Click Through Rate (CTR) Calculator

Try our free CTR calculator to understand how your click-through rate becomes effortless, setting your campaigns on a path to maximum influence.

Estimate Your Click Through Rate (CTR)

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Media Planning & Buying: A Beginner’s Guide

Explore Media Planning & Buying trends for 2025. Master digital media planning and buying to optimize ad spend and reach your target audience effectively.

How to Track ROI from Your OTT Advertising Campaigns

Wondering if OTT ads actually work? Discover how to track ROI and measure OTT ad performance, from website conversions to cross-device attribution.

OTT Ads for Law Firms: 2025 Guide

Learn why OTT advertising is the essential 2025 marketing shift for law firms. Discover the impact of targeted reach and cost-effective solutions.

OTT Advertising for Local Businesses

Read about affordable OTT advertising strategies for small businesses and leverage local targeting and programmatic options to boost your brand.

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Best OTT Ad Platforms Compared: 2025 Buyer’s Guide

Choosing the right OTT ad platforms? This guide highlights their reach, targeting options, and which ones are the best for your ad campaigns.

Case Study: Website Redesign for a Nonprofit Organization

Introduction This case study demonstrates how a user-friendly, visually appealing website can strengthen community connections and drive meaningful growth, showcasing how a nonprofit partnered with New Path Digital to achieve its goals. The Challenge: Poor User Experience and Limited Usability The organization’s website presented several issues that impacted its ability to support clients and achieve […]