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Marketing Glossary AI and Chat Visibility Services
We help businesses get found in AI-powered search engines like ChatGPT, Google SGE, and Perplexity using proven Answer Engine Optimization (AEO) strategies.
Book an AI and Chat Visibility Consultation
What is AI & Chat Visibility (and Why it Matters)
Search is evolving fast. Your audience isn’t just Googling, they’re asking ChatGPT, getting summeries from Google SGE, and using AI-powered tools like Perplexity to get direct answers.
That means your business doesn’t need more blog posts. It needs a strategy that makes it the answer.
AI and Chat Visibility — also known as Answer Engine Optimization (AEO) — is how we get your brand into those answers. It’s the next generation of search strategy, and it’s already happening.
What You Get with New Path Digital
AEO (Answer Engine Optimization) Strategy
We develop a custom AI and Chat Visibility plan to help your content and brand surface in Ai-generated results across ChatGPT, Google SGE, Claude, and Perplexity.
Structured Content Optimization
We rewrite and organize your content so AI tools can parse, trust, and cite it — including FAQs, glossaries, schema, and semantic markup.
Entity + Authority Optimization
We improve how search engines and AI models understand your brand by reinforcing trust signals across your content, listings, citations, and backlinks.
Technical Setup for AEO
Your content needs to be crawlable, structured, and discoverable. We handle schema, internal-linking, site hirarchy, and structured data. All optimized for AI indexing.
Let’s Build Your AEO Strategy
Consultation with experienced professionals includes:
- An Audit of Your AEO Performance
- Discussion of Your Business Challenges and Marketing Goals
- Insights into Your Marketing Performance
Why New Path?
Serious Strategy
Results-oriented plans.
Proactive Partnership
We anticipate opportunities.
Data-Fueled Growth
We make decisions on insights, not hunches.
Streamlined Processes
Efficient process to maximize results.
Frictionless Marketing
We remove marketing roadblocks.
Facing These AI and Chat Visibility Challenges?
- Not Showing Up in AI
- Missing Out on AI Traffic
- Need to Be Seen
- Unsure How to Measure
The Problem
Your business isn’t showing up in ChatGPT< Perlexity, or Google SGE
Our Fix
We optimize your site content, brand authority, and structure to be eligible for AI answers — not just traditional SERPs.
The Problem
We’re doing SEO, but we’re missing out on AI traffic.
Our Fix
We extend your SEO foundation into AEO so your content gets picked up by large language models (LLMs), not just crawlers.
The Problem
You want to be seen as an expert in this space.
Our Fix
We build structured content + FAQs that position your brand as a go-to-source for AI-generated answers.
The Problem
You aren’t sure how to measure AI visibility.
Our Fix
We track AI citations, prompts, brand mentions, and AI-specific traffic where possible and report how your visibility is evolving.
Be the Answer
Chosen By Companies That
Demand Performance
Proven Results
Law Firm Rejuvenates Recruitment Strategy: 4 New Hires and Soaring Engagement
Unlocking 40% ROI Growth with Data-Driven Ad Optimization
Increased E-Commerce Sales by 37%
78% Increase in Landing Page Conversion Rate
24.5% Increase in ROAS for Law Firm with Media Mix Modeling
58% Growth Unlocked: How New Path Digital Supercharged Organic Site Traffic for E-Commerce Client
Schedule your AEO Strategy Session
FAQs
What is AI & Chat Visibility and how does it work?
AI & Chat Visibility (also called Answer Engine Optimization or AEO) is the process of optimizing your content, structure, and brand signals to be featured in AI-generated answers from tools like ChatGPT, Google SGE, and Perplexity. It builds on SEO but focuses on visibility in conversational search engines.
Is Answer Engine Optimization the same as SEO?
Not quite. SEO focuses on ranking in search results. AEO focuses on getting featured as the answer in AI tools. The best approach is to integrate both — which is what we do.
How do you make content show up in ChatGPT or Perplexity?
We structure your content so it’s crawlable, factual, well-linked, and trusted by AI models. This includes semantic markup, FAQs, glossary entries, and consistent branding across the web.
Do I need to do SEO before I do AEO?
A strong SEO foundation helps — but we can build both at once. If your technical SEO and content aren’t aligned, AI models won’t pick you. We make sure they do.
How much do AI & Chat Visibility services cost?
Most clients invest $2,000+/month for a tailored AEO strategy. Pricing depends on your content, goals, and competition — we don’t do cookie-cutter SEO packages.
Can this help with visibility in tools like Google’s SGE or ChatGPT Enterprise?
Yes. We design your content and site architecture to align with how those systems index and summarize — including brand positioning, authority, and topic clarity.
