Let’s Talk Strategy

The Client Experience

Hiring an agency shouldn’t feel like handing your marketing to a stranger. With New Path, you get a team that really gets to know your business, shares what we’re seeing (both good and the not-so-good), and stays in your corner as you grow.

The NPD Client Experience
New Path Digital Digital Marketing Agency President Chris Whitesell

What’s It Like to Work With New Path?

“You’ve taken us down many paths, but you’ve never taken us down a wrong path.”

Trent Cockerham, CEO, Hospice of the Piedmont

7.5 Years

Average client partnership duration across a decade in business.

95%

of our client partnerships stay past year one.

100%

Platform certified & data-obsessed.

Case study

Aligned. Data-Driven. Committed.

  • A True Partnership: We collaborate closely with your team, acting as an extension of it—transparent, responsive, and aligned with your goals every step of the way.
  • Custom Strategy, Built for You: We take time to deeply understand your business and challenges, then design a digital marketing approach tailored to your unique path to growth.
  • Data-Informed, Results-Driven: Every decision is backed by research and analytics—allowing us to continuously optimize and deliver meaningful, measurable outcomes.

Here’s What You Can Expect

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01
01/01

Discovery

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Collaborative Kick-Off

We start by taking a comprehensive, deep dive into your business, examining your goals, challenges, target audience, and marketing landscape. This conversation helps us clarify your unique vision.

Competitive Analysis

Working alongside your team, we perform a comprehensive competitor analysis to highlight opportunities and carve out your brand’s unique presence in the digital space.

Data Deep Dive

Through in-depth analysis of your website, social media, and advertising data, we uncover trends and discover opportunities to optimize and improve your digital presence.

Strategy

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Goal Setting and Alignment

We’ll work together to define clear, measurable goals that align with your business objectives.

Crafting a Personalized Roadmap

Based on our discoveries, we’ll craft a customized digital marketing strategy that leverages the most effective tactics to achieve your goals.

Transparency and Communication

Clear communication is key. We’ll keep you informed every step of the way, discussing the strategy, the rationale behind each tactic, and projected timelines.

Implementation

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Execution with Expertise

Our team of specialists will execute the approved strategy with precision and expertise across multiple digital marketing channels.

Content Creation

We focus on engaging, high-quality content. We ensure it resonates with your target audience and drives measurable results.

Project Management

Efficiency is crucial in every business. Our dedicated project managers will keep everything on track and ensure projects are completed within budget and timeframes.

Analysis and Optimization

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Data-Driven Decisions

We’re not fans of guesswork. We’ll continuously monitor campaign performance, analyze data insights, and identify areas for optimization.

Regular Reporting and Transparency

You’ll receive comprehensive reports that translate data into actionable insights, informing you of progress and ROI. 

A/B Testing and Refinement

We believe in constant improvement. To maximize results, we’ll refine your campaigns through A/B testing and ongoing optimization.

Turning Strategy into Success

CRO 78%

500+ Job Applications for a Staffing Firm: Full-Funnel Performance Marketing

A staffing firm's full-funnel lead generation program: built from scratch, tracked to each application, optimized weekly, then paused to measure its impact.
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Streaming Advertising

CTV Case Study: $800K+ in Won Case Value for a Personal Injury Firm

A North Carolina personal injury firm used CTV to reach people at home, on the couch. In 90 days, the campaign generated 186 qualified calls, 44 retained clients, and $800K+ in won case value, tracked from first ad view to signed case.
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Personal Injury Local SEO: 5 Months. $432,610 in Estimated Won Case Value.

A local SEO strategy built on 30 pages delivered 47 personal injury cases and $432,610 in value. Here’s what made the structure work.
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Sports Fans

Full-Funnel Advertising Strategy Drives 2,000+ Additional Tickets

First-time attribution helped this sports team sell 2,000+ tickets through digital ads—and build a smarter, data-driven strategy for future seasons.
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How CTV and OTT Ads Redefine Reach Beyond Cable

Home Service CTV and Paid Search: Conversion Rate Lifted 82%

One simple media shift. 82% more conversions. Lower costs. This case study says it all.
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167% Lift in Landing Page Conversions

Paid Search Meets CRO: 2x+ Lead Lift for Commercial Service Business

A regional commercial door service company in Greensboro and Charlotte, NC wanted to improve the landing page conversion rate of its paid search campaigns. We rewrote the headline and value points around what their buyers care about, ran a 30-day A/B test, and the new page converted at 167% above the original, at 52% lower […]
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See What It’s Like to Have Us in Your Corner

Book a no-obligation consultation and we’ll dig in with you. Here’s what you’ll walk away with:

  • An honest look at your current digital assets
  • A real conversation about your business challenges and your marketing goals
  • Clear insights into how well your marketing is working today
Get a Free Marketing Audit