Because ‘Trust Us, It’s Fine’ is Not a Strategy
If you’re spending real money on Google Ads and don’t know exactly what’s working, what’s wasting money, and what’s quietly broken…this page is for you.
Why This PPC Audit Quiz Exists
We see it every day: businesses investing serious money in Google ads, but leaving performance on the table. Not because advertising doesn’t work, and not because anyone is incompetent.
It happens because Google Ads is complex, fast-moving and incredibly easy to “set and maintain” instead of actively improve.
This quiz exists to help you pause and ask a better question: Are your Google Ads performing as well as they should be for what you’re spending?
Start the Performance Check
Enter your details below to calculate your Google Ads performance:
Performance Metrics
CTR
CPC
CVR
CPL
Evaluation Results
Receive a Free PPC Audit
New Path Digital is here to do a free audit for you — please reach out to Nosh Jones
How to Think About Your Results
Your score isn’t a verdict, it’s a signal.
Most Google Ads accounts land somewhere in the middle, not broken, not optimized, just leaving opportunity on the table. And that opportunity grows as budgets grow.
This PPC Audit quiz is designed to identify if it’s worth taking a closer look, not to diagnose the fix.
Want a Clearer Answer?
If you’re spending $5,000+ per month on Google ads and your results raise questions or confirm a suspicion, a full PPC Audit will give you clarity across structure, messaging, spend efficiency, and conversion performance.
- No obligation.
- No long-term commitment.
- Just a clear picture of what’s working, what isn’t, and where improvement is possible.
No
What You’ll Get in Your Free PPC Audit
Campaign Structure & Targeting Review
We dig into how your account is organized and whether your ads are reaching the right people — efficiently.
Keyword & Match Type Review
Are you bidding smart or paying for wasted clicks?
Ad Copy & CTA Review
We evaluate how your messaging aligns with search intent and drives action.
Landing Page Alignment
Sending traffic to the wrong page? That’s killing your conversions.
Conversion Tracking & Measurement
No tracking, no strategy. We check your setup for accuracy and attribution.
Not Ready For An Audit? Start With a Conversation.
- Talk through your results
- Sense-check what you’re seeing in reports
- Decide if an audit even makes sense
FAQs
How does a PPC audit quiz work?
The New Path Digital PPC Audit Quiz asks for basic information such as industry and key performance metrics, then compares those inputs against common performance expectations to provide context and guidance. This helps you understand if you’re PPC campaigns are meeting industry benchmarks or if you need someone to examine how to optimize them so they exceed those benchmarks.
Is a PPC audit quiz the same as a Google Ads audit?
No. The New Path Digital PPC Audit Quiz provides directional insight based on high-level performance indicators and industry context. It helps determine whether your Google Ads results appear healthy or may warrant a closer look.
A full Google Ads audit goes much deeper. It includes a detailed review of account structure, campaign strategy, ads, keywords, landing page alignment, and conversion tracking to identify specific opportunities for improvement.
For businesses spending $5,000 or more per month on Google Ads, New Path Digital offers a free Google Ads audit to provide that deeper level of analysis and clarity
Why should businesses assess Google PPC Ads performance regularly?
Regular assessment of PPC ad performance helps identify inefficiencies, rising costs, and missed opportunities before they negatively impact growth.
Why are my Google Ads costs going up but results staying the same?
When costs rise without a corresponding lift in leads or conversions, it often points to efficiency issues within the account. These can include declining conversion rates, increased competition driving up costs, outdated targeting or messaging, or missed optimization opportunities that compound over time.
A PPC audit helps identify where performance is slipping, why it’s happening, and which areas are having the greatest impact on efficiency. For businesses spending $5,000 or more per month on Google Ads, New Path Digital offers a free Google Ads audit to provide clarity on what’s working, what isn’t, and where improvements can be made before additional budget is invested.
What are signs of wasted spend in Google Ads?
Common signs of wasted spend include rising costs per lead, stagnant or declining conversion rates, broad targeting that captures low-intent traffic, and limited performance improvement over time despite ongoing spend.
These patterns often indicate that campaigns are being maintained rather than actively optimized. Without regular evaluation, inefficiencies can compound, causing businesses to pay more for the same—or fewer—results.
A PPC audit helps uncover where spend is being diluted, which campaigns or keywords are underperforming, and whether current strategy aligns with business goals. For businesses spending $5,000 or more per month on Google Ads, New Path Digital offers a free Google Ads audit to identify inefficiencies and highlight opportunities to improve performance without unnecessary spend.