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Digital Media Buying

As digital and mobile devices occupy more and more of consumers’ lives, digital media buying stands directly in the marketing spotlight. Simply put, digital media buying is the process of purchasing ad placements for advertisements on websites, apps, social media, and other digital platforms.

Social media, public relations, blogging, communications, and branding have become so interconnected, digital media buying must consider them all together. Two decades ago, advertisers pitched broad messages to a large audience and hoped to attract some interest. Digital media buying has changed that strategy. You can now launch your message toward a small audience that has a large interest in your message and product.

Digital media buying at New Path begins with the pathfinder™ model to reveal your target audience preferences and visualize their path to purchase. After a thorough review of your brand assets, internal processes, and technology resources we identify gaps that need to be addressed in order to meet your buyer’s needs. 

The output of New Path’s pathfinder™ process is a thoroughly integrated digital marketing plan that includes measurable KPIs for each of your goals. New Path couples the insights and strategic focus of pathfinder™ with the latest automated technology to provide the greatest value for our clients on their path towards digital maturity.

What to Expect from a Digital Media Buyer

New Path’s integrated approach to strategy is what sets us apart from a typical media buying agency. We believe strongly in the value of investing resources towards data-driven research from the start – not only in demographics but also psychographics of your target audience.

Media buyers at New Path are not only experts in digital marketing, but also team players who can effectively communicate with your entire team, breaking down the digital world into understandable terms. We use critical problem-solving skills to react to any changes in the market that may point to a subtle change in strategy for stronger results. 

New path media buyers will also be able to predict the potential cost of a successful ad campaign, help you set your budget and grow your conversion rate while decreasing your cost per conversion. 

And remember, to be successful, your brand must stand out from others. Your New Path media buyer will help you understand your competitor’s presence in the digital space and what you can do to elevate the positioning of your product. 

Your campaign will be tracked continuously, with up-to-date metrics available to you through a customized dashboard. We will make sure your campaign stays focused on relevant metrics, metrics that impact your bottom line, and ignore trendy metrics that may be more distracting than valuable to your business.

Contact New Path to get started on a customized digital media plan to help your business grow!

Summary

As digital and mobile devices occupy more and more of consumers’ lives, digital media buying stands directly in the marketing spotlight. Simply put, digital media buying is the process of purchasing ad placements for advertisements on websites, apps, social media, and other digital platforms.

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