
Best OTT Ad Platforms Compared: 2025 Buyer’s Guide
Choosing the right OTT ad platforms? This guide highlights their reach, targeting options, and which ones are the best for your ad campaigns.
Case Study: Website Redesign for a Nonprofit Organization
Introduction This case study demonstrates how a user-friendly, visually appealing website can strengthen community connections and drive meaningful growth, showcasing how a nonprofit partnered with New Path Digital to achieve its goals. The Challenge: Poor User Experience and Limited Usability The organization’s website presented several issues that impacted its ability to support clients and achieve […]
Disney+ vs. MNTN vs. Amazon: OTT Ad Platforms (2025)
Reach engaged streaming audiences in 2025. Learn about targeting options & find which of the platforms is the best for your OTT ads- Disney+, MNTN or Amazon?