Category: Agency News

SEO strategy is an important component of our ida™ website philosophy. Rakesh is the behind-the-scenes technical specialist that creates and executes the SEO strategies for our clients. Take a few minutes to get to know him…

We believe that learning is essential to growth and challenging the status quo in business. Creating change means thinking big and eagerly seeking new ideas. New Path Digital encourages challenging prevailing assumptions and continuously improving marketing and advertising approaches for ourselves and our clients. Reading is one way we make it happen. 

Meet Kelly Paul, our Vice President of Marketing Operations. She manages the New Path Team in our day-to-day operations to ensure our clients are taken care of every step of the way.

Want to know the influential force behind the data-driven recommendations we give to clients? Meet Devvkanth, our superstar Analytics Project Developer!

Our leader and the reason New Path even exists! Back in 2015, he established New Path Digital to help other businesses. Here are a few fun facts about him:

Account executive, Human Resources, Accounts Payable, Team Mom – you name it and it’s part of what Elizabeth Yocum brings to the New Path Team each and everyday. Clients are delighted with her ability to manage projects and offer insightful ideas to continue improving their visibility to new customers. Here are a few fun facts…

Content is critical to every inbound marketing strategy and our digital content manager, Caitlyn Banks, is the one who makes it happen for our clients at New Path. Here are a few fun facts about her:

While we are excited to unveil our new look, we are even more excited to unpack what it represents – a proactive and thoughtful evolution of our business that positions us to anticipate and seize opportunity around every bend in the path forward.