Employee Spotlight: Caitlyn Banks

Content is critical to every inbound marketing strategy and our digital content manager, Caitlyn Banks, is the one who makes it happen for our clients at New Path. Here are a few fun facts about her:

Caitlyn Banks

Digital Content Manager

How long have you worked at New Path?
Since December 2021

Where is your hometown?
Asheville, NC

What was your dream job as a kid?

What was your first job ever?
Office Manger for my dad’s bail bonding company

Mountains or Beach?

What’s a show you are currently binging?
That Time I Got Reincarnated as a Slime

What’s your favorite motto or personal mantra?
“Anything is possible with sunshine and a little pink.” – Lilly Pulitzer

What’s your favorite ad campaign?
Anything BarkBox does on social media, but if I had to choose their yearly squirrel social media takeover

If you could be guaranteed one thing in life (besides money), what would it be?

Two truths and a lie, go!
I went to California for the premier of Breaking Dawn Part 2
I’m a “cat person”
I’ve seen my favorite band, Beartooth, in concert 5 times and counting

What are three words to describe working at New Path?
Energizing, Challenging, Fun

Early bird or night owl?
Early bird

How do you define success?
Trying your best and being satisfied with the outcome.

What’s something not a lot of people know about you?
Even though I wear a lot of bright colors and floral patterns, I mostly listen to rock and metal.

Great Scott! Doc Brown gives you the DeLorean for one joy ride, what time period are you headed to?
I’d go 25 years into the future!


Another spotlight in the books, who are we going to feature next time? Stay tuned to find!


Caitlyn Banks joined our team in December 2021 as our Digital Content Manager. Prior to New Path Digital, she worked as a one-woman social media and marketing team in the flat glass industry.

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