Category: Tech-Forward Development

Implementing server-side tagging (SST) can provide many performance improvements for businesses and their marketing and advertising teams, from improved page-load time to better data accuracy and privacy.

Server-side tagging is a powerful tool that addresses a new problem — cookie blocking — and comes with several other benefits to data collection and privacy.

Google Analytics 4 (GA4) is the most recent version of Google Analytics, the widely used tracking software. GA4 is becoming the default analytics system for Google. In addition, it will be the only option for analytics tracking as of July 1, 2023. Therefore, it’s essential to understand the difference between GA4 and Universal Analytics (UA)…

Click fraud happens when any person or computer program repeatedly clicks on a pay-per-click (PPC) ad to generate fraudulent charges to the advertiser.