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Category: Agency News

  • Employee Spotlight: Kelly Paul

    Employee Spotlight: Kelly Paul

    Meet Kelly Paul, our Vice President of Marketing Operations. She manages the New Path Team in our day-to-day operations to ensure our clients are taken care of every step of the way.

  • Employee Spotlight: Devvkanth Musunuru

    Employee Spotlight: Devvkanth Musunuru

    Want to know the influential force behind the data-driven recommendations we give to clients? Meet Devvkanth, our superstar Analytics Project Developer!

  • Employee Spotlight: Chris Whitesell

    Employee Spotlight: Chris Whitesell

    Our leader and the reason New Path even exists! Back in 2015, he established New Path Digital to help other businesses. Here are a few fun facts about him:

  • Employee Spotlight: Elizabeth Yocum

    Employee Spotlight: Elizabeth Yocum

    Account executive, Human Resources, Accounts Payable, Team Mom – you name it and it’s part of what Elizabeth Yocum brings to the New Path Team each and everyday. Clients are delighted with her ability to manage projects and offer insightful ideas to continue improving their visibility to new customers. Here are a few fun facts…

  • Employee Spotlight: Caitlyn Banks

    Employee Spotlight: Caitlyn Banks

    Content is critical to every inbound marketing strategy and our digital content manager, Caitlyn Banks, is the one who makes it happen for our clients at New Path. Here are a few fun facts about her:

  • Paid Search Advertising (PPC):
    Why You Need It

    Paid Search Advertising (PPC): Why You Need It

    Connect with your prospects at the exact moment they are looking for your product or service with a paid search campaign.

  • New Path Unveils New Look

    New Path Unveils New Look

    While we are excited to unveil our new look, we are even more excited to unpack what it represents – a proactive and thoughtful evolution of our business that positions us to anticipate and seize opportunity around every bend in the path forward.

  • How to Choose a Digital Marketing Agency

    How to Choose a Digital Marketing Agency

    Your brand’s digital presence is a process of development and growth – it doesn’t happen overnight. And, if you’re looking for external help, it doesn’t happen without a dedicated agency partner.

  • Your Guide to Digital Maturity

    Your Guide to Digital Maturity

    Digital maturity is an actionable alternative to digital transformation that focuses on learning, experimenting, and even failing to achieve greatness over time. It is an indicator of how competitive a business is in the global, digital-first world. Digitally mature organizations have the ability and structure to use cutting-edge technology that adapts new ways to cope…

  • How to Assess Your Digital Maturity

    How to Assess Your Digital Maturity

    Technology is just half of the equation; digital maturity is about how your organization uses that technology. It is a constant process of improvement, which is the real key to succeeding in an uncertain future.