Estimate Your CTV
Estimated CTV Campaign Budget
Total Impressions: 0
Estimated Budget: $0
How to Use the CTV Calculator
Use this CTV calculator to estimate your streaming TV campaign reach, impressions, CPM, frequency, and total media budget before launching your ads.
Step 1: Enter Your CTV Platform Reach
Add the estimated percentage of your target audience that can be reached through your connected TV platform or media partner.
For example, if the platform can reach 60% of your audience, enter 60%.
Step 2: Add Your CTV Platform CPM
Enter the expected cost per thousand impressions, also known as CPM.
For example, if your CTV CPM is $35, the calculator will use that rate to estimate your total campaign budget.
Step 3: Enter Your Estimated Target Population
Add the total number of people in your target audience.
For example, if your campaign is targeting an audience of 50,000 people, enter 50,000.
Step 4: Choose Your Target Reach
Enter the percentage of your target population you want the campaign to reach.
For example, if you want to reach 80% of a 50,000-person audience, the calculator will estimate how many people your campaign needs to reach.
Step 5: Set Your Target Frequency
Enter how many times, on average, you want each person to see your CTV ad.
For example, a frequency of 3 means each reached viewer is expected to see the ad three times.
Step 6: Review Your Estimated Campaign Budget
The calculator will estimate your total impressions and campaign budget based on your target population, reach, frequency, and CPM.
Using the sample inputs:
- Estimated Target Population: 50,000
- Target Reach: 80%
- Target Frequency: 3
- CTV CPM: $35
Estimated impressions:
50,000 × 80% × 3 = 120,000 impressions
Estimated budget:
120,000 ÷ 1,000 × $35 = $4,200
Step 7: Adjust Your Inputs Before Launch
Use the calculator to compare different budget scenarios. You can adjust reach, frequency, CPM, or audience size to see how each factor changes your total CTV campaign budget.
If your estimated budget is too high, reduce target reach, lower frequency, refine your audience, or compare CPMs across platforms. If your budget allows for more scale, increase reach or frequency to support stronger brand awareness.
What Will Your Budget Really Deliver?
Now that you’ve explored potential CTV investment with our calculator, it’s time to get a clearer picture of what the budget can actually accomplish.
Our Media Planning Tool helps you estimate audience size and reach potential based on your media budget. It’s built to answer questions like:
- How many people can I expect to reach?
- What kind of impact will my budget make?
- How do changes in spend affect audience size or frequency?
Use this tool to model scenarios, adjust for different investment levels, and better understand the trade-offs between cost and reach. Whether you’re planning a digital first campaign or a full-channel strategy, this is where data-driven decisions start.
