BS Business Administration and Management
With more than 20 years of experience in marketing, Chris leads the agency in developing and executing consumer-focused marketing and advertising strategies that influence consumer purchase decisions. He excels at what he does by staying true to three fundamental principles:
- Understand the client’s business and help them identify and focus on their most valuable customers.
- Education and invest in the agency and its team, stakeholders, and tools and technology to stay on the leading-edge as marketing continues to evolve.
- Challenge the way we reach and communicate with others.
Passionate about community service, Chris serves on the Board of Directors for the Hartley Drive YMCA andthe Board of Directors for the High Point Economic Development Corporation.
Connect with Chris on LinkedIn.
About Author
Caitlyn Avery is an Account Executive at New Path Digital with an MBA in Business Analytics and more than six years of experience leading content marketing strategies that drive impressions, site visits, and conversions. She manages the development and execution of content across email, blogs, landing pages, websites, and social media, working closely with clients to align marketing initiatives with broader business goals and deliver measurable results across both organic and paid channels. Blending creative vision with analytical focus, Caitlyn manages the development and execution of content across email, blogs, landing pages, websites, and social media. As an account executive, she collaborates closely with clients to align marketing initiatives with broader business goals, ensuring that each campaign reflects their brand voice and delivers measurable results. With over six years of experience, she brings a results-driven approach to both organic and paid content, always aiming to maximize performance and impact.
