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A staffing firm's full-funnel lead generation program: built from scratch, tracked to each application, optimized weekly, then paused to measure its impact.
A North Carolina personal injury firm used CTV to reach people at home, on the couch. In 90 days, the campaign generated 186 qualified calls, 44 retained clients, and $800K+ in won case value, tracked from first ad view to signed case.
Industry: Commercial ServicesFocus: Paid Search Landing Page OptimizationGoal: Increase Conversions from Commercial Paid Search Traffic The Challenge A regional leader in commercial door solutions wanted to increase the effectiveness of their paid search landing page for potential commercial clients in the Charlotte and Greensboro markets. The original landing page was serviceable, but it primarily listed […]